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twitter advertising

August 20, 2015
Twitter has re-branded it's Publisher Network as the ' Twitter Audience Platform' , and they’ve announced a range of new features to help advertisers better utilize the combined Twitter/ MoPub ad offering.
Twitter Releases New Ad Options, Re-Branded Multi-Platform Offering | Social Media Today
July 28, 2015
Twitter has released its Q2 2015 results and the information presented has been met with mixed results. While revenue rose to $502.4 million, user growth remained a concern.
Twitter Q2 Earnings: Better Revenue, Growth Remains Slow | Social Media Today
July 23, 2015
Twitter’s greatest strength is in live event coverage. Real-time coverage remains the micro-blog network’s key differentiator, and key advantage against other social media sites, and now Twitter’s looking to further capitalize on this, providing new tools to help advertisers target and reach audiences engaged in live events.
Twitter Makes it Easier for Advertisers to Target Live Event Discussion with New Insights Tools | Social Media Today
July 02, 2015
Complimenting their recently released Audience Insights dashboard , Twitter have announced a new range of data resources to help advertisers take advantage of the platform’s reach and better focus their campaigns. These aggregated insights, provided in conjunction with Twitter’s data partners Datalogix and Axciom , offer more detailed audience segmentation options, like the ability to filter by more specific demographic sets, interests and purchase behavior .
Twitter Releases New Data Tools to Help Advertisers Improve Ad Targeting | Social Media Today
June 16, 2015
In a move many had anticipated, Twitter has announced the introduction of autoplay videos in user timelines. The new videos will play automatically as you scan through your tweets, thought muted, much the same as they do on Facebook. Twitter has also announced changes to video ads to entice more advertisers to the platform.
Twitter Introduces Autoplay Video and Changes to Video Ads | Social Media Today
June 11, 2015
In a move that many predicted, Twitter has announced that CEO Dick Costolo will step down , with co-founder Jack Dorsey to step in as interim CEO from July 1. The move could have major impacts on Twitter and the wider social media landscape.
Twitter CEO Dick Costolo Steps Down – Big Changes Ahead | Social Media Today
June 10, 2015
Twitter has released a new version of #TweetSmarter aimed at helping advertisers understand how to maximise direct response ads on the platform. In addition, they've also released a new guide to A/B testing, produced in conjunction with Hubspot, offering further guidance for potential advertisers.
Twitter Launches #TweetSmarter to Help Advertisers Make Better Ads | Social Media Today
May 27, 2015
Every day, around 500 million tweets are sent by Twitter ’s 302 million monthly active users, 80% of whom access the social network on mobile devices. Twitter has focused hard on creating valuable advertising tools to get brands into the all-important newsfeed, where ads offer the same experience for users as organic content. If you’re looking to up your Twitter Ads game, give these insanely powerful ad targeting strategies a try.
5 Ridiculously Powerful Twitter Ad Targeting Strategies | Social Media Today
February 04, 2015
In 2015, Twitter will no longer be just a microblogging social network. It'll aim for something much bigger: to become a full online media platform with online video as its strong suit. After absorbing the micro-video company Vine (practically integrating it into its feed) and releasing a beta service of Promoted Video Ads, they’ll go for all or nothing. It’s on, YouTube!
September 15, 2014
Twitter recently announced algorithm changes that have sent the Twittersphere into a spin. Dedicated users tweeted their collective dismay at the proposed changes.