Recent Posts

4 Twitter Cross-Promotion Errors

Jennifer Baker Consulting
Working on a recent project, I took note of a number of interesting scenarios when it came to the cross-promotion of Twitter accounts on websites. This article summarizes the top 4 errors noted in the cross-promotion of Twitter accounts.
4 Twitter Cross-Promotion Errors

8 Tweet Structures to Generate Engagement [INFOGRAPHIC]

richtwood
When you consider that 66.7% of public brand mentions on social media come from Twitter, it’s worth taking the platform seriously. Everything from the design of the headers and logos, to the time and structure of the tweet needs to be on form for your brand to succeed and stand out on the channel; social reputation and the way you interact with your target audience in a target moment is key on such a public platform.
8 Tweet Structures to Generate Engagement [INFOGRAPHIC]

Creating a Twitter #Hashtag: 7 Steps

Victoria Ipri
Twitter processes 350 billion+ tweets daily. Talk about a noisy marketplace! For marketers who want results from their tweets, it comes down to carefully choosing the most potent hashtags. Want to try creating your own hashtag? Getting it going isn’t difficult, but does take some finesse.
Creating a Twitter #Hashtag: 7 Steps

Twitter Etiquette: 5 Rules to Keep in Mind

Florence Poirel
If you are the community manager for your company or your personal brand, you should know that the Twitterverse is made of codes. Here are 5 essential principles any individual or business should follow on Twitter.
Twitter Etiquette: 5 Rules to Keep in Mind

Twitter Chats and Hashtags: 5 Strategic Ways To Increase Twitter Engagement

StephanieFrasco
Just like you wouldn't show up to a black-tie event in a bathing suit, you shouldn't arrive on Twitter with a Facebook mentality. Knowing the personality of each network is going to be a huge head start for you, so here's what you need to know about Twitter's.
Twitter Chats and Hashtags: 5 Strategic Ways To Increase Twitter Engagement

An 8-Step Approach To A Better Twitter Marketing Strategy

winsonyeung
For many businesses, Twitter is a hybrid from the cross of an instant messaging service and a chat room. It is in principle an open forum, but as a Twitter user, you can restrict the people with whom you connect. For any business, Twitter is an incredible marketing and PR tool.
An 8-Step Approach To A Better Twitter Marketing Strategy

Twitter Best Practices: Making Sense of the Noise

Adam Barrell
With over 500 million registered users, over 200 million active users and with 340,000,000 tweets sent a day it can be easy for anyone to get lost in Twitter activity. Use these 3 simple techniques to reduce the noise and become a better, more effective Twitter user.
Twitter Best Practices: Making Sense of the Noise

The Twitter Tone of Voice: Fun, Helpful or Informative

Lien Brusselmans
Many brands seem to think there is only one tone of voice that really works on Twitter: fun and light-hearted. This is definitely not the case. There are actually three tones of voice that you can use and combine to promote your brand: fun, helpful, and informational.
The Twitter Tone of Voice: Fun, Helpful or Informative

The Evils of Reciprocal Following on Twitter

DougBraun

How 5 Top Companies Win With Twitter

AdamSchoenfeld