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March 01, 2017
The effectiveness of your content is not simply about what you say, but how you say it.
12 Word Power Pointers for Writing Marketing Content | Social Media Today
June 02, 2016
Books can be big business drivers, but not in the ways you might think. Here are 3 ways to quickly create - and leverage - a book that builds your business.
December 15, 2015
Are bloggers spending more time writing? Do they write longer or shorter posts? Has publishing frequency changed for the typical blogger?
October 13, 2015
If you’re still trying to figure what works and what doesn’t work when composing a Tweet, it’s understandable – it’s not easy. However, there are a few tricks that work at least for now.
September 11, 2015
A lot of writers wish they would write more like Hemingway. And now there is an app for that.
August 03, 2015
In my house, every surface owns a pile of books. Maybe two...maybe three...sometimes four or five or six different books (yes, I know I have a problem). What I've come to recognize through my voracious appetite for reading, though, is that the books I love most are often those where the world within becomes tangible as I turn the pages. How does an author do that, create a world you can see in your head just by writing words on a page? Sometimes it's as simple as changing out "Margot felt scared" for the sentence "Margot's heart thudded against her ribs and she gasped for air." It's the difference between telling and showing, and it can take a long time for writers to master the art of the latter - whether we're writing fiction or copy for websites or social media posts. Writing is writing.
July 20, 2015
Social media marketing relies, to some extent, on freelance writers. Writers are the most common kind of freelance worker in the US. How well does the freelance market treat freelance writers? And if your company employs them, do you treat them as well as other companies? Or maybe better?
July 14, 2015
Ever find yourself a little tapped out when it comes to ideas for what to say in a social media post? Me, too. Especially if you are a social media professional who writes them day in and day out, it can become difficult to think of new ways of approaching the same old Facebook update or tweet.
July 13, 2015
What qualities does good writing have? Whether you are reading a book or a Facebook post, good writing is easy to understand and it grabs you with an idea or an emotion. Sadly, there’s a lot of bad writing out there, especially on social media. There are several qualities that good writing has and when you’re creating content, you should consider them.
June 23, 2015
If you post on social media, you’re a writer. Being a writer is an important distinction to make. You’re a writer because you publish what you share online for public consumption. Once you press “post” the content is no longer in your hands. And even though you can delete your social media content, as long as someone took a screenshot or shared your content, it will continue to exist. When you begin to think of yourself as a writer, the social media landscape changes. No longer does it seem appropriate to slap content together and see what happens. No, every writer follows a style guide and those who write social media content should follow a stylebook as well.