You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook. Download now!

webinar

July 25, 2015
The latest Social Media Today webinar focused on the topic of " Social Data Made Simple: Getting Started with a Strategy". The panel featured Ira Haberman, Director of Storytelling at BrainRider , Ned Kumar, Digital Strategist for FedEx, and Sean Williams, Consumer Promotions Social Media at JetBlue Airlines.
June 02, 2015
In the latest of SMT's Best Thinker Webinar series, we looked at the topic of Connecting Your Enterprise: Collaboration at Scale . This webinar featured Nolan Carleton, Lead Consultant Program Execution at AT&T, DeShelia Spann, Digital Marketing Strategist at Eaton and Danielle Gerson, solutions engineer at Tracx.
Connecting Your Enterprise: Collaboration at Scale | Social Media Today
May 21, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Your Customer Experience Never Sleeps: Creating a 24/7 Partnership . This webinar was sponsored by LiveWorld and featured Chad Mitchell, Senior Director of Digital Communications at Walmart, Michael Rose, Senior Director of Global Corporate Communications at Polycom , and Bruce Dembecki, Vice President of Moderation Services at LiveWorld . We discussed best practices for acting and reacting in a way that enhances continuous customer engagement.
April 20, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Social Customer Service is the New Heart of Marketing. This webinar was sponsored by Lithium and featured panelists from Lithium, Forrester Research and AMC Theatres. We discussed why social media is becoming the primary channel for customer care.
March 13, 2015
This week, I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: The Social Sales Cycle: Real-Time Customer Engagement . This webinar was sponsored by Act-On Software and featured; Renee Ducre ( @rducre ) Global Marketing Director for IBM’s Social Business, Dan Gingiss ( @dgingiss ) Head of Digital Customer Experience at Discover Card and Joe Martin ( @joeDmarti ) Manager of the Digital Index at Adobe. We discussed how to understand the impact social media has on sales and the full sales cycle.
March 11, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Prioritizing the Customer Experience in Social Media . This webinar was sponsored by LiveWorld .
February 06, 2015
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, titled "Moving from Screen to Device and Back Again: The Omni-Channel Experience."
February 04, 2015
Our smartphones and tablets are data-generating machines. This data is telling our individual stories – where we’ve been, who we’ve connected with, what we bought, where we’ve eaten, and our upcoming vacation. As brands, don’t we want to capture this data, these stories, and personalize them, and make them better for our customers?
January 17, 2015
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of Real-Time Marketing Is So Last Year: Getting Ahead of Your Real-Time Data.
January 14, 2015
Real-time marketing is in flux as big data creates more opportunity and more danger. Drew Neisser offers a simply acronym to help marketers find RTM success in 2015.

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