Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
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Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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It took Bryan Kramer five days to write his book, “There is No B2B or B2C - Human to Human: #H2H,” in which he gave wise advice to brands on how to bring back the human side of communication.
You’re keeping your blog filled with content. You’re sharing it across multiple social media channels. When you check your analytics, however, it’s like looking at binary code.
"Dear Socially Stephanie: I've been absolutely in love with watching all my friends take the Ice Bucket Challenge. Why did this campaign work so well, and how can I create a viral campaign for my business that will take over the world?"
"Going viral" is rarely an overnight phenomenon, especially when brands are creating something that is part of their wider marketing strategy. Growing your communities takes time and dedication – but this hard work behind the scenes can be vital to a video’s success.
Viral content is an excellent way to get a business a load of attention in a short amount of time while maximizing their current tools and sources – a brain and the Internet. Just because your budget is small doesn’t mean you can’t have the same impact on social media as the giant brands.
Many new media agencies are selling their professional services under the viral marketing moniker and that is potentially dangerous. As a methodical marketer I would suggest against such traps and advise you to invest in something more worthwhile, such as a Corporate Social Responsibility or Product Research, to improve your brand.
Some new research by Sharad Goel adds further weight to our understanding of just how ideas spread via viral marketing. He suggests that it doesn’t happen at all. Or at least not as much as we’d hoped.
Many brand marketers would love to create a viral video or viral marketing program, right? There is potentially an easy recipe if you analyze some of the past successes. But, beware, it might cost you!
As technology has rapidly progressed over recent years it has become increasingly difficult to boldly go where no one has gone before; in marketing terms anyway. This article considers the value of viral marketing as part of your digital strategy.
Kony 2012 is s a well crafted and effective campaign, and thus worthy of thoughtful analysis and reflection. Let's identify some key learnings that you can take away from their strategies and tactics.