Via Lauren Johnson in AdWeek, people around the world are now watching as much video online as they are through traditional sources such as television, according to a new survey from Millward Brown. The large study surveyed more than 13,000 multiscreen viewers (people who use both a TV and a computer for media) in 42 countries on what they think about digital advertising.
A new study suggests that the media consumption habits of the youngest demographic of viewers is changing, and this change explains to some degree why television ratings are sinking, especially for children's programming.
Last night’s series finale of Mad Men signaled the end of one era, at least an era that involved a Sunday night TV-viewing ritual. But what did it say about advertising and humanity? Is it ultimately a cynical ending or an optimistic ending?
The political reaction to television can take any form, from high praise to outright rejection. When something happens on TV, public reaction materializes in short order, especially on Twitter. This past week saw two such reactions, one incredibly sad but positive, the other sparking outrage. The death of Leonard Nimoy and the reaction to Saturday Night Live’s parody of a Toyota commercial elicited such different responses. Yet, in some way, the opposite reactions might not have been predicted given the similarities in the root references if not for the differences in time lags between the Twitter reactions .
Sling TV is meant to replace cable and satellite subscriptions. For $20 a month, users can stream some of their favorite networks live via their favourite portables, like smartphones and tablets. This presents a welcome change for those tired of spending a small fortune on their current television providers or waiting for Netflix to upload the latest season of New Girl.
Looking back, last year was a period of great change and disruption for some of the legacy video entertainment market leaders across the globe. As an example, the overall worldwide pay-TV market is expected to have grown by just 5 percent in 2014 -- surpassing 924.4 million subscribers.
You may or may not have heard the term social TV, but it’s not only changing the world we live in but how marketing is done. Defined as the act of social networking while watching television, this new practice is not just a trend but becoming the norm in many households. So what does this all mean for marketers?
This year, for the second consecutive year, Univision won the July 2014 sweeps, beating out ABC, CBS, FOX and NBC. The news came recently after the 2014 Social TV Awards, where Univision was honored seven times and took home the coveted “Best Broadcast Network” award. For us at Univision, social is an important part of our strategic approach to drive discovery and engagement in a very competitive media landscape.