Recent Posts

The Opportunity in a Customer Complaint

SueCockburn
Handling customer complaints, for most of us, is a scary prospect. And yet it provides an opportunity to build customer loyalty through how we and our team handle the complaint. In fact, stronger relationships may result, for both our staff and our business, from handling these challenging situations in a gracious and customer-oriented way.
The Opportunity in a Customer Complaint

Word-of-Mouth: It's About More Than Your Customers

SueCockburn
In business (and personally), we often make an unconscious split-second decision/judgment when we speak to someone in person, over the phone or in an email. That decision and how we behave in any situation can have a profound impact for good or bad on our business. This isn't just about customers; it's about everyone who has any kind of an encounter with our business or our staff.
Word-of-Mouth: It's About More Than Your Customers

Social Media Give You a Megaphone for Word-of-Mouth Marketing

Geri Stengel
Social media give small businesses an inexpensive way to reach and expand niche markets. Learn some of the tricks.
Social Media Give You a Megaphone for Word-of-Mouth Marketing

How To Gauge If Your Social Marketing Is Creating More Promoters or Detractors

DavidJohnson4
[increase] That’s what it’s all about isn’t it? To get people to talk about and recommend you to others? So how are you doing? All this work you’ve been doing with social media and building community, is it working?
How To Gauge If Your Social Marketing Is Creating More Promoters or Detractors

How to Make Your Content Go Viral

ginidietrich
And, just because two guys kicking one another or cute puppies might work this week doesn’t mean they won’t be overshadowed the following week by a celebrity crying over a sloth.
How to Make Your Content Go Viral

Facebook Patents a Search Protocol Based on Your Friends' Preferences

e-marketing for sensible folk
A Facebook online search based on your network's preferences might make you feel better in the short run, but it could limit your perceived choices significantly.

Buzz Agents(ies)

PeterHimler

Measurment: Attention vs. Engagement

JohnBell