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Are you looking for better ways to connect with your Facebook audience? The social media king has offered businesses a new alternative in the form of Facebook video ads. Video is a very powerful tool, something we all understand after the success of various YouTube stars. However, all businesses are incorporating these video ads in their marketing campaign. How can you be different? The key to remember is that you can boost your engagement and conversions if you make small adjustments to the way you target and design your Facebook video ads.
tulpahn / Shutterstock.com Until this morning, brands that wanted to put video ads on Instagram were limited to 15-second clips, the same length of video that users were able to post with their original content. Now, in order to appeal more to big brands and (hopefully) bring in more ad dollars,...
We watch more than 6 billion hours of video on YouTube every month, which represents a major opportunity for businesses to reach their audiences active on this network every day. Spending on online video advertising will increase by 38.9% and reach $5.75 billion by the end of 2014.
Recent changes to the newsfeed suggest Facebook is gearing up for the inclusion of video ads with extra sub-feeds, bigger visuals and better synergy with mobile have been introduced. Perhaps the plan is to get users onside by facilitating the creation of better user-generated video content that seamlessly integrates into the social experience, and hoping the odd video ad slipped in won’t seem too intrusive.