- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
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There is no denying that the internet has revolutionized the face of modern business. As an entrepreneur, you must appreciate the need to tap into the 2.5 billion users’ internet platform, which calls for online presence.
There are a variety of free website builders that are available for you to choose from, depending on your needs. While a free site or service may lack some of the more advanced features that their expensive counterparts include, they are still invaluable tools when it comes to getting your personal or business website off the ground and onto the Internet as efficiently and inexpensively as possible. This post highlights the top 5 free website builders in 2014.
The importance of understanding consumer eye movement and interaction is increasing in business. Websites that are designed without considering user's overall experience will become ineffectual with consumers and thus obsolete in the very near future. In order to stay ahead of the game and connect with more prospects online, you need to do more than just have a nice-looking website. You need to spend time learning how consumers think, act, and behave online.
Welcome to this five-part series of articles on structuring your website for conversion. This series discusses a number of things to consider when designing your site, from product grouping, upselling and cross-selling, real-time communication to customer pain points.
New bloggers must constantly learn and apply the latest best design practices in order to stay competitive. Some even argue that the quality of a blog’s presentation and delivery are equally as important its content. In 2014, watch as retina-ready designs, super charged infographics, and code-free design tools take off!
One of the toughest challenges that comes along with designing or redesigning a website is the planning. In order to make sure your project runs smoothly from beginning to end, you'll need to put together a solid strategy to achieve your goals. Today I'll take you through six easy steps that will allow you to set up an effective planning strategy.
Desk top view is a web design trend that relies heavily on the use of photography as a website background. Typically these are photos of a desk or table top and they look as if you were viewing them from a first-person perspective. Take a look at these great examples for inspiration.
As many a great graphic and web designer knows, human behavior is just as important to a new design as the required elements themselves. Knowing the normal patterns of the human brain can help your designs have more influence while conveying the right message to your clients’ target audience.
Good web design is so much more than simply making a website look good. You have to ensure it conforms to the standards put in place by Google. There are so many things you have to take into account with web design. Here are some free web design tools recommended by web design experts.
It’s easy for companies to rush websites. Why? Because crafting a searchable, readable, and enjoyable website takes time and money. Here are 13 common mistakes in Web design you have most likely already made.