Recent Posts

Cloud Computing: Top 6 Trends

Peter Trapasso
Cloud computing is here to stay and its growth is being driven by several trends at the moment. Mobile devices that use apps to access data on public and private networks are in use worldwide.
Cloud Computing: Top 6 Trends

6 Reasons Why Your Website Needs to Be Mobile-Friendly

mikepoynton
More and more businesses are creating mobile-friendly websites with every passing day. Why? Because they have to! Today it is requisite that businesses - large, medium and small - have a mobile-friendly website and/or a mobile app. More than half of the total population in the United States owns a smart phone. And 73.4% of them used their smart phone to access the internet in 2013.
6 Reasons Why Your Website Needs to Be Mobile-Friendly

CES 2014: Eureka Moment

TomTeicholz
CES takes up the North, South and Central Halls of the Las Vegas Convention Center and trying to see everything there is a near impossibility -- but that doesn't stop anyone. However, this year I discovered the Eureka zone deep in the Venetian Hotel's Sands Expo convention center.
CES 2014: Eureka Moment

Twitter Focuses on Local Trends

Mike Allton
Twitter has released an update for their mobile app today that lets users "see what's happening near you or around the world." The update introduces a location aspect to Trends that can localize tweets and and give users a way to find tweets and tweeters near them.
Twitter Focuses on Local Trends

4 Buyer Trends That Will Shake Marketing in 2013

TonyZambito
Technology interruption, good and bad, continues to alter buyer behavior and disrupt marketing. For CMO’s today, staying abreast of shifts in behaviors associated with content consumption and purchase decisions is becoming job one. Without this understanding, leveraging marketing spend can turn into a wild guess.
4 Buyer Trends That Will Shake Marketing in 2013

Mobile Advertising Works -- So Why Is Nobody Doing It?

Chris Horton
Emerging data all point to increased usage of smartphones and tablets. So why aren't business taking advantage of the power of mobile advertising? Breaking down the numbers to get a closer look at emerging trends.
Mobile Advertising Works -- So Why Is Nobody Doing It?

What the New Discover Tab Means for the Future of Twitter

Daniel Levine
On May 1st, Twitter released its new Discover tab that shows users personalized trends and stories based on an algorithm that includes the accounts you follow and the accounts those accounts follow. While it may seem like a completely positive change (theoretically, the information is more relevant to you because it is relevant to your contacts) the new tab follows a social media trend that threatens to blend sites together and blur the line between what you want to find and what an equation wants you to find.
What the New Discover Tab Means for the Future of Twitter

Predicting Moods Using Social Media

MarketMeSuite Matt
You watch his face wiggle up and down (he has particularly excited eye-brows) with the general mood of the UK from 2009 to 2012. It's warming and relatable to see a human face representing the entire mood of the UK, especially when he starts smiling around Christmas.
Predicting Moods Using Social Media

Should You Major in Social Media?

Deborah Sweeney
Is it worth it to take out a student loan to study social media instead of a broader major in say, marketing or communications? An attractive idea on paper, but you’re better off skipping it in favor of a more established area of concentration and pursuing working on your blog on the weekends for several reasons.
Should You Major in Social Media?

Two Compelling Social Media Trends for 2012

johnserpa
"George Orwell once quipped: “Advertising is the rattling of a stick inside a swill bucket.” The transmedia and micro-economy thrust will—in my opinion—accelerate in 2012 and rattle the bucket. In a big way. The playing field is being leveled and Madison Avenue will soon become a ghost town."
Two Compelling Social Media Trends for 2012