Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
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New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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With the massive proliferation of sites and apps, most will suffer the ignominy of remaining incognito. For some, they may think of themselves as the world’s best kept secret. For others, I would argue, it is just as well! Why? Because so many continue to offer a very poor user experience.
A hotel in Sydney has gone as far as create an ambience with special perks to accommodate snap-happy guests by giving away 1 free night to guests with more than 10,000 followers and a free night to the most creative photo post each month.
The original internet was a revolution in availability. Organizations discovered that having a website was a competitive advantage. For the first time, many companies now were at least partially available 24 hours a day, 7 days a week, 365 days a year. Increased capability wrapped up in mobile technologies has enabled more people to be more available from anywhere at any time. Advances in artificial intelligence and machine to machine communication extend the opportunities for capabilities (answers, information, products) to be available in more places.
4th Annual UX Awards are September 11-12 in San Francisco- get 15% off early bird tickets on us before July 31!
4th Annual UX Awards, the premier awards for exceptional digital experience, will be held in San Francisco on Sept. 11-12 2014!
Customer experience isn't about how fast your website responds, or if you have a recording, or person answering the phone, it's about how well you know them. It's about their relationship with your company. Do your digital efforts fall in line with each other, and if you interface with them face to face, does the experience all fall into line seamlessly?
Google recently made a move to improve the user experience of mobile search users. Its a move that we have expected from a Digital Marketing view point since last year – it's just that we simply didn’t know how the move would eventually be made.
Whether you are building your first social media community online or if you are interested in researching the most successful networks today, understanding the importance of user experience design is necessary for any type of success with an online brand or image.
"User Experience" in the broadest terms deals with the quality of every "moment of truth" that a user experiences with your brand. More often than not, better user experience = better conversions. And who would say no to better conversions? Here's how social can help.
Running your own usability tests after a website redesign is one of the best ways to determine how users are interacting with your site and to pin-point where potential problems may lie. There are a number of resources online that offer usability testing services.
Over the past few months, Google has been testing the search results user interface. The new tests involve making the screen easier for users to read the results by increasing the spacing between individual search results and removing underlines for the hyperlinked content.