Learn a few tips on how to make readers happy by optimizing your website for readability and likability. From SEO rankings to quality links, make your website easy to find and somewhere readers want to go by following a few tips.
When I first started to describe Game Thinking, I talked about gameful design or game-inspired design. Part of me was always split about what I really meant. These ideas were based on user interface more than anything.
In every web development project, at some point, the designer and the developer disappear into their offices for a period of time and come out with some finished work. During that time, they are creating universes for their client, building web pages out of lines of code and pixels, tailoring everything to the needs of the organization that site will represent.
Remember, your website’s number one goal is to take your customer fluidly from browsing to purchasing without getting lost in the design. If you’re not reaching your desired sales goal, despite your awesome marketing efforts, it might have something to do with your website’s design.
Good websites are not free or easy. Like all marketing, they have an associated cost and/or time commitment that can range widely from site to site. Hire a designer or a developer to build it for you, and the variations in price get wider. Especially for new, small businesses with limited resources, a website seems like a scary admission.
You might have heard about responsive website design, but not have known much about it or why it’s so popular. Responsive websites use the latest in HTML and CSS coding to create smooth, user-friendly web design. Your designer will then be able to create apps that can be used on any mobile device.
Whether you are building your first social media community online or if you are interested in researching the most successful networks today, understanding the importance of user experience design is necessary for any type of success with an online brand or image.
Chances are you know what your website’s rate is, but many site owners just don’t know how important this number really is. So what is a bounce rate anyway and why should you be watching it? Your bounce rate is the number of visitors who land on one of your web pages and then immediately click back or leave in some way.
Your website needs to work. That’s obvious. But what does “working” really mean? Well, probably just as obviously, that will depend on what your website does and how it fits into your overall marketing. Here are a few thoughts on what you should be paying attention to as you plan and build – or rebuild – your website to be sure it “works” as a marketing tool.