We know from research that nearly everyone considering doing business with you will first look at your website. And nothing deters a prospect faster than a website that looks outdated. Thankfully, even small tweaks to your design can help you to keep pace with design trends can make a big difference. Let’s take a look at the latest trends.
In case you missed it, a man named Sanmay Ved recently bought and owned the web domain "Google.com" ... for about a minute. According to Biz Carson in Business Insider, Ved was up late one night trawling Google Domains, Google's website-buying program, when he noticed that Google.com was available for him to purchase. And for twelve bucks, he did.
An internet-enabled device, a smart phone, is a ubiquitous influence, driving an " always on, always connected " behavior. As mobile search has surpassed desktop search (among other trends), this connectedness is changing how businesses and websites must structure their online presence strategies...
WebsiteToolTester.com , which provides a service that helps people understand and evaluate the available options for website creation, has put together an infographic which provides a nice visual summary of the various tools and platforms that can be used to build websites, online stores, and even mobile apps.
To encourage your firm's website visitors to deepen their engagement with you and move through the buying journey, you need a variety of calls-to-action ( CTAs ) throughout your site. Each offer should cater to prospects at different stages of the sales cycle, serving as guideposts along the conversion path.
55 percent of readers stay on a web page for less than 15 seconds. That's not a lot of time to grab their attention. But it's critical you do. Your B2B website is a key component of how you sell your services to clients. It's often the first stop potential buyers make when evaluating your firm. Attracting a potential new client is hard work no matter what, so the last thing you want is to have your website turn those prospects away.
If your business website could talk, what would it say to your visitors? But wait, your website does talk! And what it tells your prospects may make or break your online marketing efforts. Does it communicate what you intend and does it do so effectively? If not, what can you do to correct this? We’ve established time and again that content is the most important component of your online marketing strategy.
Responsive web design has been discussed for the last several years. And, there's a perfectly good explanation why. Responsive web design can be viewed as the welcome mat for a website, which has to satisfy visitors who are viewing the site on multiple devices.