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Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
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Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small Businesses
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A big event like the World Cup offers plenty of opportunities for marketing. We analyzed the event from a hashtag marketing point of view to take away the biggest lessons for social media marketers.
The World Cup was the most tweeted about event in Twitter's history, with hundreds of big businesses attempting to use the tournament to help market their brand. But what can smaller businesses learn from the best, and the worst, of those tweets?
It is common practice for content marketers to ‘Newsjack’ current events and trending topics through their blogs, Tweets and shares. A great example is the foray of brands that have hijacked the FIFA World Cup of Soccer. Here are five events that are bound to trend in the back half of 2014. Start thinking about how you can adapt the components of these events to the challenges your customers (or followers) face on a daily basis.
So now that the 2014 FIFA World Cup™ has come to an end, now what? Do you have to wait to ride the content marketing coattails of the next major international event? If you look at a majority of brands using content marketing successfully, you will see that they pay attention to everyday consumer conversations and regularly engage with their own style in a way that resonates with their audience and highlights their offerings.
Traditional PR is being phased out by social media, which means a big change for many industries. Here are a few tips to get you up to speed and teach you how to do social PR effectively.
The whole world is waiting to see the final game - a tussle between Argentina and Germany. There is no better time than now to focus on how technologically advanced this year’s World Cup is. Is it different from what the game was in 2010? Definitely. Here's how.
Social media is fertile ground for celebrities to take control and build their personal brands, but the question remains: Is all social buzz good? In the case of World Cup footballer Luis Suarez, the answer will likely be yes. He is now the third-highest mentioned player in the group stage.
While Budweiser and Coca-Cola are official World Cup sponsors, this tidbit just caught my eye. MarketingLand.com reports that Nike, Samsung, and Castrol are dominating the social video playing field. “That’s according to a report by video metrics firm Unruly, which ranked brands by the total number of shares their World Cup-targeted videos have received."
Is your current Twitter feed actively delivering the latest information and news related to Brazil World Cup 2014? In order to keep you up-to-date with what’s happening out there, we have collected some most-followed Twitter accounts for World Cup tournament.
Billions of eyes are about to be trained on Brazil for the next month, whether it is through televisions sets, in stadium seats, or now more than ever, through smartphone screens. The World Cup is a global extravaganza of national pride and soccer passion, a sporting ritual that captivates the world’s attention.