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twitter advertising

January 13, 2016
Twitter has opened its agency training program 'Flight School' to all users, helping educate people on the complexities of Twitter marketing and how to use the platform to best effect.
Twitter Opens 'Flight School' Agency Training Program to All Users | Social Media Today
January 12, 2016
Twitter recently released a new ad unit aimed at boosting organic conversation around brands - but if you're trying to generate conversation, is it really 'organic'?
Are Twitter's New 'Conversational Ads' Really Conversational? | Social Media Today
December 10, 2015
Twitter has detailed how it plans to make money off of non-logged in users through targeting them with promoted content. But how can you provide targeted ads to viewers who you have little to no data on? In Twitter’s case, by using the few reference points they do have available.
Twitter Announces Plan to Monetize Non Logged-In Users - an Estimated Audience of 500m | Social Media Today
October 23, 2015
Despite having only launched the new offering two weeks ago, Twitter is already looking to monetize it's new Moments platform, with sponsored content to start appearing in Moments feeds from this weekend.
Twitter's Bringing 'Sponsored Stories' to Their New Moments Platform | Social Media Today
October 08, 2015
Following on the heels of the announcement of their new ‘ Moments ’ offering, Twitter has today unveiled two significant updates for video on the platform, both of which could provide significant opportunities to marketers and advertisers looking to better reach their Twitter audience.
Twitter Making Big Push Into Video Content with Two Big Announcements | Social Media Today
October 06, 2015
Twitter has unveiled a new feature called Moments which will showcase real-time events and discussion on the platform.
Twitter Launches Moments, a New Way to Discover Tweet Content | Social Media Today
September 30, 2015
Twitter has released a new blog post outlining some best practices for tweet copy in promoted tweets. And while the focus of their advice is on one specific Twitter ad element – ‘Mobile App Install’ campaigns – the notes outlined really apply to all promotional tweets, even all tweets more generally.
Twitter Releases Guidelines on Tweet Copy Best Practices for Promoted Tweets | Social Media Today
September 23, 2015
In recent months, Twitter has been introducing new, custom emoji linked to hashtags to help users share their interests in major events. Now, Twitter has opened the door to commercial use of this option, partnering with Coca Cola for a new campaign. So will this be the next great ad option, or will it lead to emoji overload for users?
Twitter's Sponsored Emoji – New Advertising Trend or Fast-Track to Overuse?
September 05, 2015
In July this year, Twitter introduced a new ‘ event targeting ’ capacity within Twitter ads, which aims to help brands capitalize on Twitter’s strength in live event coverage. This week, Twitter took the opportunity to highlight how some organizations are seeing success with this feature.
Twitter Highlights How Brands Can Tap Into Discussion Around Live Events with Event Targeting | Social Media Today
August 20, 2015
Twitter has re-branded it's Publisher Network as the ' Twitter Audience Platform' , and they’ve announced a range of new features to help advertisers better utilize the combined Twitter/ MoPub ad offering.
Twitter Releases New Ad Options, Re-Branded Multi-Platform Offering | Social Media Today