Recent Posts

Real-Time Marketing Is So Last Year: Getting Ahead of Your Real-Time Data

PaulDunay
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of Real-Time Marketing Is So Last Year: Getting Ahead of Your Real-Time Data.
Real-Time Marketing Is So Last Year: Getting Ahead of Your Real-Time Data

Finding RTM Success in 2015

dneisser
Real-time marketing is in flux as big data creates more opportunity and more danger. Drew Neisser offers a simply acronym to help marketers find RTM success in 2015.
Finding RTM Success in 2015

Behavioral Targeting: An Invasion of Privacy or the Next Best Marketing Tactic?

PaulDunay
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of Behavioral Targeting: An Invasion of Privacy or the Next Best Marketing Tactic?
Behavioral Targeting: An Invasion of Privacy or the Next Best Marketing Tactic?

Marketing Automation: Keeping Up with the Digital Transformation of Marketing

PaulDunay
Welcome to another Social Media Today webinar as part of the Best Thinker webinar series, this time on the topic of Marketing Automation: Keeping Up with the Digital Transformation of Marketing.
Marketing Automation: Keeping Up with the Digital Transformation of Marketing

The Mobile Enterprise: Engaging Where Your Customers Are

PaulDunay
Welcome to another Social Media Today webinar as part of the Best Thinker webinar series, this time on the topic of The Mobile Enterprise: Engaging Where Your Customers Are.
The Mobile Enterprise: Engaging Where Your Customers Are

6 Steps to Filling Big Brands' Real-Time Marketing Shoes



shaybmoser
The first brands that come to mind these days when many of us think of real-time marketing are FIFA World Cup-related and the Oreo Super Bowl tweet. But those are big real-time marketing shoes to fill, especially when the national and global events that inspired them don’t happen every day. However, we don’t have to walk in their big shoes to leverage opportunities at just the right time, with just the right message, and befitting our customers’ personal values.
6 Steps to Filling Big Brands' Real-Time Marketing Shoes



Opposites Don't Attract, They Cooperate: Regulation and Enterprise Social Media

Kelsey Arnold
We invited Joanna Belbey of Actiance, Inc., Tom Chernaik of Command Post, and DeShelia Spann, Digital Marketing Manager at Eaton, to steer us in our exclusive, live webinar: Charting the Course for Enterprise Social Media in a Regulated Industry, on
 Tuesday, June 24, at 12 p.m. EST / 9 a.m. PST.
Opposites Don't Attract, They Cooperate: Regulation and Enterprise Social Media

How Far in Advance Should I Promote Our Webinar?

HJSewell
We recommend sending Webinar invitations a minimum of seven days prior to the event, and preferably two weeks if possible. You might consider a two-part email strategy, sending the primary email invitation two weeks in advance, followed by a reminder email a week later.
How Far in Advance Should I Promote Our Webinar?

Return on Influence: 5 Questions with Mark Schaefer

mlewis1
In anticipation of our "Return on Influence" webinar next week, we sat down with Mark for some Q and A.
Return on Influence: 5 Questions with Mark Schaefer

The Shopper Economy: 5 Questions with Liz Crawford

mlewis1
Liz Crawford provides an analysis of this new model in The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency. With 20 years of experience as a brand manager and consultant focused on strategic innovation, Liz is uniquely qualified to identify this new shopper behavior-driven economic phenomenon. In anticipation of our Shopper Economy webinar next week, we sat down with Liz for some Q and A.
The Shopper Economy: 5 Questions with Liz Crawford