The launch of the web version of Twitter’s Vine has seen to some truly creative marketing this year, challenging brands to find more innovative ways of capturing their audience's attention in a very fragmented media landscape. According to FastCompany, “a branded Vine is four times more likely to be seen than a branded video; any brand not on board with Vine risks losing out on some serious social media exposure.”
Businesses are finding plenty of reasons to use Vine as a great marketing tool. If you have yet to experiment with Vine, here’s what you can do with it to take your content marketing strategy to a different level altogether.
Dear Socially Stephanie, I'm feeling confident with my social media game. I'm just missing one piece - video. I'm not expecting anything to "go viral" yet, but rather I want it to be a part of my ongoing social media content strategy. How do you propose I go about that? They say an image is worth 1,000 words. Well guess what? Video is worth 1 million words.
How can you exploit a video app that only gives you a mere 6 seconds to get your message across? Using Vine as an adaptive marketing platform is inevitably going to involve some radical rethinking of how brands can interact within their communities.
With the increased emphasis on content in social media marketing this year, video has emerged as one of the key areas of focus. Even last year, Forbes was touting the strengths of utilising video content, highlighting the significant response rate of video over other formats
Twitter’s micro-video app Vine has taken the world by storm since its launch just over a year ago. This unique platform allows users to record a mere six seconds of video that run in an endless loop. Pre-recorded footage is not permitted, and it’s these limitations that encourage its users to think outside of the box to make memorable and often beautiful videos.
A new year calls for a comprehensive look at the way businesses can use social media to leverage their marketing strategies. Keeping in mind the major trends that ruled 2013, let's look at four social media sites that will be the hottest in the coming year.
The brand new Twitter update promises users a more engaging, visual experience. While all that is pretty awesome, the question really rises is: How will it affect your marketing strategies? Read on to find out what effect the new Twitter update is bound to have on your marketing efforts and digital strategies.
Got six seconds? That’s enough to promote an idea, product, service or a brand. With Vine, the video-sharing app from Twitter, marketing and promotion have taken a faster route. Here are a few tried and tested methods that can be put to use while creating a Vine video.