This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing . This webinar featured Eric T. Tung, Brand Ambassador for companies like Ford, Microsoft, Verizon and MasterCard, Kathleen Hessert, CEO of Sports Media Challenge and Eric Berkowitz, SVP of Global Services at Tracx . This webinar was sponsored by Tracx . We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program.
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? This webinar featured Mikael Lemberg, Director of Product Management at Falcon Social, Andrew Ashton, Digital Marketing Specialist, Pizza Hut and Greg Gerik, CEO at Gerik & Company. We discussed a ton of ideas on how to capture ROI or create impact using social media!
We were very pleased to host a custom webinar from Netbase last week displaying the thinking that SME Digital CEO, Nichole Kelly , has put toward why authenticity in social marketing works. This webinar focused on cases from Nike, Mercedes-Benz, Dyson and Dollar Shave Club.
On our recent webinar, “Breaking Social Out of Its Silo,” Danielle Gerson of Tracx , which sponsored the webinar, led us off with the all the advantages that companies accrue once a listening and engagement platform is accessed across functional areas – and not just in marketing and communications. Whether it’s the company command center, or a widely accessible platform for employee advocacy, digital transformation really points to -- and creates -- a corporate cultural transformation never before possible.
In the latest of Social Media Today's Best Thinker webinar series, Paul Dunay moderated a panel of experts looking at the topic of Leading Companies for Customer Service, On and Off Social . Here's a recap of the discussion.
Social Media Today brought its old friend, Frank Eliason , back to talk about how brands can engage authentically in the new world of social and digital communication. Known as “the most famous man in customer service,” Frank, as always, was controversial and passionate in his view of the need for truth, justice (for customers) and the (socially connected) way.
The latest Social Media Today webinar focused on the topic of " Social Data Made Simple: Getting Started with a Strategy". The panel featured Ira Haberman, Director of Storytelling at BrainRider , Ned Kumar, Digital Strategist for FedEx, and Sean Williams, Consumer Promotions Social Media at JetBlue Airlines.
In the latest of SMT's Best Thinker Webinar series, we looked at the topic of Connecting Your Enterprise: Collaboration at Scale . This webinar featured Nolan Carleton, Lead Consultant Program Execution at AT&T, DeShelia Spann, Digital Marketing Strategist at Eaton and Danielle Gerson, solutions engineer at Tracx.