Recent Posts

Travel Industry Takes Off, Bringing New Opportunities on Social [INFOGRAPHIC]

unifiedsocial
Americans have places to go and people to see. Whether for leisure, business or bleisure (yes, bleisure is a thing), travelers are estimated to increase mobile bookings by over 1,000% from 2011. And with users spending approximately 60% of their social media time on mobile devices, this potential technical convergence provides brands with a chance to use consumer trends to create their own success stories.
Travel Industry Takes Off, Bringing New Opportunities on Social [INFOGRAPHIC]

Standing Up for Tourism in Canada, Eh?

gonzogonzo
I have written a few times about the unfortunate downfall of Canadian tourism in the past decade. Back in 2002, Canada was #7 on the list of most popular destinations for international travelers. It’s been a continuous decline ever since and we can expect to be out of the top 20 for 2014.
Standing Up for Tourism in Canada, Eh?

The Multiscreen Evolution of Travel Decisions

gonzogonzo
Conducted by comScore and commissioned by Expedia Media Solutions, a study published last week analyzes the importance of desktop, tablets and smartphone devices in online travel content consumption. There are some very interesting findings that confirm how urgent it is becoming for travel and hospitality stakeholders to embrace mobile!
The Multiscreen Evolution of Travel Decisions

Omni-Channel Marketing in Travel

gonzogonzo
The term “Omni-Channel” has become a marketing buzzword lately, but its concept should be a priority for travel and hospitality marketers. In essence, it’s about providing a seamless experience, regardless of channel or device, at each step of the travel cycle from search to comparing, booking and then experiencing the product or service.
Omni-Channel Marketing in Travel

8 Etourism Stats to Consider for 2015

gonzogonzo
Fall is a great season, with leaves changing colors, weather cooling into fresh, crisp mornings and nighttime coming around quicker, as days get shorter. For hospitality stakeholders, it’s also a great time to reflect upon the past summer season and start planning for the busy periods of Thanksgiving, the Holidays and the upcoming year. With this in mind, here are eight statistics that underlie important shifts taking place (or not) in our industry.
8 Etourism Stats to Consider for 2015

What Motivates Us to Travel? [INFOGRAPHIC]

gonzogonzo
Every year, TripAdvisor comes out with its TripBarometer: Psychology of Travel report, examining the motivations behind travelers’ vacation choices, traveler emotions at the various stages of a vacation and the post-trip impact of travel. There are always some key nuggets of information in there, and this year is no different. Here are the results particular to the Canadian market.
What Motivates Us to Travel? [INFOGRAPHIC]

Socially Stephanie: Tools, Apps and Hacks for Traveling

StephanieFrasco
"Dear Socially Stephanie: I'm going on vacation soon. I want to stay connected with my family and friends at home, while also using social media tools to connect with locals in the different cities I'm headed to. Do you have any advice?"
Socially Stephanie: Tools, Apps and Hacks for Traveling

Mobile Best Practices in Travel Marketing [INFOGRAPHIC]

gonzogonzo
Few industries have been more impacted by the ever-increasing adoption rates of mobile devices as the travel and hospitality industry. I mean, think about it: smartphones are particularly useful when you are on the move, and with the growing last-minute trend in travel bookings, it’s not uncommon to see people research for their accommodation on the same day of travel.
Mobile Best Practices in Travel Marketing [INFOGRAPHIC]

Social Media Challenges in Destination Marketing

gonzogonzo
Social media marketing has moved beyond bells and whistles and is now the mainstay of a sound digital strategy, along with having a transactional, mobile-optimized website and a clean database for frequent, automated emails and/or newsletters. But while social media is now recognized as important, in particular within the travel vertical, managing it remains a constant challenge.
Social Media Challenges in Destination Marketing

Move Over TripAdvisor, Another Social Network is the New King of Online Reviews for the Travel Industry

Nate Mendenhall
What if I told you that TripAdvisor is no longer the most popular review site for the travel industry? Based on a great new study published by the fine folks at Skift, Facebook have become more popular for finding travel inspiration and reviews than traditional online review sites like TripAdvisor.
Move Over TripAdvisor, Another Social Network is the New King of Online Reviews for the Travel Industry