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twitter ads

July 02, 2015
Complimenting their recently released Audience Insights dashboard , Twitter have announced a new range of data resources to help advertisers take advantage of the platform’s reach and better focus their campaigns. These aggregated insights, provided in conjunction with Twitter’s data partners Datalogix and Axciom , offer more detailed audience segmentation options, like the ability to filter by more specific demographic sets, interests and purchase behavior .
Twitter Releases New Data Tools to Help Advertisers Improve Ad Targeting | Social Media Today
June 16, 2015
In a move many had anticipated, Twitter has announced the introduction of autoplay videos in user timelines. The new videos will play automatically as you scan through your tweets, thought muted, much the same as they do on Facebook. Twitter has also announced changes to video ads to entice more advertisers to the platform.
Twitter Introduces Autoplay Video and Changes to Video Ads | Social Media Today
June 13, 2015
As mobile continues to expand, Twitter just added value to its platform by giving advertisers the option to target mobile app download history in Twitter Ads.
Twitter mobile application
June 10, 2015
Twitter has released a new version of #TweetSmarter aimed at helping advertisers understand how to maximise direct response ads on the platform. In addition, they've also released a new guide to A/B testing, produced in conjunction with Hubspot, offering further guidance for potential advertisers.
Twitter Launches #TweetSmarter to Help Advertisers Make Better Ads | Social Media Today
May 28, 2015
Twitter has unveiled its new Audience Insights analytics platform, providing a range of data on Twitter users. But is it any good? Andrew Hutchinson looks at into the data provided.
Twitter Unveils New Audience Insights Dashboard | Social Media Today
July 10, 2013
Trying to build your Twitter following with real followers? Promoting your profile to people interested in the same things you are is a good way to be found. Your account will be promoted in search results for related keywords in the “Who to follow” section of Twitter and a “Promoted” designation shows next to your user name.
May 01, 2013
Last week, Twitter announced their ads could target keywords of Tweets, or Tweets that users engage with, allowing Twitter to compete with Google and Facebook ads. Twitter strived to make the new self-serve interface as user friendly as possible allowing just about anyone to navigate easily.
October 05, 2011
"We all know that if a trend is all over the Twittersphere, it spreads like wildfire on other media whether it’s social or traditional. The notion of social media being a two-way communication between a consumer and a brand is not yet passe."
April 20, 2010
It's been one week since Twitter announced the arrival of Promoted Tweets , the company's long-anticipated web advertising model. For those who have been frustrated by the perceived lack of a monetization plan, this is Twitter's cautious first step in the direction of the dollars. Why cautious?...
April 13, 2010
First, to all the Twitter lovers out there: this is the first sign of the apocalypse. Of all the places Twitter could includes ads, this is the least obtrusive and the most relevant. People will not desert Twitter for this. It's inevitable -- technology services need revenue. Not only that, I...