It’s that time of new year when you get deluged with analysts / bloggers predictions and prognostications. I join in most years, but this post is really more of a state of the industry, a summary of some random thoughts on software, business and digital transformation.
Smart phones are always at hand; laptops and tablets help us work on the go; we are teleconferencing in the office; and in some cases technology has helped us do our jobs without ever leaving our homes. But are we getting more done? Very recently, Dell and Intel released their Global Evolving Workforce Study containing some very crucial insights.
If there is one thing that is dramatically clear from this week’s Consumer Electronics Show in Las Vegas, it is that the future is definitely not about mobile. Or smart televisions. Or super slim digital cameras. Instead of these mainstream consumer gadgets, the products getting attention this week are wildly diverse, from wifi enabled “smart kettles” to “selfie hair brushes” to mood tracking wrist straps. Amidst the silliness of sometimes overly quirky products, though, is a quantifiable consumer electronics trend that is poised to eclipse the “Internet of things” and offer a huge opportunity to marketers paying attention.
With all the buzz around sky-high valuations for collaborative economy and messaging startups, you may have missed that publicly held social media stocks had a pretty terrible year in 2014. The 11 U.S. stocks in the social media industry--including those in categories such as social networks, ratings and reviews, community platforms, relationship and content management and collaborative economy--lost 19.2% compared to a NASDAQ increase of 14.31%. Of the eleven stocks, just one outperformed the market, only three gained in 2014 and half lost more than a quarter of their value.
Back in April of 2012, a key trend had emerged -- people were choosing lower-cost notebook PCs. The Wintel partnership was concerned. If the trend gained momentum, then profits would surely be impacted. Intel responded with the Ultrabook campaign, in an attempt to "correct" the market.
Apple has the ability to take an existing technology and make it much more appealing to the masses, but we’re still a few years away from seeing wearable match mobile in terms of popularity. However, as more and more people jump on board, and better, more innovative devices are created, we’ll start to see big changes.
HR software is undergoing radical change. Driven by a deeper understanding of cognition, persuasion science, psychology and what moves us, HR software is moving into setting operations goals (the OKR model) with theories taken from Google and Intel, inspired by the quantified self movement and concerned with how happiness at work happens.
It’ll be interesting to see the direction wearable technology takes. Obviously the fashion and fitness industries have taken an interest, but it wouldn’t be surprising to see if wearables follow the BYOD (What is BYOD?) trend and work their way into the workplace. Either way, with a growing number of people adopting new technology trends, designers need to move away from one-size-fits-all products into something people can make their own.