Recent Posts

Who's Gonna Whack Yelp?

jenniferosbon
Yelp has alienated both consumers and businesses with their shady business practices. On Friday, a court ruled in Yelp's favor. Now their days are numbered.
Who's Gonna Whack Yelp?

Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories

Chris Marentis
It is more important than ever to be visible on Yelp these days. Google recently launched a major search algorithm update for local English-based search results in the U.S. The update is more than just another tweak to Google’s main algorithm, which seems to be tweaked about every 10 seconds. The Pigeon update has a substantial impact on organic listings for local businesses on Google Web Search and Google Map Search.
Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories

What Do Online Reviews Have to Do with Your Business and Its Success?

arhefter
We’ve all heard about how notoriously sinister Yelpers can be. In one review, they can bring a business to its knees and make its owner cry out in mercy. Yelp seems to be the popular place for people to go before visiting an establishment for the first time.
What Do Online Reviews Have to Do with Your Business and Its Success?

What's the Problem with Yelp?

ChristiTasker
What’s the problem with Yelp? One, there’s really nothing you can do when your company gets a bad review. Business owners can comment once on the review. That’s it. And the damage is done. With the social currency of Yelp high, your ratings are directly affected by even just one bad review.
What's the Problem with Yelp?

Yelp and the Rise of Consumer Reviews

derekrsmith74
You’re new in town, or you’ve traveled to a new destination and you want to know what restaurants the locals like or where you can find the best shopping. So you reach for your smartphone and consult a trusted advisor. By making a phone call? No, by checking out Yelp.
Yelp and the Rise of Consumer Reviews

The Local Search Game is On: Yahoo Partners With Yelp to Enhance Search Results

Devon Hennig
Yahoo updated its search engine earlier this year to include essential facts about any business in the US right on its results page. Taking things a step further, Yahoo announced yesterday that they have partnered with Yelp “bringing more business listings, more photos, and more reviews” to the table.
The Local Search Game is On: Yahoo Partners With Yelp to Enhance Search Results

Yelp's Algorithm Will Be Its Downfall

Ezra Chasser
It goes without saying that reviews tend to skew negative, right? Far more people run to TripAdvisor or Amazon after a terrible experience than an amazing, or even satisfactory, one. Yelp's algorithm that automatically decides which reviews are good or bad has created a toxic environment of trolls and fake reviews.
Yelp's Algorithm Will Be Its Downfall

The Good, the Bad and the Downright Ugly Truths About Online Reviews

asobal_weidert
This past week, New York’s Attorney General announced that it would be fining 19 businesses over $350,000 each for posting fake positive reviews to the popular online review site, Yelp. The businesses, which ranged anywhere from strip clubs to a laser hair removal service, would pay freelance writers up to $10 per positive review.
The Good, the Bad and the Downright Ugly Truths About Online Reviews

Socially Stephanie: Negative Online Reviews

StephanieFrasco
"Dear Socially Stephanie, I am a personal trainer and have had great results with many of my clients, and they praise me online for it. One of my past clients didn't see any change in her body and decided to bash me on the Internet. The review that really bothers me is on Yelp. How do I put out the fire?"
Socially Stephanie: Negative Online Reviews

4 Ways to Handle the Inevitable Negative Review

Jay Gierak
Negative reviews from unhappy customers, peeved ex-employees or close competitors are a challenge for local businesses, legitimate or not. Even the best businesses can encounter a bad review. Here are the four best ways to address the issue head on when it happens.
4 Ways to Handle the Inevitable Negative Review