Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
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When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
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Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Social media has become one of the fastest growing tools for many industries in the last decade. Each week we take a look at how social media has changed, as well as new trends in the industry.
The key for any viral content, whether it’s a video or blog post, is unexpectedness. Though this is the most important element, it’s also the most difficult to achieve. Whether staged or spontaneous, unexpectedness is what creates an emotional hook that attracts viewers.
All brands and products are different and they should be treated as such. And of course there's more than one way for things to go viral, but what’s more important is that you understand the thinking process for creating and delivering viral content. Here's how I did it successfully a few months ago.
The irony about viral content is that everyone wants a hand in creating it. From marketers to waitresses to the guy down the street, web users everywhere have the itch to create something unique, sharable and profitable. The reality is that it isn't that simple to accomplish.
"Dear Socially Stephanie: I create really good content. But it's not getting the views or shares that I'd hoped for. How can I make my content go viral?" There is no magic button to make something "go viral." However, there are some ways to increase your reach and make the sharing contagious.
For advertisers and marketers, the real value of viral campaigns lies in their ability to efficiently reach a broad audience with a relatively small investment of capital and human resources (money, time, staff, etc). The goal with viral is to stimulate social sharing on a massive scale in order to drive social influence, and thus impact brand ROI.
It doesn’t matter how great your content is; if readers don’t get past the headline they’ll never know. Ripenn recently collated 2,616 headlines from four popular sites that excel at writing highly-clickable headlines. By analysing the data, we can look for common usage patterns and trends to try to determine which words work best.
It’s the dream of every blogger to write a post that gets picked up by social media and goes around the Internet like a fast-moving fire. We see these viral topics all the time, but trying to break the code and understand what will go viral and what won’t can seem like an insurmountable task.
The little site that could, Upworthy, has mushroomed to be the fastest growing site in the history of the Internet. Question is, how? Having talented content marketers that have been successful in their own right helped. Proper financial backing helped. But what really helped the site “go viral?”
We share more content from more sources with more people more quickly and more often than ever before. Sharing plays a vital role in information discovery and management. So how do you tap into this behavior and get your content in front of as many people as possible?