While user-generated content submissions are often portrayed as a shot at fame, fortune, and glory, the reality is they are largely a waste of time for participants and organizers alike, with barely some form of short-term awareness generation for the brand while exploiting the participants.
The line between traditional advertising and social media is beginning to blur. The rise of user-generated content and the power of organic endorsements have greatly altered the marketing landscape. TigerLogic's Justin Garrity explores how to budget with UGC in mind for 2015 success.
Alex Christopher Laboeuf, a Texan teen, was just doing his job, working at Target, when a teenage girl with a large Twitter following snapped a candid picture of him. She tweeted it, with the caption 'YOOOOOOOOOO,' and an internet sensation was born.
Done the right way, integrating user-generated content (UGC) can be a key element in creating a standout and successful marketing campaign. UGC enables a brand to tell its story using the voice of the customer, and as such, it is becoming a trusted source buyers look to when making a purchasing decision. Consider the following guidelines to successfully integrate fan content into your next social campaign.
It’s time social media managers to start thinking about how to can integrate consumer-generated content into their regular routine. Let's start leveraging the power of our consumers on a regular, perhaps even weekly or daily, basis.
A hotel in Sydney has gone as far as create an ambience with special perks to accommodate snap-happy guests by giving away 1 free night to guests with more than 10,000 followers and a free night to the most creative photo post each month.
Many business experts agree one of the best ways to grow a business is with "OPM" (Other people's money). OPM lets you reduce your risk and multiply the impact of your capital. A similar same strategy can apply to your online marketing, accelerating the expansion of your brand with "OPC" (Other people's content).
The original headline I had in mind for this article was “Get Over It! Your Content Fears Are Ridiculous, People.” Since that didn’t seem very nice I put on my PR hat and took a second pass. The result is the same message, less negative, and even more importantly it offers one possible solution to the top 4 content marketing challenges identified by marketers, user-generated content (UGC). Originally published on the @Thismoment Content Marketing Blog.
The voices of your customers and fans are the most powerful in telling your story to ultimately convert new customers. In this article, Postano's Justin Garrity shares seven tips for driving social engagement to do just that.