Given that marketing has traditionally been outbound, one might wonder at the term inbound marketing and its current popularity. Although inbound marketing hasn’t surpassed traditional marketing initiatives in terms of popularity, it is definitely catching up in a very short period.
A lot of business executives are interested in being seen as thought leaders. However, I get the feeling that some don’t really have a firm idea of what thought leadership actually is. I’ve even heard this from people in the marketing industry. “Our client isn’t interested in SEO. They don’t want...
When you begin from a position of true innovation, it doesn't really matter what you used as a starting point – even if it was someone else's breakthrough – because your end goal is different. That shows you are thinking in different directions, which lays the foundation for a creative solution… or at least creative uses of existing ideas.
That thing you’re calling “thought leadership” shows very little thought or leadership. Sticking a camera in the face of your expert so he or she can share his vast wisdom for three minutes, and then sticking that wisdom on your Web site may win points internally, but it does very little for the rest of us.
Thought leaders have thoughts. It’s this predictive, engaging and often provoking insight that is the foundation of a successful content marketing program. That’s straightforward, right? So, why is it such a challenge for executives at many organizations to articulate a unique opinion? The equally straightforward answer is a single word: risk.
This week, LinkedIn rolled out a new feature for Groups called “Top Contributors.” For the group owner, the hope is that it will generate more engagement from members and breathe new life into groups that otherwise have low activity. But for group members, it’s opened up a whole new avenue for thought leadership.
I’m tripping over thought leadership these days. Stubbing my toes on #thoughtleader hashtags and barking my virtual shins on “how to become a thought leader” articles and posts. With the rise in popularity of inbound marketing, content creation, and the ongoing migration of offline to online, the terms “thought leader” and “thought leadership” are close to being overused.
We talk about thought leadership in a vague enough way that it can easily be aligned with PR and the business of reputation. In the ideas economy we have to move to a distinct thought leadership process and that means associating ideas with products and sales.