Twitter’s very keen to showcase its standing as the leader in real-time discussion and a companion to TV content. T the micro-blog giant has today released a new infographic looking at best practices for TV shows looking to maximize the related Twitter discussion around their programs.
Twitter has partnered with to examine how the upcoming Fall TV premieres and returning shows are faring according to Twitter sentiment, creating an infographic based on this research. Such trends can help inform your own content strategy, if used well.
With the launch of Shark Week seasonal programming last weekend, Discovery Channel unapologetically signaled it was sticking to its ratings-ratcheting fantasy shark formula: hoist the salacious gore, lower the boom on science. This season’s Shark Week run has opportunistically, if not predictably, torpedoed the science, and only two of the 29 programs will feature scientists.
These days, TV viewers have hundreds of TV shows to choose from during prime time. It’s not enough to just put on a good show, in order to keep the remote on the table, networks have to do all they can to make viewers a part of the experience. That’s what social media integration is all about.