Kate Krumsieg joined the HSN social team in September 2013. As Senior Manager of Social Media Marketing at HSN she leads social strategy across all platforms and integration of social media content into the business’ digital and on-air properties.
Daniella Nabuco is the Senior Manager of Social and Digital Marketing at Materne North America, GoGo squeeZ . She oversees digital strategy, content creation, and social media community management for the popular healthy kids snack brand with a focus on engaging consumers in the social and digital realms.
Laura Powers is the Director of Global Social Media Marketing at Cisco. With 25 years of experience, Laura’s career spans many facets of marketing, PR, and communications. In her current role, Laura has responsibility for executing the social media strategy across Cisco including company-wide social policies & digital training programs, social campaigns, listening, social selling, and online communities.
Carla Zanoni is responsible for for exploring and developing state-of-the-art news delivery and storytelling, including new social media platforms and texting platforms for The Wall Street Journal. She also serves as Audience Development Director, overseeing both the social media team and newsroom analytics team. Before coming to the Journal, Zanoni led national digital and social strategy at New York and Chicago-based DNAinfo.com and worked as a metro reporter for more than a decade in New York City, writing for numerous city-wide publications, including The New York Times.
Melissa da Silva is the President of Contiki Vacations, a travel company dedicated to empowering young Americans, aged 18-35, to explore the world. With over 20 years’ experience in the travel industry – and spending her entire career dedicated to youth travel, she believes that travel has a tremendously positive impact on people and is especially influential on those traveling in their formative years.
Marie Bonaccorse is an experienced and seasoned Social Media Manager. She spent four years as the social media & community manager for some of Procter & Gamble’s largest and most iconic brands. She brought life, laughter and fun into Bounty, Charmin , Gillette and Puff’s social media before deciding to leave and start her own consulting business, The Sassy Tweetress . Her “keep it real” attitude has helped bring about accolades from numerous trade and media publications.
Lyndsay Signor is the director of Social Media Marketing at NBC Sports and the Olympics. She has been in this role since January, 2013 and is responsible for overseeing social media strategy and social media initiatives and operations for content surrounding the sports that air on NBC and the NBC Sports Network. In 2014-2015, she lead the social media strategy and execution behind two of the year’s largest sporting events: 2014 Sochi Olympics and Super Bowl XLIX .
Kristal Bergfield is a leader and trusted advisor who just gets it done. Her career spans marketing, business development, and operations for the earliest stage startups to some of the world’s most valuable brands. Most recently, she was VP of Business Operations at Ordrx , overseeing the product roadmap, client service operation, and marketing communications.
Elly Deutch recently started a new role as the Global Social Engagement Campaign and Advocacy Manager at McDonald's. She was formerly the Associate Director of Digital and Social Media at Garrett Popcorn Shops, where she helped build and manage their social media, web, email, and eCommerce strategies. Elly has been working in the digital space for the last 7 years and has created, executed, and managed social media communities for over 350 companies, athletes, celebrities, organizations, and brands.