Recent Posts

10 Rules for Making the Most of User-Generated Content

Justin Garrity
Done the right way, integrating user-generated content (UGC) can be a key element in creating a standout and successful marketing campaign. UGC enables a brand to tell its story using the voice of the customer, and as such, it is becoming a trusted source buyers look to when making a purchasing decision. Consider the following guidelines to successfully integrate fan content into your next social campaign.
10 Rules for Making the Most of User-Generated Content

Don’t Take the Content Creation Journey Alone

smithj1
It’s time social media managers to start thinking about how to can integrate consumer-generated content into their regular routine. Let's start leveraging the power of our consumers on a regular, perhaps even weekly or daily, basis.
Don’t Take the Content Creation Journey Alone

Stop Talking About User Experience and Start Creating a Great One

ValeriaKholostenko
A hotel in Sydney has gone as far as create an ambience with special perks to accommodate snap-happy guests by giving away 1 free night to guests with more than 10,000 followers and a free night to the most creative photo post each month.
Stop Talking About User Experience and Start Creating a Great One

How to Expand Your Brand with "Other People's Content"

LorraineBall
Many business experts agree one of the best ways to grow a business is with "OPM" (Other people's money). OPM lets you reduce your risk and multiply the impact of your capital. A similar same strategy can apply to your online marketing, accelerating the expansion of your brand with "OPC" (Other people's content).
How to Expand Your Brand with "Other People's Content"

3 Lessons From the ALS Ice Bucket Challenge

jen_jensen
With the advent of the latest social craze, the ALS Ice Bucket Challenge, social media marketers can learn a great deal about campaign virality, user generated content (UGC) and celebrity.
3 Lessons From the ALS Ice Bucket Challenge

4 Tips to Ease Top 4 Content Marketing Challenges

mcowlin
The original headline I had in mind for this article was “Get Over It! Your Content Fears Are Ridiculous, People.” Since that didn’t seem very nice I put on my PR hat and took a second pass. The result is the same message, less negative, and even more importantly it offers one possible solution to the top 4 content marketing challenges identified by marketers, user-generated content (UGC). Originally published on the @Thismoment Content Marketing Blog.
4 Tips to Ease Top 4 Content Marketing Challenges

7 Tips for Driving Social Engagement

Justin Garrity
The voices of your customers and fans are the most powerful in telling your story to ultimately convert new customers. In this article, Postano's Justin Garrity shares seven tips for driving social engagement to do just that.
7 Tips for Driving Social Engagement

Orange is the New Black Gets Social with User Generated Images

edwardboches
Today hashtags, consumer blogs, and network sites make TV a full blown social and community experience. So it’s no surprise that Orange is the New Black has invited fans to create art work for an upcoming campaign.What is surprising is how good and simple some of the entries have been.
Orange is the New Black Gets Social with User Generated Images

3 Ways User-Generated Content Benefits Brands and Consumers

PatrickSalyer
Technological innovations over the last decade have given an unprecedented level of influence to individual consumers. With social media as their soapbox, users are able to shape the opinions of their continuously connected peers with a single tweet or review. For brands looking to enrich the customer experience, tapping into consumer opinion and creating opportunities for dialogue becomes a necessity. Here are three reasons why learning to listen is good for your brand and customers.
3 Ways User-Generated Content Benefits Brands and Consumers

The Holy Grail of Social Media for Mobile App Marketing Strategy

Elina bryan
Social media has evolved and leaped from the peripheries to the very core of marketing strategy. Each app is unique and every business has different priorities. Your app marketing strategy simply can’t be one-size-fits-all. No matter how you feel about social media, you simply can’t deny the existence. Robust social media marketing for apps is now a business necessity to reach users. This blog post helps discovering the correct marketing mix of social media tactics and channels to help you maximize app downloads.
The Holy Grail of Social Media for Mobile App Marketing Strategy