More Americans continue to adopt smartphones, although the market is clearly saturated. comScore released the key trends within the U.S. smartphone industry for January 2015. Apple ranked as the top smartphone manufacturer, with 41.3 percent OEM market share. Meanwhile, Google Android once again led as the number one smartphone platform with 53.2 percent platform market share.
Could it be that corporate social media has seen its day in the sun? Only a few short years ago social media growth was exponential. Now it’s slowing down – almost to a crawl. Yet the explosion of the social media channel caused major corporations and small businesses alike to throw budget and people power at it.
Top content marketers aren't born — they're made. It takes a special mix of creativity, analytical skills and business acumen to successfully manage a content marketing strategy. Since content marketing is a booming industry, different factors are constantly changes when it comes to what separates the best from the mediocre.
For most marketers, social media strategy involves throwing some words in a box, posting, and linking to their latest product. It's no surprise that this strategy is ineffective. The change-makers in the marketing industry do things a little differently.
Coca-Cola employees probably already know and are trained in the alternative methods of reaching each other, perhaps with email, or the many types of internal messaging systems, so they have no problems, but what about customers?
As content marketers, our goal is to authentically connect and engage with consumers. By trying to set the trends, are we manufacturing experiences? Shouldn’t we be letting our online audiences organically set trends themselves? It’s our job to monitor their experiences with our products, with other products, and then use that to create better, more relevant experiences for them, not us.
Showrooming continues to increase in importance for the retail industry, but not in the way many businesses initially feared. Although 46% of shoppers admit to visiting stores before buying products online, 69% of shoppers first research goods online before visiting a bricks-and-mortar store to make a purchase, a practice now called “reverse showrooming” or “webrooming."
With the countdown to Christmas and New Year about to officially begin, it’s that time of year when prediction blogs start to pop up here, there and everywhere as everyone tries to predict what certain industries might have in store over the next 12 months or so.