- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
A hotel in Sydney has gone as far as create an ambience with special perks to accommodate snap-happy guests by giving away 1 free night to guests with more than 10,000 followers and a free night to the most creative photo post each month.
Many business experts agree one of the best ways to grow a business is with "OPM" (Other people's money). OPM lets you reduce your risk and multiply the impact of your capital. A similar same strategy can apply to your online marketing, accelerating the expansion of your brand with "OPC" (Other people's content).
With the advent of the latest social craze, the ALS Ice Bucket Challenge, social media marketers can learn a great deal about campaign virality, user generated content (UGC) and celebrity.
The original headline I had in mind for this article was “Get Over It! Your Content Fears Are Ridiculous, People.” Since that didn’t seem very nice I put on my PR hat and took a second pass. The result is the same message, less negative, and even more importantly it offers one possible solution to the top 4 content marketing challenges identified by marketers, user-generated content (UGC). Originally published on the @Thismoment Content Marketing Blog.
The voices of your customers and fans are the most powerful in telling your story to ultimately convert new customers. In this article, Postano's Justin Garrity shares seven tips for driving social engagement to do just that.
Today hashtags, consumer blogs, and network sites make TV a full blown social and community experience. So it’s no surprise that Orange is the New Black has invited fans to create art work for an upcoming campaign.What is surprising is how good and simple some of the entries have been.
Technological innovations over the last decade have given an unprecedented level of influence to individual consumers. With social media as their soapbox, users are able to shape the opinions of their continuously connected peers with a single tweet or review. For brands looking to enrich the customer experience, tapping into consumer opinion and creating opportunities for dialogue becomes a necessity. Here are three reasons why learning to listen is good for your brand and customers.
Social media has evolved and leaped from the peripheries to the very core of marketing strategy. Each app is unique and every business has different priorities. Your app marketing strategy simply can’t be one-size-fits-all. No matter how you feel about social media, you simply can’t deny the existence. Robust social media marketing for apps is now a business necessity to reach users. This blog post helps discovering the correct marketing mix of social media tactics and channels to help you maximize app downloads.
How well integrated are your social media and content marketing efforts? Are you leaving engagement, site visits and potential conversions on the table because you’re not effectively using social media to inform your content marketing?
When your customers are posting glowing reviews about your business, sharing your marketing campaigns with brand-specific hashtags, or commenting frequently on your blogs, your business reaps the benefits of an engaged community, free copy, higher search rankings, and broader reach. What's the downside?