If your brand is used to shouting its message on every social channel and wary of joining the digital customer exchange, this webinar is for you. Register here!

trends

July 24, 2015
While the week started light and fluffy when it came to news on social, a number of serious tragedies and events have taken place at the end of the week. In keeping our spirits and outlook high, we’ll be analyzing social discussions that dominated that week from sharks, celebrity (non) feuds, and the ever fattening roster of republican presidential wannabes.
July 10, 2015
A new study suggests that the media consumption habits of the youngest demographic of viewers is changing, and this change explains to some degree why television ratings are sinking, especially for children's programming.
tv punishment
April 04, 2015
Big Data as a concept is characterized by 3Vs: Volume, Velocity, and Variety. Big Data implies a huge amount of data. Due to the sheer size, Big Data tends to be clumsy. The dominating implementation solution is Hadoop, which is batch based. Not just a handful of companies in the market merely collect lots of data with noise blindly, but they don't know how to cleanse it, let alone how to transform, store and consume it effectively.
big data is history
March 15, 2015
More Americans continue to adopt smartphones, although the market is clearly saturated. comScore released the key trends within the U.S. smartphone industry for January 2015. Apple ranked as the top smartphone manufacturer, with 41.3 percent OEM market share. Meanwhile, Google Android once again led as the number one smartphone platform with 53.2 percent platform market share.
smart phone adoption
March 14, 2015
Could it be that corporate social media has seen its day in the sun? Only a few short years ago social media growth was exponential. Now it’s slowing down – almost to a crawl. Yet the explosion of the social media channel caused major corporations and small businesses alike to throw budget and people power at it.
corporate social media goodbye
January 04, 2015
Top content marketers aren't born — they're made. It takes a special mix of creativity, analytical skills and business acumen to successfully manage a content marketing strategy. Since content marketing is a booming industry, different factors are constantly changes when it comes to what separates the best from the mediocre.
January 04, 2015
For most marketers, social media strategy involves throwing some words in a box, posting, and linking to their latest product. It's no surprise that this strategy is ineffective. The change-makers in the marketing industry do things a little differently.
December 27, 2014
Coca-Cola employees probably already know and are trained in the alternative methods of reaching each other, perhaps with email, or the many types of internal messaging systems, so they have no problems, but what about customers?
December 22, 2014
90 percent of people use multiple devices screens sequentially. So make sure you are using a responsive website design.
December 19, 2014
As content marketers, our goal is to authentically connect and engage with consumers. By trying to set the trends, are we manufacturing experiences? Shouldn’t we be letting our online audiences organically set trends themselves? It’s our job to monitor their experiences with our products, with other products, and then use that to create better, more relevant experiences for them, not us.

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