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Word-of-Mouth

August 20, 2014
Handling customer complaints, for most of us, is a scary prospect. And yet it provides an opportunity to build customer loyalty through how we and our team handle the complaint. In fact, stronger relationships may result, for both our staff and our business, from handling these challenging situations in a gracious and customer-oriented way.
August 01, 2014
In business (and personally), we often make an unconscious split-second decision/judgment when we speak to someone in person, over the phone or in an email. That decision and how we behave in any situation can have a profound impact for good or bad on our business. This isn't just about customers; it's about everyone who has any kind of an encounter with our business or our staff.
April 30, 2012
Social media give small businesses an inexpensive way to reach and expand niche markets. Learn some of the tricks.
March 07, 2012
[increase] That’s what it’s all about isn’t it? To get people to talk about and recommend you to others? So how are you doing? All this work you’ve been doing with social media and building community, is it working?
February 07, 2012
And, just because two guys kicking one another or cute puppies might work this week doesn’t mean they won’t be overshadowed the following week by a celebrity crying over a sloth.
March 24, 2011
A Facebook online search based on your network's preferences might make you feel better in the short run, but it could limit your perceived choices significantly.
March 13, 2008
The reaction to my post yesterday about Can Journalists Write Great Marketing Content has been interesting. It is by no means my most widely read post (my snippet on Mike Magee's last hurrah for PR gets that honour - though that one clearly benefited from a Stumbleupon recommendation). It has...
January 11, 2008
" Ogilvy PR and its 360 Degree Digital Influence group led by Bell, is a leader in the social media and comprehensive digital marketing arena and helps clients navigate an increasingly complex and rapidly changing digital environment ." Hmmm. Sounds like a typical press release . Hey, it is! When I...
April 07, 2007
Let's call this Measurement Month. For the first time, I feel there are some promising threads out there that will offer an initial idea about measuring word of mouth-based marketing efforts. Now Compete.com is talking about an "Attention" measure . In their own description: "Attention fuses...