Complimenting their recently released Audience Insights dashboard , Twitter have announced a new range of data resources to help advertisers take advantage of the platform’s reach and better focus their campaigns. These aggregated insights, provided in conjunction with Twitter’s data partners Datalogix and Axciom , offer more detailed audience segmentation options, like the ability to filter by more specific demographic sets, interests and purchase behavior .
In a move many had anticipated, Twitter has announced the introduction of autoplay videos in user timelines. The new videos will play automatically as you scan through your tweets, thought muted, much the same as they do on Facebook. Twitter has also announced changes to video ads to entice more advertisers to the platform.
Twitter has released a new version of #TweetSmarter aimed at helping advertisers understand how to maximise direct response ads on the platform. In addition, they've also released a new guide to A/B testing, produced in conjunction with Hubspot, offering further guidance for potential advertisers.
Trying to build your Twitter following with real followers? Promoting your profile to people interested in the same things you are is a good way to be found. Your account will be promoted in search results for related keywords in the “Who to follow” section of Twitter and a “Promoted” designation shows next to your user name.
Last week, Twitter announced their ads could target keywords of Tweets, or Tweets that users engage with, allowing Twitter to compete with Google and Facebook ads. Twitter strived to make the new self-serve interface as user friendly as possible allowing just about anyone to navigate easily.
"We all know that if a trend is all over the Twittersphere, it spreads like wildfire on other media whether it’s social or traditional. The notion of social media being a two-way communication between a consumer and a brand is not yet passe."
It's been one week since Twitter announced the arrival of Promoted Tweets , the company's long-anticipated web advertising model. For those who have been frustrated by the perceived lack of a monetization plan, this is Twitter's cautious first step in the direction of the dollars. Why cautious?...
First, to all the Twitter lovers out there: this is the first sign of the apocalypse. Of all the places Twitter could includes ads, this is the least obtrusive and the most relevant. People will not desert Twitter for this. It's inevitable -- technology services need revenue. Not only that, I...