Complimenting their recently released Audience Insights dashboard , Twitter have announced a new range of data resources to help advertisers take advantage of the platform’s reach and better focus their campaigns. These aggregated insights, provided in conjunction with Twitter’s data partners Datalogix and Axciom , offer more detailed audience segmentation options, like the ability to filter by more specific demographic sets, interests and purchase behavior .
In a move many had anticipated, Twitter has announced the introduction of autoplay videos in user timelines. The new videos will play automatically as you scan through your tweets, thought muted, much the same as they do on Facebook. Twitter has also announced changes to video ads to entice more advertisers to the platform.
In a move that many predicted, Twitter has announced that CEO Dick Costolo will step down , with co-founder Jack Dorsey to step in as interim CEO from July 1. The move could have major impacts on Twitter and the wider social media landscape.
Twitter has released a new version of #TweetSmarter aimed at helping advertisers understand how to maximise direct response ads on the platform. In addition, they've also released a new guide to A/B testing, produced in conjunction with Hubspot, offering further guidance for potential advertisers.
Every day, around 500 million tweets are sent by Twitter ’s 302 million monthly active users, 80% of whom access the social network on mobile devices. Twitter has focused hard on creating valuable advertising tools to get brands into the all-important newsfeed, where ads offer the same experience for users as organic content. If you’re looking to up your Twitter Ads game, give these insanely powerful ad targeting strategies a try.
In 2015, Twitter will no longer be just a microblogging social network. It'll aim for something much bigger: to become a full online media platform with online video as its strong suit. After absorbing the micro-video company Vine (practically integrating it into its feed) and releasing a beta service of Promoted Video Ads, they’ll go for all or nothing. It’s on, YouTube!
Whether it was the original intent or not, Twitter’s brief debut of a ‘Buy now’ button has created quite a buzz among the social media press. Was it a leak? Was it a test? Has Twitter finally figured out social media monetization?
Hoping to win the confidence of the advertising business, which is typically inclined towards advertising through Facebook, it was said that Twitter is to debut fifteen types of new ad products and improved ways to target users in the upcoming six months.