Transmedia storytelling is a process that requires a team of people, specialized skillsets and a great communication plan. With the help of our rich media producer, I've created a fun infographic that shows how the SAS Best Practices team works together to tell our stories. It's our village.
Are your transmedia stories a touchdown or a fumble? Are you tuned into the same channels your viewers are? The reality: people do not consume media the same way – especially in this digital age – and companies need to consider the various ways people want to engage with them.
Sharing will be at the epicenter in 2015. We have the tools and technology right now – the challenge will be to exercise our own human ability to change the paradigm of how we tell stories, tolerate inhumanity online and exercise discernment in how much we let technology lead or control how and what we communicate.
Coca-Cola's Share a Coke campaign takes a personal approach to get their audience talking. Are you struggling to do the same? Here are five reasons to incorporate a transmedia storytelling strategy to get your conversation started.
We tend to get so caught up in the story we want to tell, we forget about the audience. Delivering a message that resonates requires planning. Transmedia storytelling isn't just about the channels, it needs to include a great story that promotes conversation.
References to "User Generated Content" are gone from panel discussions at SXSW, as everyone now recognizes that digital storytelling and self-publishing is open to anyone with a point of view -- via the internet, enabled by numerous free cloud-based tools.
"George Orwell once quipped: “Advertising is the rattling of a stick inside a swill bucket.” The transmedia and micro-economy thrust will—in my opinion—accelerate in 2012 and rattle the bucket. In a big way. The playing field is being leveled and Madison Avenue will soon become a ghost town."