Recent Posts

Why an Uber Decline May Be Good for the Emerging Collaborative Economy

AugieRay1
Given Uber's prominence in the early days of the collaborative economy, it may seem odd for me to suggest, but I believe a significant decline in Uber's business may be terrific for the long-term interests of the collective consumption movement. My reasoning is that the sharing economy is not simply about more collaborative products but more collaborative companies. Viewed through this lens, Uber simply has not earned its premiere status in this new business movement.
Why an Uber Decline May Be Good for the Emerging Collaborative Economy

Uber and PR: How Not to Handle the Media

Chris Measures
There are a lot of jobs I wouldn’t want in PR – helping North Korean leader Kim Jong-un or promoting cigarette companies. But head of PR at lift-sharing company Uber has catapulted itself to the top (or should that be bottom) of my list.
Uber and PR: How Not to Handle the Media

Truly Mobile Apps: Ridesharing, the 21st Century Version of Carpooling

RobertPassikoff
As of September 2014, the San Francisco and app-based Uber ridesharing network of private car and peer-to-peer drivers was available in 45 countries and more than 200 cities worldwide. Lyft, which also parks their headquarters in San Francisco, is in 63 U.S. cities. True, Uber had a head start on Lyft, but still! Talk about accelerating brand growth!
Truly Mobile Apps: Ridesharing, the 21st Century Version of Carpooling

Taxi Service Apps Disrupt the Traditional Companies

David H Deans
Although an increasing number of taxis are equipped with embedded telematics units, this is being overshadowed by the rapid rise in popularity of smartphone-based taxi apps, which enable passengers to order a taxi and the driver receiving pick-up requests directly via their smartphone.
Taxi Service Apps Disrupt the Traditional Companies

SXSW: Leveraging Influencers' Social Capital

Adam Chapman
Celebrity endorsements have traditionally been a crude but fairly effective technique. Take a person who’s famous enough and consumers will grant them some authority. But as audiences become savvier, it becomes harder to sell.
SXSW: Leveraging Influencers' Social Capital

Social Media Morning Report

Adam Chapman
Job sourcing through social media, two sides of social business software, Facebook's foibles, and more.
Social Media Morning Report