Recent Posts

8 Etourism Stats to Consider for 2015

gonzogonzo
Fall is a great season, with leaves changing colors, weather cooling into fresh, crisp mornings and nighttime coming around quicker, as days get shorter. For hospitality stakeholders, it’s also a great time to reflect upon the past summer season and start planning for the busy periods of Thanksgiving, the Holidays and the upcoming year. With this in mind, here are eight statistics that underlie important shifts taking place (or not) in our industry.
8 Etourism Stats to Consider for 2015

What Motivates Us to Travel? [INFOGRAPHIC]

gonzogonzo
Every year, TripAdvisor comes out with its TripBarometer: Psychology of Travel report, examining the motivations behind travelers’ vacation choices, traveler emotions at the various stages of a vacation and the post-trip impact of travel. There are always some key nuggets of information in there, and this year is no different. Here are the results particular to the Canadian market.
What Motivates Us to Travel? [INFOGRAPHIC]

Socially Stephanie: Tools, Apps and Hacks for Traveling

StephanieFrasco
"Dear Socially Stephanie: I'm going on vacation soon. I want to stay connected with my family and friends at home, while also using social media tools to connect with locals in the different cities I'm headed to. Do you have any advice?"
Socially Stephanie: Tools, Apps and Hacks for Traveling

Mobile Best Practices in Travel Marketing [INFOGRAPHIC]

gonzogonzo
Few industries have been more impacted by the ever-increasing adoption rates of mobile devices as the travel and hospitality industry. I mean, think about it: smartphones are particularly useful when you are on the move, and with the growing last-minute trend in travel bookings, it’s not uncommon to see people research for their accommodation on the same day of travel.
Mobile Best Practices in Travel Marketing [INFOGRAPHIC]

Social Media Challenges in Destination Marketing

gonzogonzo
Social media marketing has moved beyond bells and whistles and is now the mainstay of a sound digital strategy, along with having a transactional, mobile-optimized website and a clean database for frequent, automated emails and/or newsletters. But while social media is now recognized as important, in particular within the travel vertical, managing it remains a constant challenge.
Social Media Challenges in Destination Marketing

Move Over TripAdvisor, Another Social Network is the New King of Online Reviews for the Travel Industry

Nate Mendenhall
What if I told you that TripAdvisor is no longer the most popular review site for the travel industry? Based on a great new study published by the fine folks at Skift, Facebook have become more popular for finding travel inspiration and reviews than traditional online review sites like TripAdvisor.
Move Over TripAdvisor, Another Social Network is the New King of Online Reviews for the Travel Industry

Best Practices in Travel: Email Marketing

gonzogonzo
This is the ninth in a series of “Best Practices in Travel” posts. Today, we focus on email marketing! In this day and age, email is perhaps considered as the grand-daddy of digital communications, yet its efficiency remains second to none.
Best Practices in Travel: Email Marketing

Best Practices in Travel: Online Reputation

gonzogonzo
Travelers have come to expect reading reviews – in fact, 53% of TripAdvisor users will not book a hotel that has no reviews – with 80% of them reading between 6-12 reviews on average before making a decision. Here are a few tips and tricks for travel brands to make the most of their online reputation management.
Best Practices in Travel: Online Reputation

How Chinese Social Media Is Impacting Your Industry

danachen
A group of Chinese travellers showed up at a winery in rural Oregon unexpectedly. Communication was difficult, and they ended their visit on a somewhat disappointing note. The owner asked my friend for some advice on what to do the next time Chinese tourists came. My friend said, "You won't see any more of them for a long time coming."
How Chinese Social Media Is Impacting Your Industry

5 Ways to Improve Business Productivity on the Road [INFOGRAPHIC]

Zach Taiji
Commuting can take some important time out of your day - but thanks to technologies such as the cloud and mobile devices, we’re now able to take advantage of some great productivity tools to help keep our day going, wherever we are in the world.
5 Ways to Improve Business Productivity on the Road [INFOGRAPHIC]