Some developers will try and get by with redirecting ANY traffic from your old site just to your new site’s homepage. This is not a good solution. You want a redirect strategy in place that redirects visitors to the same page but in it’s new location.
Most websites are built in a fairly linear way, welcoming visitors in through the front door (your homepage or splash page), heading to a series of interior pages, and then moving them slowly to the contact page or contact methods. The user's experience is geared towards this path, and, in some cases, assumes that path in order to get the full effect of the company's brand/branding experience.
Do you have a website? Do you think it “works”? And what does “work” look like for your business? Enquiries, sales, awareness? Whatever your objective, your website is the 24 hour shop front for your business. And the beauty of that is; it’s always open.
Learn a few tips on how to make readers happy by optimizing your website for readability and likability. From SEO rankings to quality links, make your website easy to find and somewhere readers want to go by following a few tips.
When I first started to describe Game Thinking, I talked about gameful design or game-inspired design. Part of me was always split about what I really meant. These ideas were based on user interface more than anything.
In every web development project, at some point, the designer and the developer disappear into their offices for a period of time and come out with some finished work. During that time, they are creating universes for their client, building web pages out of lines of code and pixels, tailoring everything to the needs of the organization that site will represent.
Remember, your website’s number one goal is to take your customer fluidly from browsing to purchasing without getting lost in the design. If you’re not reaching your desired sales goal, despite your awesome marketing efforts, it might have something to do with your website’s design.
Good websites are not free or easy. Like all marketing, they have an associated cost and/or time commitment that can range widely from site to site. Hire a designer or a developer to build it for you, and the variations in price get wider. Especially for new, small businesses with limited resources, a website seems like a scary admission.
You might have heard about responsive website design, but not have known much about it or why it’s so popular. Responsive websites use the latest in HTML and CSS coding to create smooth, user-friendly web design. Your designer will then be able to create apps that can be used on any mobile device.