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May 13, 2016
Twitter’s released a range of new data insights, including some amazing stats around video consumption on the platform, which they’ve built into this new infographic .
Video Consumption on Twitter has Grown 220x in Last 12 Months [Infographic] | Social Media Today
May 11, 2016
Your choice of color can play an important part in the success of your social media ad efforts - and this is no less true when it comes to Twitter ads.
7 Twitter Ads Using Color To Drive Clicks And Revenue
May 01, 2016
Twitter's released their findings from a new study of over 9,000 direct response ad campaigns on the platform, highlighting the key terms, details and tweet copy structure techniques that lead to the best response
New Twitter Study Highlights 9 Ways to Improve Tweet Response | Social Media Today
April 19, 2016
As part of the platform's ongoing efforts to boost advertiser interest, Twitter has announced a new tool to help simplify the management of multiple campaigns.
Twitter Introduces Ad Groups to Simplify Campaign Management | Social Media Today
March 31, 2016
Twitter’s introduced a new universal website tag to help advertisers better track and utilize web traffic data.
Twitter Simplifies Remarketing and Custom Audiences with Universal Website Tag | Social Media Today
March 25, 2016
With the Easter season upon us, Twitter is taking the opportunity to reminder advertisers that they can target their Twitter ads using event targeting , enabling them to maximize their exposure around trending discussions.
Twitter Highlights the Benefits of Event Targeting Ahead of Easter | Social Media Today
January 12, 2016
Twitter recently released a new ad unit aimed at boosting organic conversation around brands - but if you're trying to generate conversation, is it really 'organic'?
Are Twitter's New 'Conversational Ads' Really Conversational? | Social Media Today
December 12, 2015
You’ve got 140 characters per tweet – if you want to make the most of your messages you need to make every one count. To help with this, Twitter’s released their findings from a new study which examined more than 9,000 website clicks and conversions campaigns on the platform to work out which type of wording is most effective for advertisers
7 Key Considerations in Maximizing Tweet Performance, According to Twitter Research | Social Media Today
September 25, 2015
Twitter is looking to emphasize it's international market growth in with two new announcements relating to translation and helping businesses expand into new regions.
Twitter Emphasizes International Audience Potential With Two New Announcements | Social Media Today
September 25, 2015
Twitter is moving to incorporate more video options into their ad offerings, bringing ‘ the power of video ’ to mobile app advertising on the platform through it's new 'Video App Card' ads.
Twitter Introduces Autoplay Video Ad Option for Apps | Social Media Today

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