Despite having only launched the new offering two weeks ago, Twitter is already looking to monetize it's new Moments platform, with sponsored content to start appearing in Moments feeds from this weekend.
Following on the heels of the announcement of their new ‘ Moments ’ offering, Twitter has today unveiled two significant updates for video on the platform, both of which could provide significant opportunities to marketers and advertisers looking to better reach their Twitter audience.
Twitter has released a new blog post outlining some best practices for tweet copy in promoted tweets. And while the focus of their advice is on one specific Twitter ad element – ‘Mobile App Install’ campaigns – the notes outlined really apply to all promotional tweets, even all tweets more generally.
In recent months, Twitter has been introducing new, custom emoji linked to hashtags to help users share their interests in major events. Now, Twitter has opened the door to commercial use of this option, partnering with Coca Cola for a new campaign. So will this be the next great ad option, or will it lead to emoji overload for users?
In July this year, Twitter introduced a new ‘ event targeting ’ capacity within Twitter ads, which aims to help brands capitalize on Twitter’s strength in live event coverage. This week, Twitter took the opportunity to highlight how some organizations are seeing success with this feature.
Twitter has re-branded it's Publisher Network as the ' Twitter Audience Platform' , and they’ve announced a range of new features to help advertisers better utilize the combined Twitter/ MoPub ad offering.
Twitter’s greatest strength is in live event coverage. Real-time coverage remains the micro-blog network’s key differentiator, and key advantage against other social media sites, and now Twitter’s looking to further capitalize on this, providing new tools to help advertisers target and reach audiences engaged in live events.
Complimenting their recently released Audience Insights dashboard , Twitter have announced a new range of data resources to help advertisers take advantage of the platform’s reach and better focus their campaigns. These aggregated insights, provided in conjunction with Twitter’s data partners Datalogix and Axciom , offer more detailed audience segmentation options, like the ability to filter by more specific demographic sets, interests and purchase behavior .