Recent Posts

Managing Twitter Ad Campaigns

Trying to build your Twitter following with real followers? Promoting your profile to people interested in the same things you are is a good way to be found. Your account will be promoted in search results for related keywords in the “Who to follow” section of Twitter and a “Promoted” designation shows next to your user name.
Managing Twitter Ad Campaigns

Twitter Targets Advertisers

Anthony Baisi
Last week, Twitter announced their ads could target keywords of Tweets, or Tweets that users engage with, allowing Twitter to compete with Google and Facebook ads. Twitter strived to make the new self-serve interface as user friendly as possible allowing just about anyone to navigate easily.
Twitter Targets Advertisers

Why Trends Are More Powerful Than Ads

Mac Ocampo
"We all know that if a trend is all over the Twittersphere, it spreads like wildfire on other media whether it’s social or traditional. The notion of social media being a two-way communication between a consumer and a brand is not yet passe."

Promoted Tweets!? What Does this Mean for Brands?