Recent Posts

Marketing Automation: Keeping Up with the Digital Transformation of Marketing

PaulDunay
Welcome to another Social Media Today webinar as part of the Best Thinker webinar series, this time on the topic of Marketing Automation: Keeping Up with the Digital Transformation of Marketing.
Marketing Automation: Keeping Up with the Digital Transformation of Marketing

The Mobile Enterprise: Engaging Where Your Customers Are

PaulDunay
Welcome to another Social Media Today webinar as part of the Best Thinker webinar series, this time on the topic of The Mobile Enterprise: Engaging Where Your Customers Are.
The Mobile Enterprise: Engaging Where Your Customers Are

6 Steps to Filling Big Brands' Real-Time Marketing Shoes



shaybmoser
The first brands that come to mind these days when many of us think of real-time marketing are FIFA World Cup-related and the Oreo Super Bowl tweet. But those are big real-time marketing shoes to fill, especially when the national and global events that inspired them don’t happen every day. However, we don’t have to walk in their big shoes to leverage opportunities at just the right time, with just the right message, and befitting our customers’ personal values.
6 Steps to Filling Big Brands' Real-Time Marketing Shoes



Opposites Don't Attract, They Cooperate: Regulation and Enterprise Social Media

Kelsey Arnold
We invited Joanna Belbey of Actiance, Inc., Tom Chernaik of Command Post, and DeShelia Spann, Digital Marketing Manager at Eaton, to steer us in our exclusive, live webinar: Charting the Course for Enterprise Social Media in a Regulated Industry, on
 Tuesday, June 24, at 12 p.m. EST / 9 a.m. PST.
Opposites Don't Attract, They Cooperate: Regulation and Enterprise Social Media

How Far in Advance Should I Promote Our Webinar?

HJSewell
We recommend sending Webinar invitations a minimum of seven days prior to the event, and preferably two weeks if possible. You might consider a two-part email strategy, sending the primary email invitation two weeks in advance, followed by a reminder email a week later.
How Far in Advance Should I Promote Our Webinar?

Return on Influence: 5 Questions with Mark Schaefer

mlewis1
In anticipation of our "Return on Influence" webinar next week, we sat down with Mark for some Q and A.
Return on Influence: 5 Questions with Mark Schaefer

The Shopper Economy: 5 Questions with Liz Crawford

mlewis1
Liz Crawford provides an analysis of this new model in The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency. With 20 years of experience as a brand manager and consultant focused on strategic innovation, Liz is uniquely qualified to identify this new shopper behavior-driven economic phenomenon. In anticipation of our Shopper Economy webinar next week, we sat down with Liz for some Q and A.
The Shopper Economy: 5 Questions with Liz Crawford

Super Bowl XLVI Goes Social: Amplifying the Game Experience Online [INFOGRAPHIC]

mlewis1
The Super Bowl XLVI was a social media success thanks to the Indianapolis Super Bowl XLVI Host Committee and team at Raidious, who created and managed the first ever Super Bowl Social Media Command Center. Using the Awareness Social Marketing Hub, the were able to capture a tremendous amount of data and here is just a taste of what they will do with it.
Super Bowl XLVI Goes Social: Amplifying the Game Experience Online [INFOGRAPHIC]

Do Companies Need Social Media?

Richard Murphy
The short answer is yes. So how should businesses balance security and transparency when engaging with the social web?

For the First time in History….

Robin Carey
Social Media Today is opening its webinar series to sponsors! Yes, the award-winning company that understands, brings together and leads with the smartest people on issues of social business, that brought you the fantastic webinar series of 2010, will be creating online, real-time conversations about the best ways to use social media to achieve measurable goals.
For the First time in History….