Recent Posts

Understand Your Business: Value Proposition 101

Kevin Page
Simply defined, your value proposition is a tool to communicate the value of your brand’s product/service to your prospects and customers. To further expand, it is a positioning statement that succinctly explains what problem you solve, for whom you solve it, and how you solve it uniquely well.
Understand Your Business: Value Proposition 101

Is Your Value Proposition Helping or Hurting You?

Debra Murphy
Your value proposition is an important part of your marketing strategy that is often misunderstood. Although a key concept in marketing for decades, it is now just as important in the online world where you are trying to get people to click on your ads or convert on your landing pages into qualified leads.
Is Your Value Proposition Helping or Hurting You?

Why I no longer do Free in my business

TaylorEllwood

Can you learn to be 'social' when using social media?

MackCollier