Viral videos can make the news and sometimes win the hearts and minds of the common people. But when Time.com published a list of the top ten viral videos of 2014, about half of them were the result of large existing fan bases and were not the typical “viral video.”
After creating a number of content-driven brand campaigns – some of which have gone certifiably viral – we (at our agency) have amassed loads of experience drawn from trial and error, success and failure, and just plain having our hands in this stuff 24/7. One thing we learned early on about “viral” content is that is doesn’t often happen (um) virally. But with a great idea, an engaging execution, a relevant message – and the 7 tips shared here – you will definitely up your odds for attaining “viral-ness.”
As you probably remember February 26th 2015 will live in infamy, the dress caused one of the biggest online wars in the history of the Internet, and all started with a simple question, “What color is this dress?” Within 24 hours, the Tumblr post and picture had 30 million page views.
Having your marketing message go viral is one of the most cost-effective ways to spread your brand image. Very few viral advertising successes happen by accident. Built on observation and research, this checklist will help you have the best chance of encouraging readers to share your content, helping to take it viral.
The reigning king of viral content, the ALS Ice Bucket Challenge, swept the nation, and eventually the world, throughout the summer of 2014. Millions of people – celebrities, politicians, newscasters and civilians alike- took to social media to raise money and awareness for Lou Gehrig’s disease (ALS). And while many have attempted to duplicate its success, there may be a new challenge waiting in the wings to take the crown- enters the Twizzler Challenge.
Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Or how incredibly young entrepreneurs achieve success quickly, sometimes cashing out for billions of dollars after a few short years? Or why one...
People the world over are captivated by this optical illusion, this point of contention, this disambiguation of perspectives. We love the back story, the celebrity involvement, the semi-ironic banality of the whole thing, the brand bandwagoning, and the meta-media commentary.
Have you ever wondered why some content just seems to slide effortlessly through the blogosphere? Some blog posts just naturally seem to attract readers like a clump of peanut butter rolling across a bowl full of rice krispies. I have often wondered what it would take to create content of this caliber, and came up with this short list of things that a blog post needs to do to be a viral success.