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twitter ads

January 12, 2016
Twitter recently released a new ad unit aimed at boosting organic conversation around brands - but if you're trying to generate conversation, is it really 'organic'?
Are Twitter's New 'Conversational Ads' Really Conversational? | Social Media Today
December 12, 2015
You’ve got 140 characters per tweet – if you want to make the most of your messages you need to make every one count. To help with this, Twitter’s released their findings from a new study which examined more than 9,000 website clicks and conversions campaigns on the platform to work out which type of wording is most effective for advertisers
7 Key Considerations in Maximizing Tweet Performance, According to Twitter Research | Social Media Today
September 25, 2015
Twitter is looking to emphasize it's international market growth in with two new announcements relating to translation and helping businesses expand into new regions.
Twitter Emphasizes International Audience Potential With Two New Announcements | Social Media Today
September 25, 2015
Twitter is moving to incorporate more video options into their ad offerings, bringing ‘ the power of video ’ to mobile app advertising on the platform through it's new 'Video App Card' ads.
Twitter Introduces Autoplay Video Ad Option for Apps | Social Media Today
September 02, 2015
It’s been a long time coming, but today, Twitter has announced that access to their self-service ad platform has been expanded from 33 countries to more than 200 regions across the world.
Twitter Opens Up Ad Platform to More Than 200 Regions | Social Media Today
August 20, 2015
Twitter has re-branded it's Publisher Network as the ' Twitter Audience Platform' , and they’ve announced a range of new features to help advertisers better utilize the combined Twitter/ MoPub ad offering.
Twitter Releases New Ad Options, Re-Branded Multi-Platform Offering | Social Media Today
July 23, 2015
Twitter’s greatest strength is in live event coverage. Real-time coverage remains the micro-blog network’s key differentiator, and key advantage against other social media sites, and now Twitter’s looking to further capitalize on this, providing new tools to help advertisers target and reach audiences engaged in live events.
Twitter Makes it Easier for Advertisers to Target Live Event Discussion with New Insights Tools | Social Media Today
July 14, 2015
Twitter is also growing as a key platform for business , but being such a fast-paced, constantly moving network, it can s ometimes be tough for businesses to keep up, especially if they’re just jumping in and have no idea what’s going on or what all these people are talking about. But never fear, help is available.
7 Essential Twitter Strategies for Businesses | Social Media Today
July 07, 2015
Twitter has released some exciting news for today’s modern, multi-tasking marketer. Now advertisers have the ability to manage Twitter ads directly through the mobile app when commuting to work, running errands, or taking their lunch breaks. “The mobile tool lets you check campaign performance, optimize budget and schedule, and respond to notifications,” says Twitters Senior Product Manager, Christine Lee.
July 02, 2015
Complimenting their recently released Audience Insights dashboard , Twitter have announced a new range of data resources to help advertisers take advantage of the platform’s reach and better focus their campaigns. These aggregated insights, provided in conjunction with Twitter’s data partners Datalogix and Axciom , offer more detailed audience segmentation options, like the ability to filter by more specific demographic sets, interests and purchase behavior .
Twitter Releases New Data Tools to Help Advertisers Improve Ad Targeting | Social Media Today