Recent Posts

Content Marketing: Chipotle Cultivates Thought with Celebrated Authors

Shelley Pringle
You’ve heard of chick lit, sci-fi, murder mysteries, fantasy and graphic novels. Now there’s a new literary genre called disposable lit. You can only find it at Chipotle … on their restaurant packaging in a series called “Cultivating Thought.”
Content Marketing: Chipotle Cultivates Thought with Celebrated Authors

Why You Shouldn't Focus on Trying to Make Something 'Go Viral'

mattrhodes
“I want it to go viral”. A too-often heard phrase in brands and organisations when talking about content and social media. Having seen YouTube videos that have received popular success, or campaigns such as the Ice Bucket Challenge, which have snowballed, brands want to emulate this for themselves.
Why You Shouldn't Focus on Trying to Make Something 'Go Viral'

Marketing a Mystery: Why Nokia’s Social Strategy Didn’t Work

Marcela De Vivo
Nokia made a coy attempt at social promotion with their "Black Box" campaign. While impressive in it's boldness, the plan ultimately failed and this is why.
Marketing a Mystery: Why Nokia’s Social Strategy Didn’t Work

Why Honda's 'The Other Side' is a Viral Ad Feat of Excellence

larrykim
Recently Honda produced a new interactive video ad that serves as a prime example of creative advertising within social media.
Why Honda's 'The Other Side' is a Viral Ad Feat of Excellence

Five People Who Have to Watch Your Viral Marketing Videos

DavidMurdico
Identifying a primary demographic is as important, if not more important, in online video, viral and social media marketing than in more traditional channels of advertising and marketing.
Five People Who Have to Watch Your Viral Marketing Videos

4 Secrets to Crowd-Worthy Content with Bryan Kramer

shaybmoser
It took Bryan Kramer five days to write his book, “There is No B2B or B2C - Human to Human: #H2H,” in which he gave wise advice to brands on how to bring back the human side of communication.
4 Secrets to Crowd-Worthy Content with Bryan Kramer

3 Properties of Viral Headlines

Curtis Harrison
You’re keeping your blog filled with content. You’re sharing it across multiple social media channels. When you check your analytics, however, it’s like looking at binary code.
3 Properties of Viral Headlines

Socially Stephanie: Social Lessons to Learn from the Ice Bucket Challenge

StephanieFrasco
"Dear Socially Stephanie: I've been absolutely in love with watching all my friends take the Ice Bucket Challenge. Why did this campaign work so well, and how can I create a viral campaign for my business that will take over the world?"
Socially Stephanie: Social Lessons to Learn from the Ice Bucket Challenge

The Secret to Making Anything Go Viral

Ekaterina
"Going viral" is rarely an overnight phenomenon, especially when brands are creating something that is part of their wider marketing strategy. Growing your communities takes time and dedication – but this hard work behind the scenes can be vital to a video’s success.
The Secret to Making Anything Go Viral

Utilizing a Small Budget to Make a Big Point with Viral Marketing

WSS Marketing
Viral content is an excellent way to get a business a load of attention in a short amount of time while maximizing their current tools and sources – a brain and the Internet. Just because your budget is small doesn’t mean you can’t have the same impact on social media as the giant brands.
Utilizing a Small Budget to Make a Big Point with Viral Marketing