Have you ever wondered why some content just seems to slide effortlessly through the blogosphere? Some blog posts just naturally seem to attract readers like a clump of peanut butter rolling across a bowl full of rice krispies. I have often wondered what it would take to create content of this caliber, and came up with this short list of things that a blog post needs to do to be a viral success.
Now, Wordpress doesn't seem to think that spreadability is a word, but let's assume for a moment that it is and focus on the fact that most of the time, one of your goals in business (and your personal life) is spreadability.
I have been thinking about this question: “What is the relationship between SEO and content?” Content is critical for SEO … but is SEO critical for content transmission? Today I would like to connect some dots between “viral,” SEO, and content type. Let’s get into this little case study.
“I want it to go viral”. A too-often heard phrase in brands and organisations when talking about content and social media. Having seen YouTube videos that have received popular success, or campaigns such as the Ice Bucket Challenge, which have snowballed, brands want to emulate this for themselves.
Whether you own a bricks-and-mortar store, online business or a Fortune 500 company, whether you offer products, services or experiences, you know that customers are the ones that determine whether a business thrives or fails.
While brands have long adopted a voice to use for corporate communications and advertisements, the social, back-and-forth nature of online communications have forced that branded voice to become increasingly personal to fit in.
Why isn't your amazing content going viral? Designing a successful viral campaign is harder than it looks. It must be based on an understanding your audience’s characteristics, along with the emotional and psychological factors that elicit their engagement. Let’s take a look at what you’re doing wrong.
The key for any viral content, whether it’s a video or blog post, is unexpectedness. Though this is the most important element, it’s also the most difficult to achieve. Whether staged or spontaneous, unexpectedness is what creates an emotional hook that attracts viewers.