#SMTLive Schedule

TV shows

July 20, 2017
Social networks are all looking to create more TV-like content, which will mean new opportunities for advertisers.
social media and original programming
May 25, 2017
With all the social networks trying to make TV shows, it's important to keep tabs on the digital TV shift.
Facebook, Twitter and Snapchat Continue to Make Moves into TV-Like Content | Social Media Today
March 19, 2016
Twitter has released a new report which examines how TV programming influences viewers’ emotions - and then, how those emotions dri ve audience response to TV commercials .
Twitter Releases New Data on TV Viewership and Ad Recall [Infographic] | Social Media Today
October 10, 2015
Fox’s new show Scream Queens follows a sorority as a costumed villain (The Red Devil) picks them off one by one. Amongst the various characters, t he show utilizes one in particular to address common uses and miss-uses of social media today.
Scream Queens Presents Good Idea/Bad Idea Use of Social Media | Social Media Today
September 22, 2015
Twitter’s very keen to showcase its standing as the leader in real-time discussion and a companion to TV content. T the micro-blog giant has today released a new infographic looking at best practices for TV shows looking to maximize the related Twitter discussion around their programs.
Twitter Best Practices for TV Shows and Real-Time Discussion [Infographic] | Social Media Today
September 18, 2015
Twitter has partnered with to examine how the upcoming Fall TV premieres and returning shows are faring according to Twitter sentiment, creating an infographic based on this research. Such trends can help inform your own content strategy, if used well.
The Most Buzz-worthy Fall TV Shows, According to Twitter [Infographic] | Social Media Today
August 21, 2014
With the launch of Shark Week seasonal programming last weekend, Discovery Channel unapologetically signaled it was sticking to its ratings-ratcheting fantasy shark formula: hoist the salacious gore, lower the boom on science. This season’s Shark Week run has opportunistically, if not predictably, torpedoed the science, and only two of the 29 programs will feature scientists.
October 11, 2013
These days, TV viewers have hundreds of TV shows to choose from during prime time. It’s not enough to just put on a good show, in order to keep the remote on the table, networks have to do all they can to make viewers a part of the experience. That’s what social media integration is all about.