Discover new ideas for shaping a content strategy that will appeal to a younger mobile audience.

viral content

September 18, 2015
​ The arrest of Ahmed Mohamed, a 14-year-old freshman at a high school in Irving, Texas, for bringing a homemade clock to school that administrators thought was a bomb, was a story that brought pervasive anti-Muslim sentiment under public scrutiny. Mohamed, who was cleared of the charges, was later the subject of a viral social media campaign, #IStandWithAhmed , and offered public support by President Obama and Mark Zuckerberg , who each invited the teenager to events at their offices.
September 14, 2015
Think about it. When you look at viral videos, or Twitter trends, or even just the most-shared news items that get passed around on any given day, the one thing they have in common is that they make people FEEL something – and that's the secret sauce that social marketers need to add to their recipes.
September 09, 2015
It was once said that about 15 percent of all web traffic is cat-related (sorry, dogs). Instagram , with its rich, image-based platform, has allowed pet owners to narrate the lives of their furry friends one photo at a time.
July 23, 2015
Content marketers are obsessed with creating the next viral hit - but do these sensations happen by chance, or is it something that can be carefully engineered? The answer may surprise you.
The Science of Going Viral | Social Media Today
July 13, 2015
I've written before about viral content hoarding website, which rose in the place of Upworthy, which crashed basically when Facebook closed a loophole in what content gets promoted on its news feed. ViralNova, which has been called one of the worst sites on the internet, gets attention with headlines so shameless (“This Old Couple Tragically Died in a Car Accident. But What Rescuers Found Inside Was Beautiful” is a typical one) it makes one wonder who in the world would even click on this clickiest of click-bait.
viral nova clickity
July 10, 2015
Beauty blogger Em Ford posted a video this week calling out Internet shamers who said her face without makeup was "disgusting." In one week, the video racked up over 10 million views and sparked a larger discussion of the effects of cyberbullying.
July 06, 2015
We all want our content to go viral. But virality is, by definition, not something that content creators can control. It is the action of a network of people. What a content creator can do, though, as the question: What kind of content tends to go viral? Look at the variables. Collect data. Create...
July 02, 2015
The funny bone can be a fickle thing. Writing jokes is hard work. But if you have a gift for humor, you’re marketing campaigns will be better. Why? “Laughter is a universal language and one of our first communication methods,” writes Angie Pascale of ClickZ. “Before we had spoken or written language, humans used laughter to express our enjoyment or accession with a certain situation.
June 18, 2015
Like lampreys on sharks, so certain buzz-chasing websites latch on to internet behemoths, trying to ride the momentum and hide in the loopholes of the major players in attempts to reach profitability. However, like other parasites, their life-cycles are often more irritating (and more brief) than one would think.
viral load
June 17, 2015
See why "how to" posts, quizzes, and picture lists are among the most-loved posts.
Contagious Content Formats