Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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"Dear Socially Stephanie: I've been absolutely in love with watching all my friends take the Ice Bucket Challenge. Why did this campaign work so well, and how can I create a viral campaign for my business that will take over the world?"
"Going viral" is rarely an overnight phenomenon, especially when brands are creating something that is part of their wider marketing strategy. Growing your communities takes time and dedication – but this hard work behind the scenes can be vital to a video’s success.
Viral content is an excellent way to get a business a load of attention in a short amount of time while maximizing their current tools and sources – a brain and the Internet. Just because your budget is small doesn’t mean you can’t have the same impact on social media as the giant brands.
Many new media agencies are selling their professional services under the viral marketing moniker and that is potentially dangerous. As a methodical marketer I would suggest against such traps and advise you to invest in something more worthwhile, such as a Corporate Social Responsibility or Product Research, to improve your brand.
Some new research by Sharad Goel adds further weight to our understanding of just how ideas spread via viral marketing. He suggests that it doesn’t happen at all. Or at least not as much as we’d hoped.
Many brand marketers would love to create a viral video or viral marketing program, right? There is potentially an easy recipe if you analyze some of the past successes. But, beware, it might cost you!
As technology has rapidly progressed over recent years it has become increasingly difficult to boldly go where no one has gone before; in marketing terms anyway. This article considers the value of viral marketing as part of your digital strategy.
Kony 2012 is s a well crafted and effective campaign, and thus worthy of thoughtful analysis and reflection. Let's identify some key learnings that you can take away from their strategies and tactics.
In short, “virality” is a weak metaphor for how content is actually shared, because it downplays the role of the user—the person who will actually choose to share it with their networks.
Brand-building lesson to marketers: A finely honed professional instinct for publicity and a marketer's savy of the web was all it took to make Angelina Jolie's appearance at the Oscars a show-stealer with a life of its own.