Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
Get Schooled by YouTubers: Content and Business StrategyHow to Build Your Brand on YouTube and Reach New CustomersThanks to Google, YouTube Is Now a Viable Channel in Any Social Media StrategyHow to Maximize Your YouTube Views and Subscribers [INFOGRAPHIC]
Technology & Data
New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Cloud computing is here to stay and its growth is being driven by several trends at the moment. Mobile devices that use apps to access data on public and private networks are in use worldwide.
More and more businesses are creating mobile-friendly websites with every passing day. Why? Because they have to! Today it is requisite that businesses - large, medium and small - have a mobile-friendly website and/or a mobile app. More than half of the total population in the United States owns a smart phone. And 73.4% of them used their smart phone to access the internet in 2013.
CES takes up the North, South and Central Halls of the Las Vegas Convention Center and trying to see everything there is a near impossibility -- but that doesn't stop anyone. However, this year I discovered the Eureka zone deep in the Venetian Hotel's Sands Expo convention center.
Twitter has released an update for their mobile app today that lets users "see what's happening near you or around the world." The update introduces a location aspect to Trends that can localize tweets and and give users a way to find tweets and tweeters near them.
Technology interruption, good and bad, continues to alter buyer behavior and disrupt marketing. For CMO’s today, staying abreast of shifts in behaviors associated with content consumption and purchase decisions is becoming job one. Without this understanding, leveraging marketing spend can turn into a wild guess.
Emerging data all point to increased usage of smartphones and tablets. So why aren't business taking advantage of the power of mobile advertising? Breaking down the numbers to get a closer look at emerging trends.
On May 1st, Twitter released its new Discover tab that shows users personalized trends and stories based on an algorithm that includes the accounts you follow and the accounts those accounts follow. While it may seem like a completely positive change (theoretically, the information is more relevant to you because it is relevant to your contacts) the new tab follows a social media trend that threatens to blend sites together and blur the line between what you want to find and what an equation wants you to find.
You watch his face wiggle up and down (he has particularly excited eye-brows) with the general mood of the UK from 2009 to 2012. It's warming and relatable to see a human face representing the entire mood of the UK, especially when he starts smiling around Christmas.
Is it worth it to take out a student loan to study social media instead of a broader major in say, marketing or communications? An attractive idea on paper, but you’re better off skipping it in favor of a more established area of concentration and pursuing working on your blog on the weekends for several reasons.
"George Orwell once quipped: “Advertising is the rattling of a stick inside a swill bucket.” The transmedia and micro-economy thrust will—in my opinion—accelerate in 2012 and rattle the bucket. In a big way. The playing field is being leveled and Madison Avenue will soon become a ghost town."