Recent Posts

Travel Marketing, from Social to Digital

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Together with Facebook, consulting firm Deloitte recently conducted a poll with 10,400 travelers who are also avid social media users, seeking to identify key ways in which travel brands can improve their performance on social media. Or rather, how focus needs to evolve from social media to a broader, more holistic digital marketing approach.
Travel Marketing, from Social to Digital

Google Goes Local

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Nowadays, there is an incredible amount of travel sites connecting travelers with local guides.
Google Goes Local

15 Hotel Marketing Trends for 2015 [INFOGRAPHIC]

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The folks at NetAffinity produced this pertinent infographic showcasing 15 online marketing trends we can expect to shake the hospitality world in the coming year. Here are some of my favorites.
15 Hotel Marketing Trends for 2015 [INFOGRAPHIC]

Brands Must Connect with Mobile Travelers [INFOGRAPHIC]

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Did you know the mobile travel audience spends on average 35% of their time looking for travel content on smartphones or tablets? And if you think mobile travelers represent only a small fraction on the travel industry, think again! According to the most recent Consumer Travel Report, mobile travel gross bookings represented 5% of the total travel market in 2014 and should rise up to 7% in 2015. But not all mobile travel is built the same: according to Travel Weekly, mobile bookings accounted for 20% of hotel sales on OTAs last year.
Brands Must Connect with Mobile Travelers [INFOGRAPHIC]

Travel Advertising Trends for 2015 [INFOGRAPHIC]

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In many ways, 2015 should be the year when video marketing makes giant strides in the travel and hospitality vertical. We can also expect social and mobile to become more mainstream. A new study conducted by PhoCusWright for Expedia Media Solutions shows the travel advertising landscape is shifting accordingly, with three noticeable trends in tow.
Travel Advertising Trends for 2015 [INFOGRAPHIC]

Travel Industry Takes Off, Bringing New Opportunities on Social [INFOGRAPHIC]

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Americans have places to go and people to see. Whether for leisure, business or bleisure (yes, bleisure is a thing), travelers are estimated to increase mobile bookings by over 1,000% from 2011. And with users spending approximately 60% of their social media time on mobile devices, this potential technical convergence provides brands with a chance to use consumer trends to create their own success stories.
Travel Industry Takes Off, Bringing New Opportunities on Social [INFOGRAPHIC]

Standing Up for Tourism in Canada, Eh?

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I have written a few times about the unfortunate downfall of Canadian tourism in the past decade. Back in 2002, Canada was #7 on the list of most popular destinations for international travelers. It’s been a continuous decline ever since and we can expect to be out of the top 20 for 2014.
Standing Up for Tourism in Canada, Eh?

The Multiscreen Evolution of Travel Decisions

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Conducted by comScore and commissioned by Expedia Media Solutions, a study published last week analyzes the importance of desktop, tablets and smartphone devices in online travel content consumption. There are some very interesting findings that confirm how urgent it is becoming for travel and hospitality stakeholders to embrace mobile!
The Multiscreen Evolution of Travel Decisions

Omni-Channel Marketing in Travel

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The term “Omni-Channel” has become a marketing buzzword lately, but its concept should be a priority for travel and hospitality marketers. In essence, it’s about providing a seamless experience, regardless of channel or device, at each step of the travel cycle from search to comparing, booking and then experiencing the product or service.
Omni-Channel Marketing in Travel

8 Etourism Stats to Consider for 2015

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Fall is a great season, with leaves changing colors, weather cooling into fresh, crisp mornings and nighttime coming around quicker, as days get shorter. For hospitality stakeholders, it’s also a great time to reflect upon the past summer season and start planning for the busy periods of Thanksgiving, the Holidays and the upcoming year. With this in mind, here are eight statistics that underlie important shifts taking place (or not) in our industry.
8 Etourism Stats to Consider for 2015