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twitter advertising

July 26, 2016
TV and Twitter go hand-in-hand, and by using Twitter's TV show targeting capabilities, you can maximize the reach of your brand message through the platform.
When Twitter And TV Collide: The Secrets Behind Successful Cross-Channel Campaigns
June 15, 2016
Twitter has today announced that advertisers will now be able to target audiences based on emoji use - but are emoji an accurate indicator of purchase intent.
Twitter Introduces Emoji Targeting for Ads | Social Media Today
June 08, 2016
Twitter has unveiled a new research tool called ‘ Twitter Insiders ’ - a group of more than 12,000 Twitter users who serve as a sort of immediate research and feedback group to which you can pose questions.
Twitter Introduces New ‘Insiders’ Brand Feedback Panel to Help Maximize Performance | Social Media Today
June 04, 2016
Twitter is testing out its own form of carousel ads, which will enable advertisers to add in up to 20 tweets per unit to help share their brand message.
Twitter’s Testing its Own Form of Carousel Ads | Social Media Today
May 01, 2016
Twitter's released their findings from a new study of over 9,000 direct response ad campaigns on the platform, highlighting the key terms, details and tweet copy structure techniques that lead to the best response
New Twitter Study Highlights 9 Ways to Improve Tweet Response | Social Media Today
April 19, 2016
As part of the platform's ongoing efforts to boost advertiser interest, Twitter has announced a new tool to help simplify the management of multiple campaigns.
Twitter Introduces Ad Groups to Simplify Campaign Management | Social Media Today
March 31, 2016
Twitter’s introduced a new universal website tag to help advertisers better track and utilize web traffic data.
Twitter Simplifies Remarketing and Custom Audiences with Universal Website Tag | Social Media Today
March 25, 2016
With the Easter season upon us, Twitter is taking the opportunity to reminder advertisers that they can target their Twitter ads using event targeting , enabling them to maximize their exposure around trending discussions.
Twitter Highlights the Benefits of Event Targeting Ahead of Easter | Social Media Today
March 19, 2016
Twitter has released a new report which examines how TV programming influences viewers’ emotions - and then, how those emotions dri ve audience response to TV commercials .
Twitter Releases New Data on TV Viewership and Ad Recall [Infographic] | Social Media Today
March 15, 2016
Twitter has one of the best list building features available on a social network, in the form of Twitter cards. In this post, Brittany Berger breaks down how to use Twitter cards to build your e-mail list.
How to Use Twitter for Crazy Simple Email Opt-ins | Social Media Today