The abundance of social sites also makes us vulnerable to various online threats. If the truth be told, we are only one-wrong-move-away from being hacked, cyber-bullied, virus-attacked and more. So is it possible to stay secure and anonymous online? Yes it is. Here is how.
User Experience, commonly simplified as UX, is more than a concept—it is an approach which has in recent years become known to the digital industry as intelligent approach to website design. UX designers traditionally think more strategically than a general web designer, thinking more scientifically behind psychology, and ethnography to build personas. Cognitive science supports UX designers to build frameworks for websites, assisting the transition between users’ needs to their requirements and expectations from websites.
You’ve probably heard it time and time again: don’t build your website for search engines. Instead, we’re told to build websites with the user experience in mind. But what’s really the difference between the two? Can a positive user experience and effective search engine optimization (SEO) go hand-in-hand? The answer is most certainly yes—with some balance. Your website should be easy for users to navigate and visitors should be able to quickly find what they’re looking for. And, perhaps most importantly, you want them to keep coming back for more.
When your customers experience your brand online, do they see you as efficient, helpful and smart? Or do they see you as cluttered, difficult to navigate and dated? These questions are quite simple, yet incredibly important as time spent online increases, so do the UX sophistication and expectation levels of your customers.
With all of the discussion of digital personalization, the internet still seems to be a bit impersonal. Companies looking to distinguish itself will create multiple opportunities to engage and communicate with its customers by offering an optimal customer experience on any digital device.
Andrés Iniesta is a designer who describes himself as "a father who likes to take pictures of his kids, yummy food and interesting buildings in Madrid." He likes to post those photos to Instagram, but last week when he was on holiday, he suddenly found himself unable to access his account.
Imagine this: a customer visits your site, in search of the right suit for an upcoming wedding. He’s presented with the season’s latest styles, all in his size – all thanks to context from his latest product reviews and other actions on the brand’s website. A week later, he needs shoes to match and tweets at the brand. Someone immediately contacts him with suggestions based on the suit he purchased. After the wedding, he gets an email asking him how everything worked out. Included is a promo code to use and share with friends. He raves about his personalized brand experience and shares their custom promo code – bringing in 20 new customers.