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April 22, 2015
I have been running my own business for about seven years now and creating online content about the same amount of time. The genesis of my business — 2008 — probably represented the apex of the traditional notion of SEO – elaborate schemes for backlinks, keyword stuffing, and jamming links into every cranny of the web, including blog comments. And I virtually ignored it all. Sure, I learned about SEO. I even experimented with it. But I generally ignored all of the SEO best practices of the day. I was the least-optimized blogger on earth for one reason – I knew the structure of the SEO system could not last.
August 19, 2014
The world of content promotion depends on the quick creation of high-quality content, so there’s no time for writer’s block. What do you do if this common creative hurdle grabs hold? Try these tips: Write (don’t type). Limit (the parameters). Focus (on your content promotion strategy).
April 17, 2014
The online reader is busy. Between newsfeed scrolling and bookmarked, content-heavy websites, there are plenty of distractions out there in the big online ocean. To counter the screen-induced ADD readers of today, we’ll have to shape content around their expectations.
April 17, 2014
Every craftsman or craftswoman has a toolbox – a collection of items essential to getting the job done right. As a copywriter, I’m no different from a carpenter in this regard, except that instead of using a saw or a sledge hammer to whip wood into submission, I use reference materials and word processing programs to carve thoughts into blocks of words.
February 28, 2014
Needless to say, a powerful infographic can greatly boost your organic web search ranking. In order to succeed with your infographic, it’s very important to choose the right idea to begin with – one that matters to your audience – then make sure the actual content is informative, compelling and tight.
February 27, 2014
Up for a shortcut? Here's a lesson on how to swipe, smoosh, smooth and spice up source material to create original content. It's perfectly legit. If you're struggling to get started on a blog post, give the magic smoosh-3 plan a try. Don’t get me wrong. I’m not trying to suppress your creativity. I’m trying to give it a kick-start.
February 20, 2014
In 30 years, algorithms have replaced a lot of human workers...could writers be the next Red Shirts targeted by this technological, Borg-like assimilation? I'll never work as efficiently as a computer. Computers are incapable of empathy and sympathy. They may form sentences and write novels, but how much emotion can they communicate?
February 06, 2014
But, let’s be real. We’re not all The Paris Review and we all have full-time jobs that don’t allow us the time to really dig into a piece of content that could take a week or more to write. So what to do? Truth be told, I’m testing the idea of taking long-form content and breaking it down into more manageable pieces by doing this very series.
January 14, 2014
Writing can be hard if you’re not in the mood. Great writing apps can make it easier, especially those which allow you to create a distraction-free writing environment. I’ve explored many of these apps over the years; these three are currently my favorites.
November 05, 2013
Perfecting your writing style requires a lot of practice, devotion, and attention to details. Besides creativity, writing also requires expertise in different writing styles, experience and streamlined skills. Not all audiences or writing styles can be covered with the same writing techniques you always use.