Social media can seem like a free-for-all. And sometimes brands treat it like it is. Have you ever tagged a product in an Instagram photo? I have. The way that your photos on social networks are treated by brands is evolving. What rights do brands have to your images? And what rights do you have?
In the instantaneous era of Twitter and Instagram , users are doing much of our work for us. Eighty percent of all online content is created by users, and what’s more, user-generated content is fifty percent more trusted than any other media on the web.
So you've implemented a blogger outreach program and you're working with YouTube influencers to have them say cool things about your brand. Now what? Having those earned mentionsfloating around the blogosphere and across social are fantastic, but let’s face it, we could all do a better job of making the most out of our earned media and user generated content (UGC). Here's some tips on maximizing earned media.
User-generated content can be an extremely valuable and engaging content option for brands. But it does come with a level of risk. Here are thee things brands need to look out for when implementing a UGC campaign.
While user-generated content submissions are often portrayed as a shot at fame, fortune, and glory, the reality is they are largely a waste of time for participants and organizers alike, with barely some form of short-term awareness generation for the brand while exploiting the participants.
The line between traditional advertising and social media is beginning to blur. The rise of user-generated content and the power of organic endorsements have greatly altered the marketing landscape. TigerLogic's Justin Garrity explores how to budget with UGC in mind for 2015 success.
Alex Christopher Laboeuf, a Texan teen, was just doing his job, working at Target, when a teenage girl with a large Twitter following snapped a candid picture of him. She tweeted it, with the caption 'YOOOOOOOOOO,' and an internet sensation was born.
Done the right way, integrating user-generated content (UGC) can be a key element in creating a standout and successful marketing campaign. UGC enables a brand to tell its story using the voice of the customer, and as such, it is becoming a trusted source buyers look to when making a purchasing decision. Consider the following guidelines to successfully integrate fan content into your next social campaign.
It’s time social media managers to start thinking about how to can integrate consumer-generated content into their regular routine. Let's start leveraging the power of our consumers on a regular, perhaps even weekly or daily, basis.