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user generated content

July 02, 2015
So you've implemented a blogger outreach program and you're working with YouTube influencers to have them say cool things about your brand. Now what? Having those earned mentionsfloating around the blogosphere and across social are fantastic, but let’s face it, we could all do a better job of making the most out of our earned media and user generated content (UGC). Here's some tips on maximizing earned media.
7 Ways To Do More With Earned Media | Social Media Today
June 17, 2015
User-generated content can be an extremely valuable and engaging content option for brands. But it does come with a level of risk. Here are thee things brands need to look out for when implementing a UGC campaign.
Three Tips on Managing User-Generated Content | Social Media Today
May 14, 2015
While user-generated content submissions are often portrayed as a shot at fame, fortune, and glory, the reality is they are largely a waste of time for participants and organizers alike, with barely some form of short-term awareness generation for the brand while exploiting the participants.
user generated content scam
December 10, 2014
The line between traditional advertising and social media is beginning to blur. The rise of user-generated content and the power of organic endorsements have greatly altered the marketing landscape. TigerLogic's Justin Garrity explores how to budget with UGC in mind for 2015 success.
November 06, 2014
Alex Christopher Laboeuf, a Texan teen, was just doing his job, working at Target, when a teenage girl with a large Twitter following snapped a candid picture of him. She tweeted it, with the caption 'YOOOOOOOOOO,' and an internet sensation was born.
October 14, 2014
Done the right way, integrating user-generated content (UGC) can be a key element in creating a standout and successful marketing campaign. UGC enables a brand to tell its story using the voice of the customer, and as such, it is becoming a trusted source buyers look to when making a purchasing decision. Consider the following guidelines to successfully integrate fan content into your next social campaign.
October 13, 2014
It’s time social media managers to start thinking about how to can integrate consumer-generated content into their regular routine. Let's start leveraging the power of our consumers on a regular, perhaps even weekly or daily, basis.
September 12, 2014
A hotel in Sydney has gone as far as create an ambience with special perks to accommodate snap-happy guests by giving away 1 free night to guests with more than 10,000 followers and a free night to the most creative photo post each month.
August 26, 2014
Many business experts agree one of the best ways to grow a business is with "OPM" (Other people's money). OPM lets you reduce your risk and multiply the impact of your capital. A similar same strategy can apply to your online marketing, accelerating the expansion of your brand with "OPC" (Other people's content).
August 24, 2014
With the advent of the latest social craze, the ALS Ice Bucket Challenge, social media marketers can learn a great deal about campaign virality, user generated content (UGC) and celebrity.