- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthOracle CEO Larry Ellison Takes New Role: What Does It Really Mean?
Study Shows SMBs in 5 UK Industries are Ready to Take on Social Media MarketingIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small BusinessesWhat's on Our Bookshelves? Great Reads for Small Business Owners and Entrepreneurs
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
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"Dear Socially Stephanie: I'm going on vacation soon. I want to stay connected with my family and friends at home, while also using social media tools to connect with locals in the different cities I'm headed to. Do you have any advice?"
Few industries have been more impacted by the ever-increasing adoption rates of mobile devices as the travel and hospitality industry. I mean, think about it: smartphones are particularly useful when you are on the move, and with the growing last-minute trend in travel bookings, it’s not uncommon to see people research for their accommodation on the same day of travel.
Social media marketing has moved beyond bells and whistles and is now the mainstay of a sound digital strategy, along with having a transactional, mobile-optimized website and a clean database for frequent, automated emails and/or newsletters. But while social media is now recognized as important, in particular within the travel vertical, managing it remains a constant challenge.
Move Over TripAdvisor, Another Social Network is the New King of Online Reviews for the Travel Industry
What if I told you that TripAdvisor is no longer the most popular review site for the travel industry? Based on a great new study published by the fine folks at Skift, Facebook have become more popular for finding travel inspiration and reviews than traditional online review sites like TripAdvisor.
This is the ninth in a series of “Best Practices in Travel” posts. Today, we focus on email marketing! In this day and age, email is perhaps considered as the grand-daddy of digital communications, yet its efficiency remains second to none.
Travelers have come to expect reading reviews – in fact, 53% of TripAdvisor users will not book a hotel that has no reviews – with 80% of them reading between 6-12 reviews on average before making a decision. Here are a few tips and tricks for travel brands to make the most of their online reputation management.
A group of Chinese travellers showed up at a winery in rural Oregon unexpectedly. Communication was difficult, and they ended their visit on a somewhat disappointing note. The owner asked my friend for some advice on what to do the next time Chinese tourists came. My friend said, "You won't see any more of them for a long time coming."
Commuting can take some important time out of your day - but thanks to technologies such as the cloud and mobile devices, we’re now able to take advantage of some great productivity tools to help keep our day going, wherever we are in the world.
Despite of the controversy around tweaks and changes in its newsfeed algorithm, there is no doubt that Facebook remains the king of the social media sphere. And while teenagers are less active and/or flocking to other trendier mobile platforms, the fact remains that Facebook is still growing in the US and globally, across all age demographics above 25.
Ever since Google introduced its “social network”, Google+, many keep seeing it as a tough nut to crack or perhaps don’t know what to make of it. But Google+ holds great potential for travel brands, yet very few take advantage of this social extension of Google. Here are a few tips and examples to follow!