This year was a big one for social and publishing, with Facebook’s Instant Articles and immersive mobile ads making it easier for brands to publish original content directly on social. Mobile and video are both considered the future of marketing, but what else can we expect? Given what we know now, what predictions can we make for what’s to come?
For the week of October 12 – 18, 2015, U.S. brands and properties captured more than 490 million social actions (likes, shares and comments) on Facebook. Powered by Shareablee data, the top brand on Facebook for each respective industry is shown in the ranking below. Bleacher Report (Media Publisher) topped the ranking with more than 3.2 million Facebook actions, followed by the Chicago Cubs (Sports) with 2.5 million actions.
Social Media trend forecasting season is upon us, and while I'm sure this site and many others will provide many specific trends to watch for next year, here are some general developments that are on my radar. It's always good to keep these trends in mind when planning your budget for the coming year or strategizing new projects and events. B eing agile enough to lean into big, new waves like Periscope or Snapchat will assure your company sustained success, as it changes with the audience instead of after it.
Besides new features added to Facebook, LinkedIn Twitter and Pinterest , new social media sites are launched that do different things. Being on the forefront of social media changes can be accomplished. Here are a few suggestions on ways you can do just that.
Social media marketing is no different. How your company attracted likes, commenters , and subscribers in 2014 is different than how your company does now. It will most certainly be different by the end of this year.
While the week started light and fluffy when it came to news on social, a number of serious tragedies and events have taken place at the end of the week. In keeping our spirits and outlook high, we’ll be analyzing social discussions that dominated that week from sharks, celebrity (non) feuds, and the ever fattening roster of republican presidential wannabes.
A new study suggests that the media consumption habits of the youngest demographic of viewers is changing, and this change explains to some degree why television ratings are sinking, especially for children's programming.
Big Data as a concept is characterized by 3Vs: Volume, Velocity, and Variety. Big Data implies a huge amount of data. Due to the sheer size, Big Data tends to be clumsy. The dominating implementation solution is Hadoop, which is batch based. Not just a handful of companies in the market merely collect lots of data with noise blindly, but they don't know how to cleanse it, let alone how to transform, store and consume it effectively.
More Americans continue to adopt smartphones, although the market is clearly saturated. comScore released the key trends within the U.S. smartphone industry for January 2015. Apple ranked as the top smartphone manufacturer, with 41.3 percent OEM market share. Meanwhile, Google Android once again led as the number one smartphone platform with 53.2 percent platform market share.
Could it be that corporate social media has seen its day in the sun? Only a few short years ago social media growth was exponential. Now it’s slowing down – almost to a crawl. Yet the explosion of the social media channel caused major corporations and small businesses alike to throw budget and people power at it.