It is becoming clear that mobile computing is slowly surpassing desktop PC/Mac usage, with 55% of consumers now conducting their online browsing via their mobile devices. The shift towards mobile computing is changing the digital landscape, and subsequently forcing digital marketers and advertisers to evolve and be actively present where their consumers are.
Yahoo is working its way into the television business, but the company doesn’t want to create good TV—just distribute it. It’s a sign that content promotion and distribution are more than good marketing strategy. They’re also good business strategy—and marketers who haven’t evolved to include them are missing out.
Yahoo updated its search engine earlier this year to include essential facts about any business in the US right on its results page. Taking things a step further, Yahoo announced yesterday that they have partnered with Yelp “bringing more business listings, more photos, and more reviews” to the table.
This could be an opportunity for several people with money in their pockets and the ability to put together a viable business plan around these domain names to walk in and get a good deal. Reserve prices range from $100 on the low end to $1.5 million on the high end for av.com.
While Yahoo!'s main page, Yahoo! News, and email have already seen changes, the most recent updates consist of a major overhaul of seven other Yahoo properties. With this redesign comes space for new ad formats: Yahoo! Stream ads and Billboard ad format.
Have you seen the new Yahoo logo? Despite the significant buildup to its reveal, the new logo has been widely criticized across the web as being a huge let down. So how do you know when it is a good time to change your logo, and how can you ensure that it will be well received?
Yahoo has been struggling to regain the search users it once had in the past, but it has certainly been an uphill battle for the search engine that controls just 12 percent of search traffic. Bing and Google have easily pulled ahead, and even with a new CEO and a new look, Yahoo just hasn’t made headway.
I read with interest an article in the Wall Street Journal about Marissa Mayer's early moves as Yahoo! CEO. She's got a lot of things right, but the branding element is not there yet. From a human capital perspective, these good things jumped out...