Boasting 40 million registered users so far, Vine is delivering five pieces of fun and engaging video content to Twitter users each second. For brands that are already on Twitter, developing Vine-specific content is a natural next-step -- Vine videos can be seen directly in Twitter feeds and they drive much higher engagement since those videos are native to the Twitter platform.
A new report from Socialbakers shows that video uploaded direct to Twitter is closing the gap on YouTube for overall video content shared on the platform - and it's generating a significant amount more engagement.
If you don’t know what Vine is, you might be missing out on a powerful tool for your brand. The community on Vine is ultimately younger, fresher, and hipper than the folks on Instagram, and as one of the fastest growing apps out there, its community is sure to grow. On Vine you’ll find a collection of wannabe comedians, documentary filmmakers, and how-to mavens -- in general, a much more cinematic place than Instagram, where videos trend toward cute pets and prolonged selfies.
Ever since its launch in January 2013, Vine has had a significant impact in the way videos are recorded and shared online. These six-second clips seem to have taken the world by storm, especially among teens - but the numbers show that marketers are not yet realizing the full potential of the medium.
Since it’s launch in January 2013, Vine has racked up millions of users. It’s six-second videos replay on loop—perfect for our ever-shortening attention spans. With more than 100 million people viewing Vine videos each month and users sharing 8,333 videos every minute, how will you tap into this apps video potential? Here are some tips to broaden your brand awareness and enhance your social media presence beyond just photos and words.
Magician Zach King can defy the laws physics, turn his emojis into actual objects, and teleport from his bed to the red carpet at the Oscars. And he can do all these things in 6 seconds. Known as the “Vine Magician,” King has made an art form out of the six-second digital video, doing what he calls “digital slight of hand.’
When it comes to your website, let's hope you didn't spend 6 hours crafting a 6,000 word page about your company. But if you did and you're getting frustrated that people aren't making it past the first paragraph, here are a few ideas to use videos to spruce up your website .
The launch of the web version of Twitter’s Vine has seen to some truly creative marketing this year, challenging brands to find more innovative ways of capturing their audience's attention in a very fragmented media landscape. According to FastCompany, “a branded Vine is four times more likely to be seen than a branded video; any brand not on board with Vine risks losing out on some serious social media exposure.”