news

New Research on the impact of Word of Mouth and Observational Learning on buying decisions

By Francois Gossieaux • Posted: March 22, 2011

news

Loyalty Programs are Passé, how about Customer Advocacy Program?

Posted: Nov. 22, 2010

news

State of WOMM: Word of Mouth Trumps Traditional Marketing [SLIDESHARE]

By Jessica Murray • Posted: April 17, 2014

news

Why Comparing Social Media to Advertising is a Mistake

By John Bell • Posted: Feb. 9, 2008

news

The 3 Philosophies of Word of Mouth Marketing

By Rohit Bhargava • Posted: May 13, 2008

news

Guest Post: Is Word of Mouth a Discipline or Just a Channel?

By Rohit Bhargava • Posted: Nov. 26, 2007

news

Are CMO's Tracking Social Media and WOM?

By Jacob Morgan • Posted: Jan. 26, 2009

news

Agency of the Future: Part 2 WOM

By John Bell • Posted: July 25, 2007

news

WOM: What will $3.7 billion do to WOMMA?

By John Bell • Posted: Nov. 17, 2007

news

Recommendations - where do they come from?

By Jonny Bentwood • Posted: Jan. 24, 2008

news

Who Owns Word of Mouth: The Athens Sessions

By John Bell • Posted: Oct. 14, 2007

news

NorCal BMA - Satmetrix breakfast

By Barbara French • Posted: Jan. 6, 2009

news

Are Social Media-based Programs Scalable?

By John Bell • Posted: May 27, 2008

news

Social Media ROI: It's Gray Matter

By Rachel Strella • Posted: March 6, 2012

news

Common Sense Social CRM: How Social Metrics Affect the Bottom Line

By Vanessa DiMauro • Posted: Oct. 18, 2010

news

Social Media - No Country for Old "Brands"

By Scott Bauman • Posted: Jan. 23, 2008

news

Non-invasive Social Media Strategies

By John Bell • Posted: Jan. 17, 2008

news

The Next Evolution of Social Media Measurement

By John Bell • Posted: Jan. 29, 2008

news

Social CRM and Customer Advocacy Programs: Case Study

By Harish Kotadia • Posted: Nov. 26, 2010

news

Verizon Goes Experiential to Spark WOM

By Augie Ray • Posted: July 17, 2008