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September 30, 2016
Twitter has announced a change to their ‘Website Clicks or Conversions’ ad objective that aims to help advertisers hone in on users who are more likely to undertake specific actions on their websites.
Twitter Introduces New 'Website Conversions' Ad Objective | Social Media Today
August 31, 2016
Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It's true, but not if you follow Twitter's instructions. Why? Because Twitter's advice for creating lead generation cards is completely wrong.
August 15, 2016
Twitter's providing a new ad option in the form of Promoted Stickers that users can attach to their photos.
Twitter Adds New Promoted Stickers Option for Brands | Social Media Today
August 04, 2016
Twitter has released a new ad option called 'Instant Unlock' ads which incentivize re-tweets for rewards.
Twitter Launches ‘Instant Unlock’ Ad Option to Boost Ad Reach and Response | Social Media Today
June 04, 2016
Twitter is testing out its own form of carousel ads, which will enable advertisers to add in up to 20 tweets per unit to help share their brand message.
Twitter’s Testing its Own Form of Carousel Ads | Social Media Today
May 13, 2016
Twitter’s released a range of new data insights, including some amazing stats around video consumption on the platform, which they’ve built into this new infographic .
Video Consumption on Twitter has Grown 220x in Last 12 Months [Infographic] | Social Media Today
May 11, 2016
Your choice of color can play an important part in the success of your social media ad efforts - and this is no less true when it comes to Twitter ads.
7 Twitter Ads Using Color To Drive Clicks And Revenue
May 01, 2016
Twitter's released their findings from a new study of over 9,000 direct response ad campaigns on the platform, highlighting the key terms, details and tweet copy structure techniques that lead to the best response
New Twitter Study Highlights 9 Ways to Improve Tweet Response | Social Media Today
April 19, 2016
As part of the platform's ongoing efforts to boost advertiser interest, Twitter has announced a new tool to help simplify the management of multiple campaigns.
Twitter Introduces Ad Groups to Simplify Campaign Management | Social Media Today
March 31, 2016
Twitter’s introduced a new universal website tag to help advertisers better track and utilize web traffic data.
Twitter Simplifies Remarketing and Custom Audiences with Universal Website Tag | Social Media Today