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September 25, 2015
Twitter is looking to emphasize it's international market growth in with two new announcements relating to translation and helping businesses expand into new regions.
Twitter Emphasizes International Audience Potential With Two New Announcements | Social Media Today
September 25, 2015
Twitter is moving to incorporate more video options into their ad offerings, bringing ‘ the power of video ’ to mobile app advertising on the platform through it's new 'Video App Card' ads.
Twitter Introduces Autoplay Video Ad Option for Apps | Social Media Today
September 02, 2015
It’s been a long time coming, but today, Twitter has announced that access to their self-service ad platform has been expanded from 33 countries to more than 200 regions across the world.
Twitter Opens Up Ad Platform to More Than 200 Regions | Social Media Today
August 20, 2015
Twitter has re-branded it's Publisher Network as the ' Twitter Audience Platform' , and they’ve announced a range of new features to help advertisers better utilize the combined Twitter/ MoPub ad offering.
Twitter Releases New Ad Options, Re-Branded Multi-Platform Offering | Social Media Today
July 23, 2015
Twitter’s greatest strength is in live event coverage. Real-time coverage remains the micro-blog network’s key differentiator, and key advantage against other social media sites, and now Twitter’s looking to further capitalize on this, providing new tools to help advertisers target and reach audiences engaged in live events.
Twitter Makes it Easier for Advertisers to Target Live Event Discussion with New Insights Tools | Social Media Today
July 14, 2015
Twitter is also growing as a key platform for business , but being such a fast-paced, constantly moving network, it can s ometimes be tough for businesses to keep up, especially if they’re just jumping in and have no idea what’s going on or what all these people are talking about. But never fear, help is available.
7 Essential Twitter Strategies for Businesses | Social Media Today
July 07, 2015
Twitter has released some exciting news for today’s modern, multi-tasking marketer. Now advertisers have the ability to manage Twitter ads directly through the mobile app when commuting to work, running errands, or taking their lunch breaks. “The mobile tool lets you check campaign performance, optimize budget and schedule, and respond to notifications,” says Twitters Senior Product Manager, Christine Lee.
July 02, 2015
Complimenting their recently released Audience Insights dashboard , Twitter have announced a new range of data resources to help advertisers take advantage of the platform’s reach and better focus their campaigns. These aggregated insights, provided in conjunction with Twitter’s data partners Datalogix and Axciom , offer more detailed audience segmentation options, like the ability to filter by more specific demographic sets, interests and purchase behavior .
Twitter Releases New Data Tools to Help Advertisers Improve Ad Targeting | Social Media Today
June 16, 2015
In a move many had anticipated, Twitter has announced the introduction of autoplay videos in user timelines. The new videos will play automatically as you scan through your tweets, thought muted, much the same as they do on Facebook. Twitter has also announced changes to video ads to entice more advertisers to the platform.
Twitter Introduces Autoplay Video and Changes to Video Ads | Social Media Today
June 13, 2015
As mobile continues to expand, Twitter just added value to its platform by giving advertisers the option to target mobile app download history in Twitter Ads.
Twitter mobile application