You’ve probably heard it time and time again: don’t build your website for search engines. Instead, we’re told to build websites with the user experience in mind. But what’s really the difference between the two? Can a positive user experience and effective search engine optimization (SEO) go hand-in-hand? The answer is most certainly yes—with some balance. Your website should be easy for users to navigate and visitors should be able to quickly find what they’re looking for. And, perhaps most importantly, you want them to keep coming back for more.
When your customers experience your brand online, do they see you as efficient, helpful and smart? Or do they see you as cluttered, difficult to navigate and dated? These questions are quite simple, yet incredibly important as time spent online increases, so do the UX sophistication and expectation levels of your customers.
With all of the discussion of digital personalization, the internet still seems to be a bit impersonal. Companies looking to distinguish itself will create multiple opportunities to engage and communicate with its customers by offering an optimal customer experience on any digital device.
Andrés Iniesta is a designer who describes himself as "a father who likes to take pictures of his kids, yummy food and interesting buildings in Madrid." He likes to post those photos to Instagram, but last week when he was on holiday, he suddenly found himself unable to access his account.
Imagine this: a customer visits your site, in search of the right suit for an upcoming wedding. He’s presented with the season’s latest styles, all in his size – all thanks to context from his latest product reviews and other actions on the brand’s website. A week later, he needs shoes to match and tweets at the brand. Someone immediately contacts him with suggestions based on the suit he purchased. After the wedding, he gets an email asking him how everything worked out. Included is a promo code to use and share with friends. He raves about his personalized brand experience and shares their custom promo code – bringing in 20 new customers.
In many ways, social media is just another channel. Most of the marketing techniques they teach in business school are just as applicable to social media as they are to direct mail. And if you’ve worked in or managed a call center, translating those skills to social is relatively straightforward. But here’s the big difference: Whereas traditional marketing and call centers have focused on 1-to-1 experiences and, in the case of mass marketing, 1-to-many, social media introduces the phenomenon of many-to-many experiences.
As we venture deeper into 2015, many things tied to the dynamic face of digital marketing remain unknown. The power of Facebook's advertising for one. Does it have what it takes to last ? Or is just a fad till something newer comes along? That is just one. User Experience, also known as UX , is one of those aspects that remains very known, as far as its importance in how it impacts everything from app design to social media. Today, we are going to take a look at just five of the top reasons why UX is important and where. To narrow down the topics, we will focus on the mobile platform.
To improve something that's working our common response is to add onto that thing, making it bigger, stronger, heavier. But instead, perhaps try removing, pruning, and focusing on the clarity of purpose would be a better approach... This is the heart of it.
Every marketer from Boston to Bejing seems to be focused on something called the “customer journey.” A Google search on this two-word phrase returns over 627,000 results. It’s one of those “Eureka!” moments – organizations realize buyers start researching a firm’s products and services long before they reach the point of purchase.