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twitter advertising

May 01, 2016
Twitter's released their findings from a new study of over 9,000 direct response ad campaigns on the platform, highlighting the key terms, details and tweet copy structure techniques that lead to the best response
New Twitter Study Highlights 9 Ways to Improve Tweet Response | Social Media Today
April 19, 2016
As part of the platform's ongoing efforts to boost advertiser interest, Twitter has announced a new tool to help simplify the management of multiple campaigns.
Twitter Introduces Ad Groups to Simplify Campaign Management | Social Media Today
March 31, 2016
Twitter’s introduced a new universal website tag to help advertisers better track and utilize web traffic data.
Twitter Simplifies Remarketing and Custom Audiences with Universal Website Tag | Social Media Today
March 25, 2016
With the Easter season upon us, Twitter is taking the opportunity to reminder advertisers that they can target their Twitter ads using event targeting , enabling them to maximize their exposure around trending discussions.
Twitter Highlights the Benefits of Event Targeting Ahead of Easter | Social Media Today
March 19, 2016
Twitter has released a new report which examines how TV programming influences viewers’ emotions - and then, how those emotions dri ve audience response to TV commercials .
Twitter Releases New Data on TV Viewership and Ad Recall [Infographic] | Social Media Today
March 15, 2016
Twitter has one of the best list building features available on a social network, in the form of Twitter cards. In this post, Brittany Berger breaks down how to use Twitter cards to build your e-mail list.
How to Use Twitter for Crazy Simple Email Opt-ins | Social Media Today
January 13, 2016
Twitter has opened its agency training program 'Flight School' to all users, helping educate people on the complexities of Twitter marketing and how to use the platform to best effect.
Twitter Opens 'Flight School' Agency Training Program to All Users | Social Media Today
January 12, 2016
Twitter recently released a new ad unit aimed at boosting organic conversation around brands - but if you're trying to generate conversation, is it really 'organic'?
Are Twitter's New 'Conversational Ads' Really Conversational? | Social Media Today
December 10, 2015
Twitter has detailed how it plans to make money off of non-logged in users through targeting them with promoted content. But how can you provide targeted ads to viewers who you have little to no data on? In Twitter’s case, by using the few reference points they do have available.
Twitter Announces Plan to Monetize Non Logged-In Users - an Estimated Audience of 500m | Social Media Today
October 23, 2015
Despite having only launched the new offering two weeks ago, Twitter is already looking to monetize it's new Moments platform, with sponsored content to start appearing in Moments feeds from this weekend.
Twitter's Bringing 'Sponsored Stories' to Their New Moments Platform | Social Media Today