Join this free webinar to learn how leading brands are adapting to meet the needs of their customers in social media. The panel includes Dan Gingiss of Discover and Kristina Libby of Microsoft. Register here!
WebsiteToolTester.com , which provides a service that helps people understand and evaluate the available options for website creation, has put together an infographic which provides a nice visual summary of the various tools and platforms that can be used to build websites, online stores, and even mobile apps.
In today’s busy world, when it comes to internet marketing, the best practice is to keep it simple. Web sites have 3 seconds to catch and keep a visitor. If those 3 seconds are lost because the lack of simplicity confuses, disorients, or overwhelms a visitor, he or she will go elsewhere.
Some developers will try and get by with redirecting ANY traffic from your old site just to your new site’s homepage. This is not a good solution. You want a redirect strategy in place that redirects visitors to the same page but in it’s new location.
Most websites are built in a fairly linear way, welcoming visitors in through the front door (your homepage or splash page), heading to a series of interior pages, and then moving them slowly to the contact page or contact methods. The user's experience is geared towards this path, and, in some cases, assumes that path in order to get the full effect of the company's brand/branding experience.
Do you have a website? Do you think it “works”? And what does “work” look like for your business? Enquiries, sales, awareness? Whatever your objective, your website is the 24 hour shop front for your business. And the beauty of that is; it’s always open.
Learn a few tips on how to make readers happy by optimizing your website for readability and likability. From SEO rankings to quality links, make your website easy to find and somewhere readers want to go by following a few tips.
When I first started to describe Game Thinking, I talked about gameful design or game-inspired design. Part of me was always split about what I really meant. These ideas were based on user interface more than anything.
In every web development project, at some point, the designer and the developer disappear into their offices for a period of time and come out with some finished work. During that time, they are creating universes for their client, building web pages out of lines of code and pixels, tailoring everything to the needs of the organization that site will represent.
Remember, your website’s number one goal is to take your customer fluidly from browsing to purchasing without getting lost in the design. If you’re not reaching your desired sales goal, despite your awesome marketing efforts, it might have something to do with your website’s design.