I’ve been talking to more companies and fellow marketers about email marketing automation this year than I ever have before. I wanted to write a post about what you should be thinking about before you ever get to choosing the actual platform and set of tools that can help you get to the level with your marketing.
So you've heard all about the importance of leveraging social media to grow your small enterprise. You realize that it can help you find new clients and engage existing customers. But actually doing marketing on sites like Facebook, Twitter, and Google+ is a whole other story. Wouldn't it be cool to have a little pocket guide to navigating the landscape of social media?
Inbound marketing, on the level it's done today, just wasn't possible prior to the digital age. Technology was the key limitation. Advertising on TV, or in your local newspaper, for that matter, had to paint in broad strokes. You could look at demographics and do your best to plan, but ultimately you had no way to connect with customers individually.
The other day I was on the phone with my friend Betty Marton. Betty is a professional writer. I’ve been teaching a course on blogging and she wanted to know how I help my students come up with topics for their blogs.