We were very pleased to host a custom webinar from Netbase last week displaying the thinking that SME Digital CEO, Nichole Kelly , has put toward why authenticity in social marketing works. This webinar focused on cases from Nike, Mercedes-Benz, Dyson and Dollar Shave Club.
On our recent webinar, “Breaking Social Out of Its Silo,” Danielle Gerson of Tracx , which sponsored the webinar, led us off with the all the advantages that companies accrue once a listening and engagement platform is accessed across functional areas – and not just in marketing and communications. Whether it’s the company command center, or a widely accessible platform for employee advocacy, digital transformation really points to -- and creates -- a corporate cultural transformation never before possible.
In the latest of Social Media Today's Best Thinker webinar series, Paul Dunay moderated a panel of experts looking at the topic of Leading Companies for Customer Service, On and Off Social . Here's a recap of the discussion.
Social Media Today brought its old friend, Frank Eliason , back to talk about how brands can engage authentically in the new world of social and digital communication. Known as “the most famous man in customer service,” Frank, as always, was controversial and passionate in his view of the need for truth, justice (for customers) and the (socially connected) way.
The latest Social Media Today webinar focused on the topic of " Social Data Made Simple: Getting Started with a Strategy". The panel featured Ira Haberman, Director of Storytelling at BrainRider , Ned Kumar, Digital Strategist for FedEx, and Sean Williams, Consumer Promotions Social Media at JetBlue Airlines.
In the latest of SMT's Best Thinker Webinar series, we looked at the topic of Connecting Your Enterprise: Collaboration at Scale . This webinar featured Nolan Carleton, Lead Consultant Program Execution at AT&T, DeShelia Spann, Digital Marketing Strategist at Eaton and Danielle Gerson, solutions engineer at Tracx.
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Your Customer Experience Never Sleeps: Creating a 24/7 Partnership . This webinar was sponsored by LiveWorld and featured Chad Mitchell, Senior Director of Digital Communications at Walmart, Michael Rose, Senior Director of Global Corporate Communications at Polycom , and Bruce Dembecki, Vice President of Moderation Services at LiveWorld . We discussed best practices for acting and reacting in a way that enhances continuous customer engagement.
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Social Customer Service is the New Heart of Marketing. This webinar was sponsored by Lithium and featured panelists from Lithium, Forrester Research and AMC Theatres. We discussed why social media is becoming the primary channel for customer care.
This week, I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: The Social Sales Cycle: Real-Time Customer Engagement . This webinar was sponsored by Act-On Software and featured; Renee Ducre ( @rducre ) Global Marketing Director for IBM’s Social Business, Dan Gingiss ( @dgingiss ) Head of Digital Customer Experience at Discover Card and Joe Martin ( @joeDmarti ) Manager of the Digital Index at Adobe. We discussed how to understand the impact social media has on sales and the full sales cycle.