Hundreds of thousands of customer conversations happen on social media every day. Learn more about social listening on the next #SMTLive webinar. Register here.

tracking

August 17, 2014
Tracking activity across social media is an increasingly important task whether you are a big brand or an individual. It is a critical activity for brand monitoring, but it is also becoming a key research tool for tracking trends and discovering content. This week in SMToolbox, we will take a look at a few free social media tracking tools.
April 18, 2012
You watch his face wiggle up and down (he has particularly excited eye-brows) with the general mood of the UK from 2009 to 2012. It's warming and relatable to see a human face representing the entire mood of the UK, especially when he starts smiling around Christmas.
May 11, 2011
As someone who does not endorse the practice of sending read receipts as they can be interpreted as intrusive I was more than happy to discover that I could utilize a little known feature in Google Docs to accomplish my goal. More importantly, this can be done in a way that the recipient could not avoid and likely would realize either. Here's how you can do it in four steps and under five minutes.
February 15, 2011
This one is a classic and offers the fundamentals on what metrics to look at first for your email marketing program. One of the strongest ways to segment any campaign is through the click-through data collected. Personalization, relevance and even timing can all be improved through proper click-...
July 25, 2009
Participation and interaction is just one-half of the equation for social media success. Equally essential is the need for continuous real-time monitoring and tracking. Consumers have a powerful voice and their comments live forever in the “permanent record” of a search engine. Fair or not,...