Recent Posts

Socially Stephanie: Tools, Apps and Hacks for Traveling

StephanieFrasco
"Dear Socially Stephanie: I'm going on vacation soon. I want to stay connected with my family and friends at home, while also using social media tools to connect with locals in the different cities I'm headed to. Do you have any advice?"
Socially Stephanie: Tools, Apps and Hacks for Traveling

Mobile Best Practices in Travel Marketing [INFOGRAPHIC]

gonzogonzo
Few industries have been more impacted by the ever-increasing adoption rates of mobile devices as the travel and hospitality industry. I mean, think about it: smartphones are particularly useful when you are on the move, and with the growing last-minute trend in travel bookings, it’s not uncommon to see people research for their accommodation on the same day of travel.
Mobile Best Practices in Travel Marketing [INFOGRAPHIC]

Social Media Challenges in Destination Marketing

gonzogonzo
Social media marketing has moved beyond bells and whistles and is now the mainstay of a sound digital strategy, along with having a transactional, mobile-optimized website and a clean database for frequent, automated emails and/or newsletters. But while social media is now recognized as important, in particular within the travel vertical, managing it remains a constant challenge.
Social Media Challenges in Destination Marketing

Move Over TripAdvisor, Another Social Network is the New King of Online Reviews for the Travel Industry

Nate Mendenhall
What if I told you that TripAdvisor is no longer the most popular review site for the travel industry? Based on a great new study published by the fine folks at Skift, Facebook have become more popular for finding travel inspiration and reviews than traditional online review sites like TripAdvisor.
Move Over TripAdvisor, Another Social Network is the New King of Online Reviews for the Travel Industry

Best Practices in Travel: Email Marketing

gonzogonzo
This is the ninth in a series of “Best Practices in Travel” posts. Today, we focus on email marketing! In this day and age, email is perhaps considered as the grand-daddy of digital communications, yet its efficiency remains second to none.
Best Practices in Travel: Email Marketing

Best Practices in Travel: Online Reputation

gonzogonzo
Travelers have come to expect reading reviews – in fact, 53% of TripAdvisor users will not book a hotel that has no reviews – with 80% of them reading between 6-12 reviews on average before making a decision. Here are a few tips and tricks for travel brands to make the most of their online reputation management.
Best Practices in Travel: Online Reputation

How Chinese Social Media Is Impacting Your Industry

danachen
A group of Chinese travellers showed up at a winery in rural Oregon unexpectedly. Communication was difficult, and they ended their visit on a somewhat disappointing note. The owner asked my friend for some advice on what to do the next time Chinese tourists came. My friend said, "You won't see any more of them for a long time coming."
How Chinese Social Media Is Impacting Your Industry

5 Ways to Improve Business Productivity on the Road [INFOGRAPHIC]

Zach Taiji
Commuting can take some important time out of your day - but thanks to technologies such as the cloud and mobile devices, we’re now able to take advantage of some great productivity tools to help keep our day going, wherever we are in the world.
5 Ways to Improve Business Productivity on the Road [INFOGRAPHIC]

Social Media Best Practices in Travel: Facebook [INFOGRAPHIC]

gonzogonzo
Despite of the controversy around tweaks and changes in its newsfeed algorithm, there is no doubt that Facebook remains the king of the social media sphere. And while teenagers are less active and/or flocking to other trendier mobile platforms, the fact remains that Facebook is still growing in the US and globally, across all age demographics above 25.
Social Media Best Practices in Travel: Facebook [INFOGRAPHIC]

Social Media Best Practices in Travel: Google+

gonzogonzo
Ever since Google introduced its “social network”, Google+, many keep seeing it as a tough nut to crack or perhaps don’t know what to make of it. But Google+ holds great potential for travel brands, yet very few take advantage of this social extension of Google. Here are a few tips and examples to follow!
Social Media Best Practices in Travel: Google+