This week, I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: The Social Sales Cycle: Real-Time Customer Engagement . This webinar was sponsored by Act-On Software and featured; Renee Ducre ( @rducre ) Global Marketing Director for IBM’s Social Business, Dan Gingiss ( @dgingiss ) Head of Digital Customer Experience at Discover Card and Joe Martin ( @joeDmarti ) Manager of the Digital Index at Adobe. We discussed how to understand the impact social media has on sales and the full sales cycle.
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Prioritizing the Customer Experience in Social Media . This webinar was sponsored by LiveWorld .
Our smartphones and tablets are data-generating machines. This data is telling our individual stories – where we’ve been, who we’ve connected with, what we bought, where we’ve eaten, and our upcoming vacation. As brands, don’t we want to capture this data, these stories, and personalize them, and make them better for our customers?
The first brands that come to mind these days when many of us think of real-time marketing are FIFA World Cup-related and the Oreo Super Bowl tweet. But those are big real-time marketing shoes to fill, especially when the national and global events that inspired them don’t happen every day. However, we don’t have to walk in their big shoes to leverage opportunities at just the right time, with just the right message, and befitting our customers’ personal values.