April 25 #SMTLive Twitter chat recap: How Does Geotargeting Fit Into Your Customer Outreach Strategy? 

Tech & Innovation

December 11, 2014
In 2015, new trends will require that companies make changes to their social media marketing strategy to remain relevant and competitive.
December 10, 2014
It’ll be interesting to see the direction wearable technology takes. Obviously the fashion and fitness industries have taken an interest, but it wouldn’t be surprising to see if wearables follow the BYOD (What is BYOD?) trend and work their way into the workplace. Either way, with a growing number of people adopting new technology trends, designers need to move away from one-size-fits-all products into something people can make their own.
December 08, 2014
This edition of Rapid Fire Reviews analyzes the tool that wants to become your next Twitter client: Meshfire. From its ambitious use of artificial intelligence, to its feature-rich offering, Meshfire is a tool on the rise that all organizations using Twitter need to know about.
December 08, 2014
While it’s premature to predict what form the first fashion tech wearables mass market will take, there is consensus among the fashion cognoscenti: Form trumps functionality. Speakers at last month’sDecoded Fashion NYC Global Summit on Wearables and Retail Innovation in New York offered a glimpse of the future.
December 05, 2014
It’s that time of year again folks – you know, the time for marketing talking heads (like me) to give their predictions for the coming year. While every prediction is not certain to come true, what I do know is that next year digital marketing will be even more exciting than it has been this year.
December 03, 2014
If you've ever walked into a store and just stared at the aisles of goods without a clue where to start, then aisle411 and their indoor mapping software have got good news for you.
social startups aisle411
December 03, 2014
What are the top four trends in technology marketing for 2015? Learn the essential tech marketing trends for the year ahead.
December 02, 2014
When technology is available in the classroom, teachers are no longer held prisoner to what is in the textbook, what they were able to check out from a media center before class, or to the scheduling calendar of a computer lab. There is a world of information at their fingertips—and at the fingertips of their students.
December 01, 2014
As organizations become digital enterprises, various business functions – and the professionals who work in them – will be digitally transformed as well. External applications of social and digital technologies like marketing and sales are just the tip of the iceberg. Internal applications and implications will be far more extensive and significant, and virtually all functions and jobs will have a digital dimension to them. This essay offers food for thought and examples along these lines.
November 20, 2014
While wearable tech introduces new security concerns, that shouldn’t stop organizations from considering these devices. Research the benefits and incorporate the ones that make sense. Work closely with IT in order to build security solutions, allowing you to gain the productivity of new technology without compromising your data in the process.

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