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January 04, 2015
Top content marketers aren't born — they're made. It takes a special mix of creativity, analytical skills and business acumen to successfully manage a content marketing strategy. Since content marketing is a booming industry, different factors are constantly changes when it comes to what separates the best from the mediocre.
January 04, 2015
For most marketers, social media strategy involves throwing some words in a box, posting, and linking to their latest product. It's no surprise that this strategy is ineffective. The change-makers in the marketing industry do things a little differently.
December 27, 2014
Coca-Cola employees probably already know and are trained in the alternative methods of reaching each other, perhaps with email, or the many types of internal messaging systems, so they have no problems, but what about customers?
December 22, 2014
90 percent of people use multiple devices screens sequentially. So make sure you are using a responsive website design.
December 19, 2014
As content marketers, our goal is to authentically connect and engage with consumers. By trying to set the trends, are we manufacturing experiences? Shouldn’t we be letting our online audiences organically set trends themselves? It’s our job to monitor their experiences with our products, with other products, and then use that to create better, more relevant experiences for them, not us.
December 18, 2014
Showrooming continues to increase in importance for the retail industry, but not in the way many businesses initially feared. Although 46% of shoppers admit to visiting stores before buying products online, 69% of shoppers first research goods online before visiting a bricks-and-mortar store to make a purchase, a practice now called “reverse showrooming” or “webrooming."
December 09, 2014
We’re fast-approaching the end of 2014. You know what that means: trend watching posts galore! Here’s my view on how I think 2015 will shape up for B2B marketers.
November 29, 2014
With the countdown to Christmas and New Year about to officially begin, it’s that time of year when prediction blogs start to pop up here, there and everywhere as everyone tries to predict what certain industries might have in store over the next 12 months or so.
November 21, 2014
The busiest shopping season of the year is about to begin! People who celebrate Christmas, Kwanzaa or Hanukkah will spend an average of $804.42, up nearly 5 percent over last year’s $767.27. So, are you ready to grab a few of those dollars?
November 14, 2014
For decades, technology has driven business innovation, resulting in the rise of professional services firms, technology companies and most recently, software platforms. Until the early 90s, we designed systems around single business functions – like purchasing or order management.