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twitter advertising

September 30, 2016
Twitter has announced a change to their ‘Website Clicks or Conversions’ ad objective that aims to help advertisers hone in on users who are more likely to undertake specific actions on their websites.
Twitter Introduces New 'Website Conversions' Ad Objective | Social Media Today
September 27, 2016
Twitter has released new data and tips on how brands can maximize their holiday campaigns on the platform.
3 Ways to Use Twitter to Boost Retail Sales for the Holidays | Social Media Today
September 05, 2016
Twitter can be a great platform for marketing and outreach, when used well. In this slide deck, Natascha Thomson outlines some of the key data around the micro-blog platform.
Do You Know as Much about Twitter Marketing as You Think? | Social Media Today
August 15, 2016
Twitter's providing a new ad option in the form of Promoted Stickers that users can attach to their photos.
Twitter Adds New Promoted Stickers Option for Brands | Social Media Today
July 26, 2016
TV and Twitter go hand-in-hand, and by using Twitter's TV show targeting capabilities, you can maximize the reach of your brand message through the platform.
When Twitter And TV Collide: The Secrets Behind Successful Cross-Channel Campaigns
June 15, 2016
Twitter has today announced that advertisers will now be able to target audiences based on emoji use - but are emoji an accurate indicator of purchase intent.
Twitter Introduces Emoji Targeting for Ads | Social Media Today
June 08, 2016
Twitter has unveiled a new research tool called ‘ Twitter Insiders ’ - a group of more than 12,000 Twitter users who serve as a sort of immediate research and feedback group to which you can pose questions.
Twitter Introduces New ‘Insiders’ Brand Feedback Panel to Help Maximize Performance | Social Media Today
June 04, 2016
Twitter is testing out its own form of carousel ads, which will enable advertisers to add in up to 20 tweets per unit to help share their brand message.
Twitter’s Testing its Own Form of Carousel Ads | Social Media Today
May 01, 2016
Twitter's released their findings from a new study of over 9,000 direct response ad campaigns on the platform, highlighting the key terms, details and tweet copy structure techniques that lead to the best response
New Twitter Study Highlights 9 Ways to Improve Tweet Response | Social Media Today
April 19, 2016
As part of the platform's ongoing efforts to boost advertiser interest, Twitter has announced a new tool to help simplify the management of multiple campaigns.
Twitter Introduces Ad Groups to Simplify Campaign Management | Social Media Today