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How Big Brands Are Messing Up Their CRM and Damaging Brand Equity

MinterDial
Marketers have many new exciting options to personalize relationships, foster engagement and drive the business. However, there are still too many brands that are producing spam in lieu of personalized and engaging communications. In this post, we look at some worst case examples.
How Big Brands Are Messing Up Their CRM and Damaging Brand Equity