Recent Posts

World Cup Hashtag Marketing: Lessons to Learn

Dan Mazzini
A big event like the World Cup offers plenty of opportunities for marketing. We analyzed the event from a hashtag marketing point of view to take away the biggest lessons for social media marketers.
World Cup Hashtag Marketing: Lessons to Learn

What Brands Can Learn from the Best and Worst World Cup Tweets

Deborah Sweeney
The World Cup was the most tweeted about event in Twitter's history, with hundreds of big businesses attempting to use the tournament to help market their brand. But what can smaller businesses learn from the best, and the worst, of those tweets?
What Brands Can Learn from the Best and Worst World Cup Tweets

5 Events You Can Newsjack Now That the World Cup Is Over

Will Blunt
It is common practice for content marketers to ‘Newsjack’ current events and trending topics through their blogs, Tweets and shares. A great example is the foray of brands that have hijacked the FIFA World Cup of Soccer. Here are five events that are bound to trend in the back half of 2014. Start thinking about how you can adapt the components of these events to the challenges your customers (or followers) face on a daily basis.
5 Events You Can Newsjack Now That the World Cup Is Over

How to Ride the Coattails of Everyday Content Marketing Opportunities

shaybmoser
So now that the 2014 FIFA World Cup™ has come to an end, now what? Do you have to wait to ride the content marketing coattails of the next major international event? If you look at a majority of brands using content marketing successfully, you will see that they pay attention to everyday consumer conversations and regularly engage with their own style in a way that resonates with their audience and highlights their offerings.
How to Ride the Coattails of Everyday Content Marketing Opportunities

Why Social Media Is the New Face of PR [and How to Use It Effectively]

Kayla Minguez
Traditional PR is being phased out by social media, which means a big change for many industries. Here are a few tips to get you up to speed and teach you how to do social PR effectively.
Why Social Media Is the New Face of PR [and How to Use It Effectively]

Experience the Most High-Tech World Cup Ever

Steven Scheck
The whole world is waiting to see the final game - a tussle between Argentina and Germany. There is no better time than now to focus on how technologically advanced this year’s World Cup is. Is it different from what the game was in 2010? Definitely. Here's how.
Experience the Most High-Tech World Cup Ever

The Vampire Strikes Back

Tamara Gaffney
Social media is fertile ground for celebrities to take control and build their personal brands, but the question remains: Is all social buzz good? In the case of World Cup footballer Luis Suarez, the answer will likely be yes. He is now the third-highest mentioned player in the group stage.
The Vampire Strikes Back

World Cup Marketers Create Some Fun Digital and Social Campaigns

brandcottage
While Budweiser and Coca-Cola are official World Cup sponsors, this tidbit just caught my eye. MarketingLand.com reports that Nike, Samsung, and Castrol are dominating the social video playing field. “That’s according to a report by video metrics firm Unruly, which ranked brands by the total number of shares their World Cup-targeted videos have received."
World Cup Marketers Create Some Fun Digital and Social Campaigns

Top 8 Twitter Accounts to Follow for Updates in Brazil World Cup 2014

umakant619
Is your current Twitter feed actively delivering the latest information and news related to Brazil World Cup 2014? In order to keep you up-to-date with what’s happening out there, we have collected some most-followed Twitter accounts for World Cup tournament.
Top 8 Twitter Accounts to Follow for Updates in Brazil World Cup 2014

The World Cup's Social Media Scorecard [INFOGRAPHIC]

Irfan Ahmad
Billions of eyes are about to be trained on Brazil for the next month, whether it is through televisions sets, in stadium seats, or now more than ever, through smartphone screens. The World Cup is a global extravaganza of national pride and soccer passion, a sporting ritual that captivates the world’s attention.
The World Cup's Social Media Scorecard [INFOGRAPHIC]