The spread of hoaxes and misinformation on social media could have wide-ranging impacts. As such, Facebook is taking steps to reduce the spread of viral hoaxes with a new News Feed tweak that works to de-emphasize the spread of such updates.
Admit it! All bloggers and content marketers dream of creating viral content. Content that spreads like wild fire in social media or any online marketing avenue for that matter is not a dream. We know most big names do it! We wish we knew what the secret ingredients are? Wouldn’t it be nice to find...
This infographic looks at the elements required to produce viral videos, offers examples of the most popular branded content of all-time, and provides tips marketers can follow to create share-worthy videos for their companies.
The false “Future Day” meme, beyond just providing an opportunity to rib your gullible friends, provides a unique and fascinating case study for those of us that care about what gets shared online and why. The meme itself contains a perfect storm of shareable elements that are worth digging into, but well beyond that, it gives us what almost nothing else on the internet can, a very clean baseline on why something goes viral. It's exactly the same thing, posted through the same channels, every single day for several years, but it receives incredibly varying results, some days getting less than ten shares and likes, while gaining thousands on many other days, and topping out at nearly four hundred thousand on its best day. I’ve crunched the numbers for every day for two years to find out why.
The arrest of Ahmed Mohamed, a 14-year-old freshman at a high school in Irving, Texas, for bringing a homemade clock to school that administrators thought was a bomb, was a story that brought pervasive anti-Muslim sentiment under public scrutiny. Mohamed, who was cleared of the charges, was later the subject of a viral social media campaign, #IStandWithAhmed , and offered public support by President Obama and Mark Zuckerberg , who each invited the teenager to events at their offices.
Think about it. When you look at viral videos, or Twitter trends, or even just the most-shared news items that get passed around on any given day, the one thing they have in common is that they make people FEEL something – and that's the secret sauce that social marketers need to add to their recipes.
It was once said that about 15 percent of all web traffic is cat-related (sorry, dogs). Instagram , with its rich, image-based platform, has allowed pet owners to narrate the lives of their furry friends one photo at a time.