- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Businesses are finding plenty of reasons to use Vine as a great marketing tool. If you have yet to experiment with Vine, here’s what you can do with it to take your content marketing strategy to a different level altogether.
Dear Socially Stephanie, I'm feeling confident with my social media game. I'm just missing one piece - video. I'm not expecting anything to "go viral" yet, but rather I want it to be a part of my ongoing social media content strategy. How do you propose I go about that? They say an image is worth 1,000 words. Well guess what? Video is worth 1 million words.
How can you exploit a video app that only gives you a mere 6 seconds to get your message across? Using Vine as an adaptive marketing platform is inevitably going to involve some radical rethinking of how brands can interact within their communities.
With the increased emphasis on content in social media marketing this year, video has emerged as one of the key areas of focus. Even last year, Forbes was touting the strengths of utilising video content, highlighting the significant response rate of video over other formats
Twitter’s micro-video app Vine has taken the world by storm since its launch just over a year ago. This unique platform allows users to record a mere six seconds of video that run in an endless loop. Pre-recorded footage is not permitted, and it’s these limitations that encourage its users to think outside of the box to make memorable and often beautiful videos.
A new year calls for a comprehensive look at the way businesses can use social media to leverage their marketing strategies. Keeping in mind the major trends that ruled 2013, let's look at four social media sites that will be the hottest in the coming year.
The brand new Twitter update promises users a more engaging, visual experience. While all that is pretty awesome, the question really rises is: How will it affect your marketing strategies? Read on to find out what effect the new Twitter update is bound to have on your marketing efforts and digital strategies.
Got six seconds? That’s enough to promote an idea, product, service or a brand. With Vine, the video-sharing app from Twitter, marketing and promotion have taken a faster route. Here are a few tried and tested methods that can be put to use while creating a Vine video.
"Dear Socially Stephanie, What's the best way to reach a teenaged audience?" You need to know how to talk to them, and you need to know where they are on social media. So where are they? On their mobile devices. Here's how to connect with them via mobile apps, Instagram, Vine and SnapChat.
If you learn how to embed posts from Facebook and other different social networks you can turn your blog into a multimedia playground that engages your audience. Here are instructions on how you can embed posts from Facebook, Google+, Twitter and Vine on your blog.