Having your marketing message go viral is one of the most cost-effective ways to spread your brand image. Very few viral advertising successes happen by accident. Built on observation and research, this checklist will help you have the best chance of encouraging readers to share your content, helping to take it viral.
The reigning king of viral content, the ALS Ice Bucket Challenge, swept the nation, and eventually the world, throughout the summer of 2014. Millions of people – celebrities, politicians, newscasters and civilians alike- took to social media to raise money and awareness for Lou Gehrig’s disease (ALS). And while many have attempted to duplicate its success, there may be a new challenge waiting in the wings to take the crown- enters the Twizzler Challenge.
Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Or how incredibly young entrepreneurs achieve success quickly, sometimes cashing out for billions of dollars after a few short years? Or why one...
People the world over are captivated by this optical illusion, this point of contention, this disambiguation of perspectives. We love the back story, the celebrity involvement, the semi-ironic banality of the whole thing, the brand bandwagoning, and the meta-media commentary.
Have you ever wondered why some content just seems to slide effortlessly through the blogosphere? Some blog posts just naturally seem to attract readers like a clump of peanut butter rolling across a bowl full of rice krispies. I have often wondered what it would take to create content of this caliber, and came up with this short list of things that a blog post needs to do to be a viral success.
Now, Wordpress doesn't seem to think that spreadability is a word, but let's assume for a moment that it is and focus on the fact that most of the time, one of your goals in business (and your personal life) is spreadability.
I have been thinking about this question: “What is the relationship between SEO and content?” Content is critical for SEO … but is SEO critical for content transmission? Today I would like to connect some dots between “viral,” SEO, and content type. Let’s get into this little case study.
“I want it to go viral”. A too-often heard phrase in brands and organisations when talking about content and social media. Having seen YouTube videos that have received popular success, or campaigns such as the Ice Bucket Challenge, which have snowballed, brands want to emulate this for themselves.
Whether you own a bricks-and-mortar store, online business or a Fortune 500 company, whether you offer products, services or experiences, you know that customers are the ones that determine whether a business thrives or fails.
While brands have long adopted a voice to use for corporate communications and advertisements, the social, back-and-forth nature of online communications have forced that branded voice to become increasingly personal to fit in.