The World Cup was the most tweeted about event in Twitter's history, with hundreds of big businesses attempting to use the tournament to help market their brand. But what can smaller businesses learn from the best, and the worst, of those tweets?
It is common practice for content marketers to ‘Newsjack’ current events and trending topics through their blogs, Tweets and shares. A great example is the foray of brands that have hijacked the FIFA World Cup of Soccer. Here are five events that are bound to trend in the back half of 2014. Start thinking about how you can adapt the components of these events to the challenges your customers (or followers) face on a daily basis.
So now that the 2014 FIFA World Cup™ has come to an end, now what? Do you have to wait to ride the content marketing coattails of the next major international event? If you look at a majority of brands using content marketing successfully, you will see that they pay attention to everyday consumer conversations and regularly engage with their own style in a way that resonates with their audience and highlights their offerings.
The whole world is waiting to see the final game - a tussle between Argentina and Germany. There is no better time than now to focus on how technologically advanced this year’s World Cup is. Is it different from what the game was in 2010? Definitely. Here's how.
Social media is fertile ground for celebrities to take control and build their personal brands, but the question remains: Is all social buzz good? In the case of World Cup footballer Luis Suarez, the answer will likely be yes. He is now the third-highest mentioned player in the group stage.
While Budweiser and Coca-Cola are official World Cup sponsors, this tidbit just caught my eye. MarketingLand.com reports that Nike, Samsung, and Castrol are dominating the social video playing field. “That’s according to a report by video metrics firm Unruly, which ranked brands by the total number of shares their World Cup-targeted videos have received."
Is your current Twitter feed actively delivering the latest information and news related to Brazil World Cup 2014? In order to keep you up-to-date with what’s happening out there, we have collected some most-followed Twitter accounts for World Cup tournament.
Billions of eyes are about to be trained on Brazil for the next month, whether it is through televisions sets, in stadium seats, or now more than ever, through smartphone screens. The World Cup is a global extravaganza of national pride and soccer passion, a sporting ritual that captivates the world’s attention.