You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
We watch more than 6 billion hours of video on YouTube every month, which represents a major opportunity for businesses to reach their audiences active on this network every day. Spending on online video advertising will increase by 38.9% and reach $5.75 billion by the end of 2014.
Recent changes to the newsfeed suggest Facebook is gearing up for the inclusion of video ads with extra sub-feeds, bigger visuals and better synergy with mobile have been introduced. Perhaps the plan is to get users onside by facilitating the creation of better user-generated video content that seamlessly integrates into the social experience, and hoping the odd video ad slipped in won’t seem too intrusive.