While it’s premature to predict what form the first fashion tech wearables mass market will take, there is consensus among the fashion cognoscenti: Form trumps functionality. Speakers at last month’sDecoded Fashion NYC Global Summit on Wearables and Retail Innovation in New York offered a glimpse of the future.
It’s that time of year again folks – you know, the time for marketing talking heads (like me) to give their predictions for the coming year. While every prediction is not certain to come true, what I do know is that next year digital marketing will be even more exciting than it has been this year.
When technology is available in the classroom, teachers are no longer held prisoner to what is in the textbook, what they were able to check out from a media center before class, or to the scheduling calendar of a computer lab. There is a world of information at their fingertips—and at the fingertips of their students.
As organizations become digital enterprises, various business functions – and the professionals who work in them – will be digitally transformed as well. External applications of social and digital technologies like marketing and sales are just the tip of the iceberg. Internal applications and implications will be far more extensive and significant, and virtually all functions and jobs will have a digital dimension to them. This essay offers food for thought and examples along these lines.
While wearable tech introduces new security concerns, that shouldn’t stop organizations from considering these devices. Research the benefits and incorporate the ones that make sense. Work closely with IT in order to build security solutions, allowing you to gain the productivity of new technology without compromising your data in the process.
If the tech sector is having a tough time finding qualified tech talents to hire, you can imagine how increasingly difficult it is for businesses to find the right tech resources when technology isn’t their primary business, yet remains an inseparable part of their business. This is where the MSP emerges as the most viable solution.
It’s a popular time to look into the crystal ball for the next year and make a few predictions. It is also what I love to do most: think about what’s next! Here are some potential digital marketing trends for 2015 that have my wheels turning.
Virtual technology has and will continue to evolve making it limitless in what we can all create in our own experiences. We’ve entered into a social and global collaborative era, enabling us to build complex virtual experiences into real world shareable moments. Building it has always been the challenge. Our limitation is no longer the technology, it’s us and our capacity to dream.