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twitter advertising

March 01, 2017
To mark the option's one-year anniversary, Twitter has released new data on the effectiveness of their 'First View' video ads.
Twitter Releases New Data on the Resonance of First View Video Ads | Social Media Today
December 27, 2016
Here are nine simple tips to help you get the most out of Twitter for business.
9 Ways to Change How You Use Twitter for Business in 2017 | Social Media Today
December 23, 2016
Even in the final days leading into Christmas, the major social platforms are still squeezing out last-minute updates and features of note.
5 Social Platform Updates You Need to Know About – Christmas Edition | Social Media Today
December 21, 2016
While it's true that Twitter has its problems, in certain cases and contexts, it truly is the best ad platform you'll find, though ultimately it will depend on what you hope to accomplish.
5 Really Good Reasons to Use Twitter Ads | Social Media Today
December 16, 2016
Here are some key tips on how to use Twitter targeting options to reach more specific audiences.
December 09, 2016
Twitter has announced the removal of lead generation campaigns and cards as an advertising option.
Twitter is Quietly Removing Lead Generation Campaigns | Social Media Today
November 22, 2016
Twitter has released a new report into what makes a video succeed on the platform.
Twitter Releases New Research into How to Create Successful Video Content [Infographic] | Social Media Today
November 12, 2016
Twitter has announced the winners of their first annual Twitter Awards for advertisers.
Twitter Announces Winners of First ‘Twitter Awards’ for Advertisers | Social Media Today
November 05, 2016
Twitter recently held an event to discuss what's coming next for advertisers and marketers on the platform.
Twitter Outlines Future Ad Strategy and Opportunities at #WhatsNext Event | Social Media Today
September 30, 2016
Twitter has announced a change to their ‘Website Clicks or Conversions’ ad objective that aims to help advertisers hone in on users who are more likely to undertake specific actions on their websites.
Twitter Introduces New 'Website Conversions' Ad Objective | Social Media Today