- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
When you consider that 66.7% of public brand mentions on social media come from Twitter, it’s worth taking the platform seriously. Everything from the design of the headers and logos, to the time and structure of the tweet needs to be on form for your brand to succeed and stand out on the channel; social reputation and the way you interact with your target audience in a target moment is key on such a public platform.
Twitter processes 350 billion+ tweets daily. Talk about a noisy marketplace! For marketers who want results from their tweets, it comes down to carefully choosing the most potent hashtags. Want to try creating your own hashtag? Getting it going isn’t difficult, but does take some finesse.
If you are the community manager for your company or your personal brand, you should know that the Twitterverse is made of codes. Here are 5 essential principles any individual or business should follow on Twitter.
Just like you wouldn't show up to a black-tie event in a bathing suit, you shouldn't arrive on Twitter with a Facebook mentality. Knowing the personality of each network is going to be a huge head start for you, so here's what you need to know about Twitter's.
For many businesses, Twitter is a hybrid from the cross of an instant messaging service and a chat room. It is in principle an open forum, but as a Twitter user, you can restrict the people with whom you connect. For any business, Twitter is an incredible marketing and PR tool.
With over 500 million registered users, over 200 million active users and with 340,000,000 tweets sent a day it can be easy for anyone to get lost in Twitter activity. Use these 3 simple techniques to reduce the noise and become a better, more effective Twitter user.
Many brands seem to think there is only one tone of voice that really works on Twitter: fun and light-hearted. This is definitely not the case. There are actually three tones of voice that you can use and combine to promote your brand: fun, helpful, and informational.