April 25 #SMTLive Twitter chat recap: How Does Geotargeting Fit Into Your Customer Outreach Strategy? 

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April 11, 2017
Twitter has announced a range of new third party ad data verification options to provide additional assurance for marketers.
Twitter Announces New Third Party Measurement Options for Advertisers | Social Media Today
April 09, 2017
Twitter has provided five new tips on how to maximize your Twitter ad content.
5 Tips for Writing More Effective Twitter Ad Copy (from Twitter) | Social Media Today
December 16, 2016
Here are some key tips on how to use Twitter targeting options to reach more specific audiences.
November 27, 2016
Here are three under-utilized social media marketing tactics that brands can drive big benefits from.
3 of the Most Cost-Effective Social Media Tactics | Social Media Today
November 03, 2016
On Tuesday, Social Media Today hosted a Twitter Chat discussing The State of Twitter. This post collects much of that conversation so that our readers can go back and see what some of the people in our community, including a number of SMT Influencers , think about Twitter at this moment and how it...
September 30, 2016
Twitter has announced a change to their ‘Website Clicks or Conversions’ ad objective that aims to help advertisers hone in on users who are more likely to undertake specific actions on their websites.
Twitter Introduces New 'Website Conversions' Ad Objective | Social Media Today
August 31, 2016
Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It's true, but not if you follow Twitter's instructions. Why? Because Twitter's advice for creating lead generation cards is completely wrong.
August 15, 2016
Twitter's providing a new ad option in the form of Promoted Stickers that users can attach to their photos.
Twitter Adds New Promoted Stickers Option for Brands | Social Media Today
August 04, 2016
Twitter has released a new ad option called 'Instant Unlock' ads which incentivize re-tweets for rewards.
Twitter Launches ‘Instant Unlock’ Ad Option to Boost Ad Reach and Response | Social Media Today
June 04, 2016
Twitter is testing out its own form of carousel ads, which will enable advertisers to add in up to 20 tweets per unit to help share their brand message.
Twitter’s Testing its Own Form of Carousel Ads | Social Media Today

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