Recent Posts

Socially Stephanie: Social Lessons to Learn from the Ice Bucket Challenge

StephanieFrasco
"Dear Socially Stephanie: I've been absolutely in love with watching all my friends take the Ice Bucket Challenge. Why did this campaign work so well, and how can I create a viral campaign for my business that will take over the world?"
Socially Stephanie: Social Lessons to Learn from the Ice Bucket Challenge

The Secret to Making Anything Go Viral

Ekaterina
"Going viral" is rarely an overnight phenomenon, especially when brands are creating something that is part of their wider marketing strategy. Growing your communities takes time and dedication – but this hard work behind the scenes can be vital to a video’s success.
The Secret to Making Anything Go Viral

Utilizing a Small Budget to Make a Big Point with Viral Marketing

WSS Marketing
Viral content is an excellent way to get a business a load of attention in a short amount of time while maximizing their current tools and sources – a brain and the Internet. Just because your budget is small doesn’t mean you can’t have the same impact on social media as the giant brands.
Utilizing a Small Budget to Make a Big Point with Viral Marketing

Viral Marketing Deconstructed

organicsocial
Many new media agencies are selling their professional services under the viral marketing moniker and that is potentially dangerous. As a methodical marketer I would suggest against such traps and advise you to invest in something more worthwhile, such as a Corporate Social Responsibility or Product Research, to improve your brand.
Viral Marketing Deconstructed

Is Viral Marketing a Myth?

Adi Gaskell
Some new research by Sharad Goel adds further weight to our understanding of just how ideas spread via viral marketing. He suggests that it doesn’t happen at all. Or at least not as much as we’d hoped.
Is Viral Marketing a Myth?

True or False? Fact or Fiction? The Viral Marketing Mechanism

MinterDial
Many brand marketers would love to create a viral video or viral marketing program, right? There is potentially an easy recipe if you analyze some of the past successes. But, beware, it might cost you!
True or False? Fact or Fiction?  The Viral Marketing Mechanism

Social Media: The Final Frontier of Integrated Marketing Strategies

Mark_McG9
As technology has rapidly progressed over recent years it has become increasingly difficult to boldly go where no one has gone before; in marketing terms anyway. This article considers the value of viral marketing as part of your digital strategy.
Social Media: The Final Frontier of Integrated Marketing Strategies

3 Key Strategic Marketing Lessons from KONY 2012

DataAnalyticsEvolution
Kony 2012 is s a well crafted and effective campaign, and thus worthy of thoughtful analysis and reflection. Let's identify some key learnings that you can take away from their strategies and tactics.
3 Key Strategic Marketing Lessons from KONY 2012

Let’s Stop Saying Viral

maggiefox - Social Media Group
In short, “virality” is a weak metaphor for how content is actually shared, because it downplays the role of the user—the person who will actually choose to share it with their networks.
Let’s Stop Saying Viral

What Angelina Jolie’s Leg Can Teach us About Marketing

David Amerland
Brand-building lesson to marketers: A finely honed professional instinct for publicity and a marketer's savy of the web was all it took to make Angelina Jolie's appearance at the Oscars a show-stealer with a life of its own.
What Angelina Jolie’s Leg Can Teach us About Marketing