I've written before about viral content hoarding website ViralNova.com, which rose in the place of Upworthy, which crashed basically when Facebook closed a loophole in what content gets promoted on its news feed. ViralNova, which has been called one of the worst sites on the internet, gets attention with headlines so shameless (“This Old Couple Tragically Died in a Car Accident. But What Rescuers Found Inside Was Beautiful” is a typical one) it makes one wonder who in the world would even click on this clickiest of click-bait.
Beauty blogger Em Ford posted a video this week calling out Internet shamers who said her face without makeup was "disgusting." In one week, the video racked up over 10 million views and sparked a larger discussion of the effects of cyberbullying.
We all want our content to go viral. But virality is, by definition, not something that content creators can control. It is the action of a network of people. What a content creator can do, though, as the question: What kind of content tends to go viral? Look at the variables. Collect data. Create...
The funny bone can be a fickle thing. Writing jokes is hard work. But if you have a gift for humor, you’re marketing campaigns will be better. Why? “Laughter is a universal language and one of our first communication methods,” writes Angie Pascale of ClickZ. “Before we had spoken or written language, humans used laughter to express our enjoyment or accession with a certain situation.
Like lampreys on sharks, so certain buzz-chasing websites latch on to internet behemoths, trying to ride the momentum and hide in the loopholes of the major players in attempts to reach profitability. However, like other parasites, their life-cycles are often more irritating (and more brief) than one would think.
Some viral content is more like a lightning strike than a campaign. But for content marketers, viral content can still be sought after. Pursuing viral content means you’re invested in content that’s purely shareable -- content that’s likely to get retweeted, liked, and commented on.