Recent Posts

2 Major Roadblocks Inhibiting a Single Customer View

PatrickSalyer
The growth of eCommerce, social networks, mobile, cloud infrastructure, and connected devices has created an avalanche of consumer identity data. With the wide variety of profiles being established across channels, marketers are struggling to handle the data-rich assets their efforts are generating. In fact, the IDC estimates that 80% of customer data is wasted due to immature enterprise data “value chains.”
2 Major Roadblocks Inhibiting a Single Customer View

The Future of Experience Design: The Impact of Human Centered Design for Consumers and Businesses [INFOGRAPHIC]

Irfan Ahmad
For years, conventional wisdom held that price remained the top brand differentiator for consumers. However, a new study from Hyper Island, the creative business school with consultancy services, suggest that this might no longer be the case.
The Future of Experience Design: The Impact of Human Centered Design for Consumers and Businesses [INFOGRAPHIC]

How Do You Increase Mobile App Retention?

Sasha Zinevych
Even if you have broken the ice and finally got your mobile app approved by the App Store, your first thousand downloads are just the beginning. The competition in the world of mobile apps is crazy – just think about the number of apps you open daily. I bet just a few of them have won your heart, and the rest remain there just because you have no time to delete them.
How Do You Increase Mobile App Retention?

3 Keys to Create a Great User Experience

MinterDial
From a user’s perspective, few are the sites or apps that provide a truly exceptional user experience. There are many reasons for this.
3 Keys to Create a Great User Experience

8 Important Reasons Why Your Mobile Customers Might Hate Your App at First Use

Sasha Zinevych
If you want your app to be client oriented and even ease the lives of your customers, you should put yourself in their shoes and concentrate on removing or minimizing the things that might be irritating or confusing. It has been shown that 80% of all apps never get opened twice, and most of these forgotten apps are deleted forever. How can you avoid this pitfall?
8 Important Reasons Why Your Mobile Customers Might Hate Your App at First Use

3 Key Steps for High Performing Websites

CommCreative
As businesses become more dependent on their websites to be the initial gateway for customers, SEO has taken on a growing importance. Search engines are now putting more emphasis on content relevancy, popularity, freshness and authority.
3 Key Steps for High Performing Websites

Why Organizations Need to Focus on the Digital Experience Throughout the Customer Journey

james.ainsworth@alterian.com
The customer experience is the overall experience a customer has with your organization. Obviously, the better an experience you can deliver, the better your engagement with the customer and the more you each get out of the relationship. And that means everyone across the company, in every department, has to contribute to that customer expectation.
Why Organizations Need to Focus on the Digital Experience Throughout the Customer Journey

The Interaction of Social Media with Movies, Menus and Media

ValeriaKholostenko
We are living in an age where brand--like it or not--can no longer control the message. Customers, the experiences they have, and how they choose to share them are now in control.
The Interaction of Social Media with Movies, Menus and Media

3 Keys to Creating a Superior User Experience

MinterDial
With the massive proliferation of sites and apps, most will suffer the ignominy of remaining incognito. For some, they may think of themselves as the world’s best kept secret. For others, I would argue, it is just as well! Why? Because so many continue to offer a very poor user experience.
3 Keys to Creating a Superior User Experience

Stop Talking About User Experience and Start Creating a Great One

ValeriaKholostenko
A hotel in Sydney has gone as far as create an ambience with special perks to accommodate snap-happy guests by giving away 1 free night to guests with more than 10,000 followers and a free night to the most creative photo post each month.
Stop Talking About User Experience and Start Creating a Great One