With the Easter season upon us, Twitter is taking the opportunity to reminder advertisers that they can target their Twitter ads using event targeting , enabling them to maximize their exposure around trending discussions.
Twitter has one of the best list building features available on a social network, in the form of Twitter cards. In this post, Brittany Berger breaks down how to use Twitter cards to build your e-mail list.
Twitter has detailed how it plans to make money off of non-logged in users through targeting them with promoted content. But how can you provide targeted ads to viewers who you have little to no data on? In Twitter’s case, by using the few reference points they do have available.
Despite having only launched the new offering two weeks ago, Twitter is already looking to monetize it's new Moments platform, with sponsored content to start appearing in Moments feeds from this weekend.
Following on the heels of the announcement of their new ‘ Moments ’ offering, Twitter has today unveiled two significant updates for video on the platform, both of which could provide significant opportunities to marketers and advertisers looking to better reach their Twitter audience.