Organizations have seen great success when a large part of their employee base also acts as social media contributors. Join us for a webinar on March 31th at 12pm ET.  Click here to register.

twitter best practices

January 16, 2015
Financial advisors must participate on social networks in order to compete. That being said, use some common sense. Comply with the regulations we are aware of. Think before you tweet. Monitor your presence. Using social media regularly and consistently, in accordance with the rules and regulations, will help you build your clientele and generate revenue.
October 29, 2014
Working on a recent project, I took note of a number of interesting scenarios when it came to the cross-promotion of Twitter accounts on websites. This article summarizes the top 4 errors noted in the cross-promotion of Twitter accounts.
July 24, 2014
When you consider that 66.7% of public brand mentions on social media come from Twitter, it’s worth taking the platform seriously. Everything from the design of the headers and logos, to the time and structure of the tweet needs to be on form for your brand to succeed and stand out on the channel; social reputation and the way you interact with your target audience in a target moment is key on such a public platform.
April 26, 2013
Twitter processes 350 billion+ tweets daily. Talk about a noisy marketplace! For marketers who want results from their tweets, it comes down to carefully choosing the most potent hashtags. Want to try creating your own hashtag? Getting it going isn’t difficult, but does take some finesse.
April 14, 2013
If you are the community manager for your company or your personal brand, you should know that the Twitterverse is made of codes. Here are 5 essential principles any individual or business should follow on Twitter.
March 29, 2013
Just like you wouldn't show up to a black-tie event in a bathing suit, you shouldn't arrive on Twitter with a Facebook mentality. Knowing the personality of each network is going to be a huge head start for you, so here's what you need to know about Twitter's.
March 29, 2013
For many businesses, Twitter is a hybrid from the cross of an instant messaging service and a chat room. It is in principle an open forum, but as a Twitter user, you can restrict the people with whom you connect. For any business, Twitter is an incredible marketing and PR tool.
March 25, 2013
With over 500 million registered users, over 200 million active users and with 340,000,000 tweets sent a day it can be easy for anyone to get lost in Twitter activity. Use these 3 simple techniques to reduce the noise and become a better, more effective Twitter user.
March 21, 2013
Many brands seem to think there is only one tone of voice that really works on Twitter: fun and light-hearted. This is definitely not the case. There are actually three tones of voice that you can use and combine to promote your brand: fun, helpful, and informational.
March 17, 2010
“Reciprocal following” is when you follow the people who follow you on Twitter. Sounds harmless, even nice. But don't be fooled. Many problems are caused by this practise. Reciprocal following should be discontinued — here's why. Don't confuse your “followers” (those who have chosen to follow you...