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video ads

March 29, 2017
Twitter will now enable brands to place pre-roll video ads on Periscope content - both live and replay.
Twitter Expands Pre-Roll Ads to Periscope Content | Social Media Today
March 25, 2017
To get an accurate count of a YouTube ad’s conversion, you need to acquaint yourself with VTR.
View through rate graphic depicted as nine screens with varying results-some videos were viewed and some were not.
March 09, 2017
Here are some quick tips to help improve the performance of your video content.
February 17, 2017
​Are you looking to add video content into your social media marketing mix in 2017? Here are some key tips to keep in mind.
3 Ways to Get More Bang for Your Buck with Social Video Ads | Social Media Today
February 07, 2017
Is your brand producing video content? Do you record in vertical format? Here's why you should.
5 Reasons Your Business Must Start to Make Vertical Video for Social Media | Social Media Today
May 19, 2016
Instagram has announced that advertisers can now ad video elements to their carousel ads, providing more storytelling potential to the offering.
Instagram Adds Video to Carousel Ads | Social Media Today
November 23, 2015
Are you looking for better ways to connect with your Facebook audience? The social media king has offered businesses a new alternative in the form of Facebook video ads. Video is a very powerful tool, something we all understand after the success of various YouTube stars. However, all businesses are incorporating these video ads in their marketing campaign. How can you be different? The key to remember is that you can boost your engagement and conversions if you make small adjustments to the way you target and design your Facebook video ads.
September 09, 2015
tulpahn / Shutterstock.com Until this morning, brands that wanted to put video ads on Instagram were limited to 15-second clips, the same length of video that users were able to post with their original content. Now, in order to appeal more to big brands and (hopefully) bring in more ad dollars,...
instagram ad features
November 26, 2014
Recently Honda produced a new interactive video ad that serves as a prime example of creative advertising within social media.
May 26, 2014
We watch more than 6 billion hours of video on YouTube every month, which represents a major opportunity for businesses to reach their audiences active on this network every day. Spending on online video advertising will increase by 38.9% and reach $5.75 billion by the end of 2014.

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