We’ve all seen how the relentless march to mobile is changing the way we do business. People are using mobile devices to search for what they want, whether it’s information to win an argument or running shoes to train for a local marathon. They also probably found out about that marathon online and often used their phone to see where to run. After that, the miles they ran may have been boasted about on social media.
It’s painfully obvious to anyone who opens a web browser that the digital landscape is constantly changing at a fairly good pace, but once in a while we run across a development that seems to indicate a leap forward. I just ran across such a development.
This guidance for evaluating website themes divides various factors into three categories: mandatory, important, and optional. Mandatory factors include things like responsive design and developer reputation. Important factors include browser compatibility and certain blog elements. Optional...
Making sure that you portray the most accurate and professional image to potential customers while also making your website easy to navigate can be a challenge. However, popular web design trends are making this easier than ever before. This infographic from Bowen Media breaks down the top five web design trends for this year and why they are important to users.
There are way more than four important elements of a blog post, right? Of course there are. But I’m going to work under the assumption that you are already doing some of those. For instance, I hope it goes without saying that your blog consists of great, compelling content (at least “great and compelling” as far as your target audience is concerned).
With the advent of more and more software, split testing has become quite a hot topic. For the last few years, it seems almost every online marketing blog you read has at least a few sections dedicated to “split testing.” But, there’s a big problem these companies aren’t really telling you.
On the web, “above the fold” represented any content a reader wouldn’t have to scroll to reach. A 2006 study by Jakob Neilsen confirmed this theory brought over by the printed media world. His study found that 77% of visitors won’t scroll—they’ll just view the content above the fold before making a decision and moving elsewhere.