The funny bone can be a fickle thing. Writing jokes is hard work. But if you have a gift for humor, you’re marketing campaigns will be better. Why? “Laughter is a universal language and one of our first communication methods,” writes Angie Pascale of ClickZ. “Before we had spoken or written language, humans used laughter to express our enjoyment or accession with a certain situation.
Like lampreys on sharks, so certain buzz-chasing websites latch on to internet behemoths, trying to ride the momentum and hide in the loopholes of the major players in attempts to reach profitability. However, like other parasites, their life-cycles are often more irritating (and more brief) than one would think.
Some viral content is more like a lightning strike than a campaign. But for content marketers, viral content can still be sought after. Pursuing viral content means you’re invested in content that’s purely shareable -- content that’s likely to get retweeted, liked, and commented on.
Viral videos can make the news and sometimes win the hearts and minds of the common people. But when Time.com published a list of the top ten viral videos of 2014, about half of them were the result of large existing fan bases and were not the typical “viral video.”
After creating a number of content-driven brand campaigns – some of which have gone certifiably viral – we (at our agency) have amassed loads of experience drawn from trial and error, success and failure, and just plain having our hands in this stuff 24/7. One thing we learned early on about “viral” content is that is doesn’t often happen (um) virally. But with a great idea, an engaging execution, a relevant message – and the 7 tips shared here – you will definitely up your odds for attaining “viral-ness.”
As you probably remember February 26th 2015 will live in infamy, the dress caused one of the biggest online wars in the history of the Internet, and all started with a simple question, “What color is this dress?” Within 24 hours, the Tumblr post and picture had 30 million page views.
Having your marketing message go viral is one of the most cost-effective ways to spread your brand image. Very few viral advertising successes happen by accident. Built on observation and research, this checklist will help you have the best chance of encouraging readers to share your content, helping to take it viral.