Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
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People shopping for their first web host are undoubtedly assaulted with flashy offers and inexplicable features from a barrage of providers – sorting through all of the options and terms can be overwhelming, nevermind frustrating. Before making any decisions, learn the truth about these five popular hosting myths.
Good websites are not free or easy. Like all marketing, they have an associated cost and/or time commitment that can range widely from site to site. Hire a designer or a developer to build it for you, and the variations in price get wider. Especially for new, small businesses with limited resources, a website seems like a scary admission.
No organization should undertake a rebranding effort without being fully prepared to commit to the process, particularly when it comes to all the digital Is and Ts that need to be dotted and crossed. Physical rebranding creates its own share of complexities, of course, but there’s a finiteness to physical property that digital property doesn’t seem to have.
That thing you’re calling “thought leadership” shows very little thought or leadership. Sticking a camera in the face of your expert so he or she can share his vast wisdom for three minutes, and then sticking that wisdom on your Web site may win points internally, but it does very little for the rest of us.
When you built your web site, if you took the time to do it carefully, you probably came up with at least a basic outline of the content. Now that you're working with your site, however, you've discovered some information you missed. Here are some common site additions and where my clients are finding the best places to fit them into the overall puzzle.
Undergoing a website redesign can be a big commitment; however, having an updated website is essential for enabling you to remain competitive in any industry. If you haven't updated your website in the past few years, you may actually be hindering your business and your online presence with an outdated site. Here are four telltale signs that you need a redesign.
Did you know that bots account for up to 61.5% of traffic, according to this study? This bot traffic occurs for a variety of reasons. For example, Google uses bots to spider the internet. There are also spambots, who act maliciously to add advertising links. Regardless, accounting for fake traffic and avoiding spam should be on every inbound marketer’s radar.
According to a Search Engine Watch study, 84% of people will wind up clicking on the first five links - meaning that you are pretty much dead in the water if your formula for site traffic depends on being in the top 5 of any competitive keyword search. Does this mean the end of the corporate website is near?
It’s easy for companies to rush websites. Why? Because crafting a searchable, readable, and enjoyable website takes time and money. Here are 13 common mistakes in Web design you have most likely already made.
A well structured and delivered content marketing program can serve to educate, entertain, or provide the opportunity to engage with your target customers and prospects. The result can increase site traffic too. But a content marketing strategy that’s focused exclusively on an increase in site traffic could be a good indicator of shameless self-promotion.