How Social is Your Customer Service?

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tips and tools

November 22, 2014
Inbound marketing, on the level it's done today, just wasn't possible prior to the digital age. Technology was the key limitation. Advertising on TV, or in your local newspaper, for that matter, had to paint in broad strokes. You could look at demographics and do your best to plan, but ultimately you had no way to connect with customers individually.
September 28, 2014
While it’s clear that social media is here to stay, that doesn’t change the fact that individual sites are continuously changing everything from design elements to their core functionality.
September 21, 2014
When your brand begins engaging in social media, your voice needs to be strongly defined for the variety and volume of conversation you are now involved in.
September 21, 2014
Customer service has rapidly progressed on social media. Gone are those days when your customers would write a letter or pick up the phone.
September 14, 2014
Content marketing is on everybody’s radar, right? Well, if it isn’t, it should be–if you are interested in internet marketing at all.
September 13, 2014
Writing blog posts used to be one of my most dreaded tasks, but recently I am dreading it less, sometimes I actually like it!
September 06, 2014
Thinking of your Content Marketing program with a Community Marketing hat on is a great way to craft a program that spurs engagement.
July 28, 2014
The other day I was on the phone with my friend Betty Marton. Betty is a professional writer. I’ve been teaching a course on blogging and she wanted to know how I help my students come up with topics for their blogs.
July 27, 2014
Picture this: it’s your best friend’s wedding. The two of you have been best buddies since grade school. You’ve been through it all. You’ve seen each other weather the best and worst of what life has thrown your respective ways...
June 22, 2014
You might think your business doesn’t fit the Pinterest mold for marketing. The application is a visual-based tool that allows users to find and curate images and videos and 'pin' these visual collections on 'boards', collecting themes of interests from travel and crafts.