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user experience

June 19, 2015
Facebook is experimenting with new measures to give users more control over their News Feeds with an option to prioritize content from friends and pages and ensure you're notified of such updates.
Facebook Looking to Give Users More Control Over Their News Feeds | Social Media Today
April 24, 2015
Imagine this: a customer visits your site, in search of the right suit for an upcoming wedding. He’s presented with the season’s latest styles, all in his size – all thanks to context from his latest product reviews and other actions on the brand’s website. A week later, he needs shoes to match and tweets at the brand. Someone immediately contacts him with suggestions based on the suit he purchased. After the wedding, he gets an email asking him how everything worked out. Included is a promo code to use and share with friends. He raves about his personalized brand experience and shares their custom promo code – bringing in 20 new customers.
April 08, 2015
In many ways, social media is just another channel. Most of the marketing techniques they teach in business school are just as applicable to social media as they are to direct mail. And if you’ve worked in or managed a call center, translating those skills to social is relatively straightforward. But here’s the big difference: Whereas traditional marketing and call centers have focused on 1-to-1 experiences and, in the case of mass marketing, 1-to-many, social media introduces the phenomenon of many-to-many experiences.
March 26, 2015
As we venture deeper into 2015, many things tied to the dynamic face of digital marketing remain unknown. The power of Facebook's advertising for one. Does it have what it takes to last ? Or is just a fad till something newer comes along? That is just one. User Experience, also known as UX , is one of those aspects that remains very known, as far as its importance in how it impacts everything from app design to social media. Today, we are going to take a look at just five of the top reasons why UX is important and where. To narrow down the topics, we will focus on the mobile platform.
March 11, 2015
To improve something that's working our common response is to add onto that thing, making it bigger, stronger, heavier. But instead, perhaps try removing, pruning, and focusing on the clarity of purpose would be a better approach... This is the heart of it.
February 27, 2015
Every marketer from Boston to Bejing seems to be focused on something called the “customer journey.” A Google search on this two-word phrase returns over 627,000 results. It’s one of those “Eureka!” moments – organizations realize buyers start researching a firm’s products and services long before they reach the point of purchase.
February 03, 2015
We are addicted to our technological devices, we use them every day with friends, at work and even take them to bed with us. What many of us don't know is that our reactions to technology are largely engineered. This article shows you what these mechanisms are and what we can do about it.
January 20, 2015
The growth of eCommerce, social networks, mobile, cloud infrastructure, and connected devices has created an avalanche of consumer identity data. With the wide variety of profiles being established across channels, marketers are struggling to handle the data-rich assets their efforts are generating. In fact, the IDC estimates that 80% of customer data is wasted due to immature enterprise data “value chains.”
January 12, 2015
For years, conventional wisdom held that price remained the top brand differentiator for consumers. However, a new study from Hyper Island, the creative business school with consultancy services, suggest that this might no longer be the case.
December 04, 2014
Even if you have broken the ice and finally got your mobile app approved by the App Store, your first thousand downloads are just the beginning. The competition in the world of mobile apps is crazy – just think about the number of apps you open daily. I bet just a few of them have won your heart, and the rest remain there just because you have no time to delete them.