Every day, around 500 million tweets are sent by Twitter ’s 302 million monthly active users, 80% of whom access the social network on mobile devices. Twitter has focused hard on creating valuable advertising tools to get brands into the all-important newsfeed, where ads offer the same experience for users as organic content. If you’re looking to up your Twitter Ads game, give these insanely powerful ad targeting strategies a try.
In 2015, Twitter will no longer be just a microblogging social network. It'll aim for something much bigger: to become a full online media platform with online video as its strong suit. After absorbing the micro-video company Vine (practically integrating it into its feed) and releasing a beta service of Promoted Video Ads, they’ll go for all or nothing. It’s on, YouTube!
Whether it was the original intent or not, Twitter’s brief debut of a ‘Buy now’ button has created quite a buzz among the social media press. Was it a leak? Was it a test? Has Twitter finally figured out social media monetization?
Hoping to win the confidence of the advertising business, which is typically inclined towards advertising through Facebook, it was said that Twitter is to debut fifteen types of new ad products and improved ways to target users in the upcoming six months.
Need some last minute Twitter tips? You’ve planned your tweets to promote your holiday marketing campaigns. You’re well and truly entrenched in seasonal promotions. But, why aren’t your messages getting the results you need?
I’ve always been a massive fan of Twitter and I’ve made no secret of that fact – it’s fantastic as an interest graph for real-time information, connecting with like minded people, and sharing relevant information to people who matter. Moreover, there is so much potential here for brands to conduct real-time engagement and foster an authentic relationship with their consumers.
" Twitter is the second most used social media tool available, second only to Facebook. So having successfully made waves in the online media world, what's next for the team Twitter? They are now looking into the advertising side of social media."
Whether we like it or not, we're going to start seeing many more ads in Twitter. As The New York Times reported today, services like Ad.ly , IZEA and Likes are furiously putting twitter ad networks in place. SocialMedia.com has also done several tests in this realm too. When I covered sponsored...