Join this webinar to learn how leading brands are adapting to meet the needs of their customers in social media. Panelists include Dan Gingiss of Discover and Kristina Libby of Microsoft. Register here!
Kristal Bergfield is a leader and trusted advisor who just gets it done. Her career spans marketing, business development, and operations for the earliest stage startups to some of the world’s most valuable brands. Most recently, she was VP of Business Operations at Ordrx , overseeing the product roadmap, client service operation, and marketing communications.
Elly Deutch recently started a new role as the Global Social Engagement Campaign and Advocacy Manager at McDonald's. She was formerly the Associate Director of Digital and Social Media at Garrett Popcorn Shops, where she helped build and manage their social media, web, email, and eCommerce strategies. Elly has been working in the digital space for the last 7 years and has created, executed, and managed social media communities for over 350 companies, athletes, celebrities, organizations, and brands.
Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (September 2014, Wiley) and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks , Webinars (and More) That Engage Customers and Ignite Your Business (2011, Wiley). She is the Chief Content Officer of MarketingProfs ; a columnist for Entrepreneur magazine; a LinkedIn Influencer; a keynote speaker, mom, and writer.
Even though women are more apt to share and engage with brands in social media, female thought leaders don't receive the recognition they deserve. Look at conference speakers and you'll find lots of male leaders. But WHERE are the social ladies? In this podcast, I take a look at female leaders and how they use social media personally and professionally. I've been hosting the podcast for over a year and so far we've had some great guests from IBM, CitiBank, Whole Foods, Patron Spirits, Hilton Worldwide and Whirlpool, among others. Here on Social Media Today we'll be sharing episodes from Season 2 of All the Social Ladies, beginning with our episode with Kate Dickman of Office Depot:
When Elizabeth MacBride rejoined her newspaper as the managing editor, two months after the birth of her daughter, she found it increasingly difficult to balance the grueling working hours and motherhood. Six months down the road, she quit her job and started freelancing, which soon morphed into her own venture. MacBride is one of the thousands of women all across the world jumping ship to escape from the corporate world.
In a frank, wide ranging discussion Robin Carey, CEO of Social Media Today and Kara Wood, CEO of Succinct Social Media cover some of the most pressing issues CEOs face in the age of social media. The insights are as surprising as they are applicable to anyone trying to run a company today.
Women launch businesses at 1.5 times the national rate, according to data gathered in the 2010 census. That’s an incredible number, but it’s accompanied by some less thrilling news: the same data shows that companies founded by women are less likely to break $1 million in revenues.
The dirty little secret at the top of the world’s two most popular social networking companies that have made (Facebook) or are about to make (Twitter) the shift from privately-owned to publicly-traded businesses is that senior management is mired in a 1950s mindset that a women’s place is in the home.
So, we need to have a little chat. The chat isn’t a new one. In fact, it’s not a new one in the movement for women’s equality in the past 60 years. But there continues to be a double standard about women in the workplace so we have to continue to have the chat.
Jane Cunningham and Philippa Roberts founded Pretty Little Head in 2007. Their second book, "The Daring Book for Boys in Business," has just been published, and is aimed at companies that struggle to engage with female customers.