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tips and tools

May 16, 2015
I’ve been talking to more companies and fellow marketers about email marketing automation this year than I ever have before. I wanted to write a post about what you should be thinking about before you ever get to choosing the actual platform and set of tools that can help you get to the level with your marketing.
marketing automation
March 08, 2015
So you've heard all about the importance of leveraging social media to grow your small enterprise. You realize that it can help you find new clients and engage existing customers. But actually doing marketing on sites like Facebook, Twitter, and Google+ is a whole other story. Wouldn't it be cool to have a little pocket guide to navigating the landscape of social media?
social media for business tips
November 22, 2014
Inbound marketing, on the level it's done today, just wasn't possible prior to the digital age. Technology was the key limitation. Advertising on TV, or in your local newspaper, for that matter, had to paint in broad strokes. You could look at demographics and do your best to plan, but ultimately you had no way to connect with customers individually.
September 28, 2014
While it’s clear that social media is here to stay, that doesn’t change the fact that individual sites are continuously changing everything from design elements to their core functionality.
September 21, 2014
When your brand begins engaging in social media, your voice needs to be strongly defined for the variety and volume of conversation you are now involved in.
September 21, 2014
Customer service has rapidly progressed on social media. Gone are those days when your customers would write a letter or pick up the phone.
September 14, 2014
Content marketing is on everybody’s radar, right? Well, if it isn’t, it should be–if you are interested in internet marketing at all.
September 13, 2014
Writing blog posts used to be one of my most dreaded tasks, but recently I am dreading it less, sometimes I actually like it!
September 06, 2014
Thinking of your Content Marketing program with a Community Marketing hat on is a great way to craft a program that spurs engagement.
July 28, 2014
The other day I was on the phone with my friend Betty Marton. Betty is a professional writer. I’ve been teaching a course on blogging and she wanted to know how I help my students come up with topics for their blogs.

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