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Beyond creating separate Twitter accounts to handle customer service on social media, what should your Twitter bio really look like? Are there any rules you should follow? How can you truly make your customer care Twitter bio stand out?
If Facebook is where you connect with your friends, Twitter is where you exchange with professionals from your industry, share articles and ideas, and why not, promote yourself. When Twitter users come across your profile, they will look at your bio, and, let's be honest, your picture. They will assess your popularity by the number of our followers, and will screen your tweets to have an idea of the kind of info you share.
Some twenty-nine months ago, Mark Schaefer blogged about clever biographies of Twitter users. I was curious how many of those bios remain intact today, which changed, and whether or not any of the accounts changed names or were deleted.
Your bio is very important because it shows up on these searches. What exactly does this mean? Make your bio keyword heavy so that it contains the keywords that you want to be ranked for. As an example, I performed a search for "food blogger."
There are many components that make for great business Twitter profiles. The name, handle, bio, location, link, profile and header images all contribute to either increasing the likelihood of being followed, and thus giving you a larger audience to engage with, or being overlooked.