Recent Posts

How a Business Can Benefit from Social TV

bigcouchmedia
You may or may not have heard the term social TV, but it’s not only changing the world we live in but how marketing is done. Defined as the act of social networking while watching television, this new practice is not just a trend but becoming the norm in many households. So what does this all mean for marketers?
How a Business Can Benefit from Social TV

What You Need To Know About Twitter’s New TV Targeting Options

unifiedsocial
Twitter’s launching new TV targeting options on Nov 1st. Learn what it is, how it can be used, and the potential benefits.
What You Need To Know About Twitter’s New TV Targeting Options

Univision's Case for Social

kconroy
This year, for the second consecutive year, Univision won the July 2014 sweeps, beating out ABC, CBS, FOX and NBC. The news came recently after the 2014 Social TV Awards, where Univision was honored seven times and took home the coveted “Best Broadcast Network” award. For us at Univision, social is an important part of our strategic approach to drive discovery and engagement in a very competitive media landscape.
Univision's Case for Social

Can Social Save Television?

kconroy
This year, for the second consecutive year, Univision won the July 2014 sweeps, beating out ABC, CBS, FOX and NBC. For us at Univision, social is an important part of our strategic approach to drive discovery and engagement in a very competitive media landscape. Univision is focused on driving digital audience development and direct monetization.
Can Social Save Television?

5 Mad Men Quotes That Perfectly Apply to Social Media Today

John Kultgen
Despite how retro the characters on the television series Mad Men seem, the insight they happen to provide is strangely applicable to modern day social media marketing. Here’s some Sterling Cooper branded advice I recommend that you follow.
5 Mad Men Quotes That Perfectly Apply to Social Media Today

6 TV Series That Integrate Social Media With Their Broadcast

philcohen4
Social media has grown drastically over the past few years; so much that TV shows have integrated social media in their broadcasts to jumpstart discussions while the show is airing. Some shows take it even farther than the simple hashtag to encourage audience participation and promotion while airing.
6 TV Series That Integrate Social Media With Their Broadcast

Google Chromecast Will Change The Way You Watch Television Forever

BradFriedman
Two weeks ago, Google began selling Chromecast. Just plug it into the HDMI port on your television and wirelessly stream content to your television from your computer, Android or iOS device. Chromecast is on the market for $35 a pop. Google says the device is “the easiest way to watch online video on your TV.”
Google Chromecast Will Change The Way You Watch Television Forever

NBA Digital Coverage of the 2013 Draft

SarahEvans
NBA Digital is about to blow the 2013 Draft coverage out of the water. From NBA.com’s Draft Central on June 27, to the Playermetrics 360-Degree Camera, a custom interactive online feature, allowing fans to use a 360-degree camera, there’s a huge line up of digital content.
NBA Digital Coverage of the 2013 Draft

From the Big Screen to the Little Screen

BrianSolis
The reality is that people will watch TV while multitasking on other devices. Their second and third screen experience is for the most part theirs to define and yours to study. At some point however, the multiscreen and viewer experience will benefit from your architecture and in doing so, your business will benefit as well.
From the Big Screen to the Little Screen