Recent Posts

How to Make Your eCommerce Site More Inviting

Roberton86
How can you translate this friendly and inviting attitude from the store front onto your e-commerce site? There’s a few things you can do to give your customers what they really want while making them feel welcomed and like they’re getting the same level of customer service as they do at the mall. Making your e-commerce site a warm and inviting haven online will not only increase your consumer’s engagement on your site, but definitely increase your conversions too.
How to Make Your eCommerce Site More Inviting

Forget Facebook and Learn How to Win Back Your Audience

ana mariaraynes
The reason we post to Facebook, Tweet daily, and update our LinkedIn pages, etc. is to drive people back to our websites. But some businesses may have been drawn to Facebook because they've considered it a free tool, despite the fact that no real marketing channel is in fact free. Read what you should be doing instead to reclaim your marketing power.
Forget Facebook and Learn How to Win Back Your Audience

How to Fix a Poor Website Information Architecture

emarketing .
It’s a critical component of nearly every website ever built. It directly affects the user experience. And most people don’t think about it–until it doesn’t work.
How to Fix a Poor Website Information Architecture

Don't Buy Hosting Before Debunking These 5 Hosting Myths

Jerry Low
People shopping for their first web host are undoubtedly assaulted with flashy offers and inexplicable features from a barrage of providers – sorting through all of the options and terms can be overwhelming, nevermind frustrating. Before making any decisions, learn the truth about these five popular hosting myths.
Don't Buy Hosting Before Debunking These 5 Hosting Myths

Think You Don't Need a Great Website? Wrong!

jebraweb
Good websites are not free or easy. Like all marketing, they have an associated cost and/or time commitment that can range widely from site to site. Hire a designer or a developer to build it for you, and the variations in price get wider. Especially for new, small businesses with limited resources, a website seems like a scary admission.
Think You Don't Need a Great Website? Wrong!

Digital Rebranding: Logistical and Human Factors

Courtney Hunt
No organization should undertake a rebranding effort without being fully prepared to commit to the process, particularly when it comes to all the digital Is and Ts that need to be dotted and crossed. Physical rebranding creates its own share of complexities, of course, but there’s a finiteness to physical property that digital property doesn’t seem to have.
Digital Rebranding: Logistical and Human Factors

Thought Leadership Requires A Little Thought

Jeff Pundyk
That thing you’re calling “thought leadership” shows very little thought or leadership. Sticking a camera in the face of your expert so he or she can share his vast wisdom for three minutes, and then sticking that wisdom on your Web site may win points internally, but it does very little for the rest of us.
Thought Leadership Requires A Little Thought

Location, Location, Location: Where to Put New Content in an Existing Web Site

jebraweb
When you built your web site, if you took the time to do it carefully, you probably came up with at least a basic outline of the content. Now that you're working with your site, however, you've discovered some information you missed. Here are some common site additions and where my clients are finding the best places to fit them into the overall puzzle.
Location, Location, Location: Where to Put New Content in an Existing Web Site

4 Telltale Signs That You Need a Website Redesign

Jacey Gulden
Undergoing a website redesign can be a big commitment; however, having an updated website is essential for enabling you to remain competitive in any industry. If you haven't updated your website in the past few years, you may actually be hindering your business and your online presence with an outdated site. Here are four telltale signs that you need a redesign.
4 Telltale Signs That You Need a Website Redesign

How to Reduce Spam on Your Inbound Marketing Website

Samantha Schultz
Did you know that bots account for up to 61.5% of traffic, according to this study? This bot traffic occurs for a variety of reasons. For example, Google uses bots to spider the internet. There are also spambots, who act maliciously to add advertising links. Regardless, accounting for fake traffic and avoiding spam should be on every inbound marketer’s radar.
How to Reduce Spam on Your Inbound Marketing Website