In a new Social Advocacy and Politics post, Dr. Alan Rosenblatt questions whether in the new, always connected, always watching world, will we reach a point where being under constant surveillance affects how we behave?
In a new Social Business Engine podcast, Bernie Borges speaks with Rick Wion , the Senior Director of Consumer Engagement at the Kellogg Company, to discuss Kellogg’s innovative transparency-based engagement program and what concerns brands should consider when implementing their own transparency initiatives.
According to a Nielson study , 84% of consumers trust recommendations about products and services from people they know. Why do consumers find these word of mouth connections so trustworthy? Because they expect friends and family members to be transparent in their recommendation, having nothing...
A number of companies have recently taken up transparent content marketing and have started sharing internal information on campaign performance and internal stats. Adopting an "upfront" marketing attitude in which real numbers and reports are published is the quickest ways to build trust with your audience.
Being transparent in your business is very important in the age of digital marketing and social media. I believe there are four elements to being transparent in your business, and if you follow these, you’ll find your relationship with your community, and your clients, richer.
November 2014 marked the twenty-fifth anniversary of the fall of the Berlin Wall. The tearing down of the barrier separating West Germany from East Germany remains as one of the world’s most momentous events. The fall of the Berlin Wall continues to send out tremors touching many parts of the globe.
Despite what advertising tells you, supermodels don’t generally eat mile-high bacon burgers. Yet this is exactly the type of fabricated reality we have come to expect from marketing. It is no wonder brands and advertising continually rate dramatically low on every survey of trusted forms of communication among consumers. So how can we stop the bad habits that have put us in this situation and change the way we approach marketing?
Earlier this week, Twitter filed a Complaint for Declaratory Judgment against the United States Department of Justice and the Federal Bureau of Investigation. Regardless of the outcome, Twitter and its lawyers will come out of this big winners. Either they will have knocked down the walls around disclosure / transparency requirements for tech companies, or they’ll look like heroes for trying to defend the privacy rights of their users.