Website performance is often confused with how a website looks. Although user experience and responsive design are important the key objective of a website is overlooked. Not too long ago, developing websites and making them 'live' on the world wide web was a capability that was available only to web programmers. Today, with the phenomenal Content Management Systems, (joomla, drupla) and more specifically the 'programming-challenged' CMS (gotta love Wordpress) availability, many business professionals mistake the ease of making a website live, with it's effectiveness.
You just can’t think of marketing your business without social media these days. And your business should have a proper social media presence as well. So, you should also redirect the visitors to your website to the social media platforms. This is likely to help drive conversation, which will come in handy for your business. For this, you will need to add social media buttons to your business website.
Writing delicious, engaging copy is no easy feat, particularly for small business owners. But if you’re about to design a new website or think your current content needs refreshing, stop. Think. And think again.
Looking for information on how to create a website? Then, you have come to the right place. As the owner of a small business , you need to ensure that your enterprise has an effective and distinctive presence on the internet. The only way to do this would be to create the right type of website.
In the good old days a website was not a ‘must have’ for business. The print yellow pages and traditional advertising was where it was at! People rarely went online to find out about your business, products and services and those of your competitors – because most businesses weren’t online. (Some still aren’t!)
Maximizing your professional services firm’s web presence is heavily emphasized today that everyone tries to leverage this medium in one form or another. However, it can be hard to always hit the mark for your business with all the different platforms available. Here are a few reminders of what you can do and not do to ensure the success of your online efforts.
The introduction of smartphones and other smart devices have shifted the internet usage from the desktop PCs to the hand-held devices. It is predicted by experts that the year 2015 will witness internet usage on smart devices to match the usage on the desktops. It means all the businesses should ensure that their company websites are compatible with these smart devices.
How can you translate this friendly and inviting attitude from the store front onto your e-commerce site? There’s a few things you can do to give your customers what they really want while making them feel welcomed and like they’re getting the same level of customer service as they do at the mall. Making your e-commerce site a warm and inviting haven online will not only increase your consumer’s engagement on your site, but definitely increase your conversions too.
The reason we post to Facebook, Tweet daily, and update our LinkedIn pages, etc. is to drive people back to our websites. But some businesses may have been drawn to Facebook because they've considered it a free tool, despite the fact that no real marketing channel is in fact free. Read what you should be doing instead to reclaim your marketing power.