How Social is Your Customer Service?

Tell us for your chance to win an iPad mini.


viral marketing

January 19, 2015
You’ve heard of chick lit, sci-fi, murder mysteries, fantasy and graphic novels. Now there’s a new literary genre called disposable lit. You can only find it at Chipotle … on their restaurant packaging in a series called “Cultivating Thought.”
January 03, 2015
“I want it to go viral”. A too-often heard phrase in brands and organisations when talking about content and social media. Having seen YouTube videos that have received popular success, or campaigns such as the Ice Bucket Challenge, which have snowballed, brands want to emulate this for themselves.
December 19, 2014
Nokia made a coy attempt at social promotion with their "Black Box" campaign. While impressive in it's boldness, the plan ultimately failed and this is why.
November 26, 2014
Recently Honda produced a new interactive video ad that serves as a prime example of creative advertising within social media.
October 13, 2014
Identifying a primary demographic is as important, if not more important, in online video, viral and social media marketing than in more traditional channels of advertising and marketing.
September 22, 2014
It took Bryan Kramer five days to write his book, “There is No B2B or B2C - Human to Human: #H2H,” in which he gave wise advice to brands on how to bring back the human side of communication.
September 20, 2014
You’re keeping your blog filled with content. You’re sharing it across multiple social media channels. When you check your analytics, however, it’s like looking at binary code.
August 22, 2014
"Dear Socially Stephanie: I've been absolutely in love with watching all my friends take the Ice Bucket Challenge. Why did this campaign work so well, and how can I create a viral campaign for my business that will take over the world?"
July 24, 2014
"Going viral" is rarely an overnight phenomenon, especially when brands are creating something that is part of their wider marketing strategy. Growing your communities takes time and dedication – but this hard work behind the scenes can be vital to a video’s success.
May 29, 2014
Viral content is an excellent way to get a business a load of attention in a short amount of time while maximizing their current tools and sources – a brain and the Internet. Just because your budget is small doesn’t mean you can’t have the same impact on social media as the giant brands.