Magician Zach King can defy the laws physics, turn his emojis into actual objects, and teleport from his bed to the red carpet at the Oscars. And he can do all these things in 6 seconds. Known as the “Vine Magician,” King has made an art form out of the six-second digital video, doing what he calls “digital slight of hand.’
When it comes to your website, let's hope you didn't spend 6 hours crafting a 6,000 word page about your company. But if you did and you're getting frustrated that people aren't making it past the first paragraph, here are a few ideas to use videos to spruce up your website .
The launch of the web version of Twitter’s Vine has seen to some truly creative marketing this year, challenging brands to find more innovative ways of capturing their audience's attention in a very fragmented media landscape. According to FastCompany, “a branded Vine is four times more likely to be seen than a branded video; any brand not on board with Vine risks losing out on some serious social media exposure.”
Businesses are finding plenty of reasons to use Vine as a great marketing tool. If you have yet to experiment with Vine, here’s what you can do with it to take your content marketing strategy to a different level altogether.
Dear Socially Stephanie, I'm feeling confident with my social media game. I'm just missing one piece - video. I'm not expecting anything to "go viral" yet, but rather I want it to be a part of my ongoing social media content strategy. How do you propose I go about that? They say an image is worth 1,000 words. Well guess what? Video is worth 1 million words.
How can you exploit a video app that only gives you a mere 6 seconds to get your message across? Using Vine as an adaptive marketing platform is inevitably going to involve some radical rethinking of how brands can interact within their communities.
With the increased emphasis on content in social media marketing this year, video has emerged as one of the key areas of focus. Even last year, Forbes was touting the strengths of utilising video content, highlighting the significant response rate of video over other formats
Twitter’s micro-video app Vine has taken the world by storm since its launch just over a year ago. This unique platform allows users to record a mere six seconds of video that run in an endless loop. Pre-recorded footage is not permitted, and it’s these limitations that encourage its users to think outside of the box to make memorable and often beautiful videos.