Recent Posts

Can Marketing Lessons Be Learned From Weird Al Yankovic?

CarolineMelberg
Social media has become one of the fastest growing tools for many industries in the last decade. Each week we take a look at how social media has changed, as well as new trends in the industry.
Can Marketing Lessons Be Learned From Weird Al Yankovic?

What Staged Viral Videos Can Teach You About Marketing

Daniel Chioco
The key for any viral content, whether it’s a video or blog post, is unexpectedness. Though this is the most important element, it’s also the most difficult to achieve. Whether staged or spontaneous, unexpectedness is what creates an emotional hook that attracts viewers.
What Staged Viral Videos Can Teach You About Marketing

The Secret to Going Viral: My Wedding Proposal Edition

JacquesHBastien
All brands and products are different and they should be treated as such. And of course there's more than one way for things to go viral, but what’s more important is that you understand the thinking process for creating and delivering viral content. Here's how I did it successfully a few months ago.
The Secret to Going Viral: My Wedding Proposal Edition

How Hits Turn Into Dollars

katieparr
The irony about viral content is that everyone wants a hand in creating it. From marketers to waitresses to the guy down the street, web users everywhere have the itch to create something unique, sharable and profitable. The reality is that it isn't that simple to accomplish.
How Hits Turn Into Dollars

Socially Stephanie: How to Make Content "Go Viral"

StephanieFrasco
"Dear Socially Stephanie: I create really good content. But it's not getting the views or shares that I'd hoped for. How can I make my content go viral?" There is no magic button to make something "go viral." However, there are some ways to increase your reach and make the sharing contagious.
Socially Stephanie: How to Make Content "Go Viral"

The Real Value of Viral for Businesses

Chris Horton
For advertisers and marketers, the real value of viral campaigns lies in their ability to efficiently reach a broad audience with a relatively small investment of capital and human resources (money, time, staff, etc). The goal with viral is to stimulate social sharing on a massive scale in order to drive social influence, and thus impact brand ROI.
The Real Value of Viral for Businesses

You Need to See the Hottest Words in Viral Headlines

allisterf
It doesn’t matter how great your content is; if readers don’t get past the headline they’ll never know. Ripenn recently collated 2,616 headlines from four popular sites that excel at writing highly-clickable headlines. By analysing the data, we can look for common usage patterns and trends to try to determine which words work best.
You Need to See the Hottest Words in Viral Headlines

5 Steps to Writing a Blog Post that Goes Viral

Jerry Low
It’s the dream of every blogger to write a post that gets picked up by social media and goes around the Internet like a fast-moving fire. We see these viral topics all the time, but trying to break the code and understand what will go viral and what won’t can seem like an insurmountable task.
5 Steps to Writing a Blog Post that Goes Viral

How Upworthy Won the Internet and You Can, Too [INFOGRAPHIC]

nowsourcing
The little site that could, Upworthy, has mushroomed to be the fastest growing site in the history of the Internet. Question is, how? Having talented content marketers that have been successful in their own right helped. Proper financial backing helped. But what really helped the site “go viral?”
How Upworthy Won the Internet and You Can, Too [INFOGRAPHIC]

The Anatomy of Viral Content [INFOGRAPHIC]

PamDyer
We share more content from more sources with more people more quickly and more often than ever before. Sharing plays a vital role in information discovery and management. So how do you tap into this behavior and get your content in front of as many people as possible?
The Anatomy of Viral Content [INFOGRAPHIC]