Recent Posts

Uber and PR: How Not to Handle the Media

Chris Measures
There are a lot of jobs I wouldn’t want in PR – helping North Korean leader Kim Jong-un or promoting cigarette companies. But head of PR at lift-sharing company Uber has catapulted itself to the top (or should that be bottom) of my list.
Uber and PR: How Not to Handle the Media

Truly Mobile Apps: Ridesharing, the 21st Century Version of Carpooling

RobertPassikoff
As of September 2014, the San Francisco and app-based Uber ridesharing network of private car and peer-to-peer drivers was available in 45 countries and more than 200 cities worldwide. Lyft, which also parks their headquarters in San Francisco, is in 63 U.S. cities. True, Uber had a head start on Lyft, but still! Talk about accelerating brand growth!
Truly Mobile Apps: Ridesharing, the 21st Century Version of Carpooling

Taxi Service Apps Disrupt the Traditional Companies

David H Deans
Although an increasing number of taxis are equipped with embedded telematics units, this is being overshadowed by the rapid rise in popularity of smartphone-based taxi apps, which enable passengers to order a taxi and the driver receiving pick-up requests directly via their smartphone.
Taxi Service Apps Disrupt the Traditional Companies

SXSW: Leveraging Influencers' Social Capital

Adam Chapman
Celebrity endorsements have traditionally been a crude but fairly effective technique. Take a person who’s famous enough and consumers will grant them some authority. But as audiences become savvier, it becomes harder to sell.
SXSW: Leveraging Influencers' Social Capital

Social Media Morning Report

Adam Chapman
Job sourcing through social media, two sides of social business software, Facebook's foibles, and more.
Social Media Morning Report