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user experience

February 27, 2015
Every marketer from Boston to Bejing seems to be focused on something called the “customer journey.” A Google search on this two-word phrase returns over 627,000 results. It’s one of those “Eureka!” moments – organizations realize buyers start researching a firm’s products and services long before they reach the point of purchase.
February 03, 2015
We are addicted to our technological devices, we use them every day with friends, at work and even take them to bed with us. What many of us don't know is that our reactions to technology are largely engineered. This article shows you what these mechanisms are and what we can do about it.
January 20, 2015
The growth of eCommerce, social networks, mobile, cloud infrastructure, and connected devices has created an avalanche of consumer identity data. With the wide variety of profiles being established across channels, marketers are struggling to handle the data-rich assets their efforts are generating. In fact, the IDC estimates that 80% of customer data is wasted due to immature enterprise data “value chains.”
January 12, 2015
For years, conventional wisdom held that price remained the top brand differentiator for consumers. However, a new study from Hyper Island, the creative business school with consultancy services, suggest that this might no longer be the case.
December 04, 2014
Even if you have broken the ice and finally got your mobile app approved by the App Store, your first thousand downloads are just the beginning. The competition in the world of mobile apps is crazy – just think about the number of apps you open daily. I bet just a few of them have won your heart, and the rest remain there just because you have no time to delete them.
November 28, 2014
From a user’s perspective, few are the sites or apps that provide a truly exceptional user experience. There are many reasons for this.
October 14, 2014
If you want your app to be client oriented and even ease the lives of your customers, you should put yourself in their shoes and concentrate on removing or minimizing the things that might be irritating or confusing. It has been shown that 80% of all apps never get opened twice, and most of these forgotten apps are deleted forever. How can you avoid this pitfall?
October 01, 2014
As businesses become more dependent on their websites to be the initial gateway for customers, SEO has taken on a growing importance. Search engines are now putting more emphasis on content relevancy, popularity, freshness and authority.
September 23, 2014
The customer experience is the overall experience a customer has with your organization. Obviously, the better an experience you can deliver, the better your engagement with the customer and the more you each get out of the relationship. And that means everyone across the company, in every department, has to contribute to that customer expectation.
September 19, 2014
We are living in an age where brand--like it or not--can no longer control the message. Customers, the experiences they have, and how they choose to share them are now in control.