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A good unique value proposition can be used to make any homepage, product page, or ad better and more likely to convert. This post goes over the steps to creating and writing a unique value proposition, as well as a few examples of value propositions.
Simply defined, your value proposition is a tool to communicate the value of your brand’s product/service to your prospects and customers. To further expand, it is a positioning statement that succinctly explains what problem you solve, for whom you solve it, and how you solve it uniquely well.
Your value proposition is an important part of your marketing strategy that is often misunderstood. Although a key concept in marketing for decades, it is now just as important in the online world where you are trying to get people to click on your ads or convert on your landing pages into qualified leads.
I was in a conversation the other day with Miles Austin and he said the following quote: “Inform for free, how to for a fee.” Chris Brogan recently wrote a post on price points, and essentially pointed out that if you wanted his time you had to pay him what it was worth. Good point. The more you...
When I started blogging in 2005, one of the first things I did was study how the so-called 'successful' bloggers blogged. One of the bloggers I began reading was Hugh MacLeod at Gaping Void . I noticed as soon as I started reading Gaping Void that Hugh wasn't blogging the 'right' way. Specifically...