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The idea of wearable technology as a mass market category is relatively new and still quite volatile -- where the expectations of change are very high. Moreover, some analysts say that user demand in the wearables market has already arrived, despite the relatively low adoption rates.
While most of the tech and business press focused on the functionality of the Apple Watch, discreetly milling around the event were the fashion press, invited by Apple’s new fashion and design team. The fact that Apple Watch comes in three distinct collections — Apple Watch, Sport, and Apple Watch Edition — mirrors how fashion targets different demographics and tastes with separate lines.
Wearable tech is all the rage, but how can we use it in social media? Your events may provide the perfect backdrop for video shorts using Google Glass, GoPro, or Pivothead glasses.
They track our movements, monitor our health, and record where we’ve been and what we’ve seen. They’re wearable computing devices – one of the hottest trends in tech today. According to a 2013 Nielsen survey, 15% of U.S. consumers already own and use some form of wearables.
Robots, Google Glass, and wearable tech took center stage at a variety of SXSWi panels on Sunday. We learned that the "internet of minds" will make us posthuman, while Shaq and WWE star John Cena reminded us that some people are already superhuman. All this, plus Mindy Kaling and Sharknado, in today's Storify recap of SXSWi day three.
With predictions that 10 million wearable technology devices will be sold in 2014, it is no surprise it is one of the most popular topics at SXSW this year. The first wearable technology session I attended started off centered around fan engagement.
We all have been hearing about the rapid growth of the Internet of Things, but I think the real excitement comes when we can measure nearly everything about our selves and our lives, and emerge as the Quantified Self. Really, when you get right down to it, each of us is somewhat obsessed with data that is “all about me.”
Like ladies of Hollywood lining up on the red carpet in bespoke couture, the big star of the International CES last week was something you could wear or carry. But any smart marketer, or business person for that matter, needs to hang back a bit to see what the value of these devices might mean beyond the buzz factor.
Of the many cool new electronic devices being shown off at CES 2014 (that I’ve read about thus far anyway) – predictably – it looks as though wearable tech is one of the major trends being observed. Virtually every major electronics player is diving into the wearable tech ring.
Day One of International CES was overwhelming, exhausting, and occasionally inspiring. The Internet of things marches on invading all manner of devices. Don't we need to be connected wherever we go? What don't we need to know? What doesn't need to capture data?