Recent Posts

SEO and Content: Can SEO Drive "Viral"?

markwschaefer
I have been thinking about this question: “What is the relationship between SEO and content?” Content is critical for SEO … but is SEO critical for content transmission? Today I would like to connect some dots between “viral,” SEO, and content type. Let’s get into this little case study.
SEO and Content: Can SEO Drive "Viral"?

Why You Shouldn't Focus on Trying to Make Something 'Go Viral'

mattrhodes
“I want it to go viral”. A too-often heard phrase in brands and organisations when talking about content and social media. Having seen YouTube videos that have received popular success, or campaigns such as the Ice Bucket Challenge, which have snowballed, brands want to emulate this for themselves.
Why You Shouldn't Focus on Trying to Make Something 'Go Viral'

5 Ways to Strengthen Customer Loyalty

LSue23
Whether you own a bricks-and-mortar store, online business or a Fortune 500 company, whether you offer products, services or experiences, you know that customers are the ones that determine whether a business thrives or fails.
5 Ways to Strengthen Customer Loyalty

How Being More Self-Aware Can Help Your Brand Succeed on Social Media

Brian Honigman
While brands have long adopted a voice to use for corporate communications and advertisements, the social, back-and-forth nature of online communications have forced that branded voice to become increasingly personal to fit in.
How Being More Self-Aware Can Help Your Brand Succeed on Social Media

5 Mistakes That Prevent Your Content from Going Viral

PamDyer
Why isn't your amazing content going viral? Designing a successful viral campaign is harder than it looks. It must be based on an understanding your audience’s characteristics, along with the emotional and psychological factors that elicit their engagement. Let’s take a look at what you’re doing wrong.
5 Mistakes That Prevent Your Content from Going Viral

3 Properties of Viral Headlines

Curtis Harrison
You’re keeping your blog filled with content. You’re sharing it across multiple social media channels. When you check your analytics, however, it’s like looking at binary code.
3 Properties of Viral Headlines

Can Marketing Lessons Be Learned From Weird Al Yankovic?

CarolineMelberg
Social media has become one of the fastest growing tools for many industries in the last decade. Each week we take a look at how social media has changed, as well as new trends in the industry.
Can Marketing Lessons Be Learned From Weird Al Yankovic?

What Staged Viral Videos Can Teach You About Marketing

Daniel Chioco
The key for any viral content, whether it’s a video or blog post, is unexpectedness. Though this is the most important element, it’s also the most difficult to achieve. Whether staged or spontaneous, unexpectedness is what creates an emotional hook that attracts viewers.
What Staged Viral Videos Can Teach You About Marketing

The Secret to Going Viral: My Wedding Proposal Edition

JacquesHBastien
All brands and products are different and they should be treated as such. And of course there's more than one way for things to go viral, but what’s more important is that you understand the thinking process for creating and delivering viral content. Here's how I did it successfully a few months ago.
The Secret to Going Viral: My Wedding Proposal Edition

How Hits Turn Into Dollars

katieparr
The irony about viral content is that everyone wants a hand in creating it. From marketers to waitresses to the guy down the street, web users everywhere have the itch to create something unique, sharable and profitable. The reality is that it isn't that simple to accomplish.
How Hits Turn Into Dollars