Recent Posts

Social Advocacy & Politics: Thought Leadership in the Social Age

DrDigipol
Social media is where public thinking happens. So if you want to be a thought leader, you must lead on social media. Lead not only on social media, but like the tree falling in the woods, if you want to be heard you’ve got to fall among thinking people.
Social Advocacy & Politics: Thought Leadership in the Social Age

Social Startups: Bizible Connects All the Dots from Marketing Contributions to Revenue

shaybmoser
“We decided to move up market to replace and expand on the Salesforce for Google AdWords product,” says Aaron Bird, co-founder and CEO of the up-and-coming marketing analytics powerhouse. “We added a number of features so companies can track ALL marketing in Salesforce and match that with revenue.”
Social Startups: Bizible Connects All the Dots from Marketing Contributions to Revenue

Facebook's Been Running Psychological Experiments On You

Avtar Ram Singh
Felt a little lower or happier than usual for a week in January 2012? It might have been because of an "experiment" Facebook conducted on you. Facebook identified 689,003 English-speaking users to run a psychological experiment on for the duration of a week.
Facebook's Been Running Psychological Experiments On You

How Air Guitar Became a Template for All My Creative Marketing Strategy

Eric Melin
"In late 2012, I embarked on the biggest creative challenge of my life. Ten months later, I would be crowned the World Champion of Air Guitar." Take a cue from the world champion of competitive air guitar, who reverse engineered a winning routine in what has become a template for all creative marketing strategy going forward.
How Air Guitar Became a Template for All My Creative Marketing Strategy

Leveraging Brand Ambassadors

melissamcgibbon
Recruiting brand advocates and leveraging them as brand ambassadors is becoming an increasingly popular form of brand promotion. Word-of-mouth recommendations from family and friends continues to influence consumer purchasing decisions more than any other source of information.
Leveraging Brand Ambassadors

10 Models Who Have Rocked Social Media This Year [INFOGRAPHIC]

JaneHurst
Social media remains a popular medium for models to connect with their fans. After viewing this infographic produced by UK Models, it has become rather clear as to who is popular and admired among today’s general public. From Tyra Banks to Gisele Bundchen, these 10 models are sharing their looks but also their lives with their loyal fans.
10 Models Who Have Rocked Social Media This Year [INFOGRAPHIC]

The Big Brand Theory: Hyundai, Soccer, and Zombies

RicDragon
Jon Budd, Senior Group Manager of New Media at Hyundai Motor America says that he loves working for the brand. "We're a challenger brand," he says. "So we're able to 'punch above our weight a bit' and in doing so have to be a little daring and risk-taking and not do that traditional mainstream marketing."
The Big Brand Theory: Hyundai, Soccer, and Zombies

Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

PamDyer
The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.
Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

4 Real-Life Web Marketing Business Problems Shortcuts Can’t Fix

Randy Milanovic
Building a better business website with lots of fresh content and high-quality links isn't easy, it can take a bit of time, and, it's the only way to succeed with organic search over the long term. And, seeing online activities as separate disciplines is about the best way to ensure that you'll never get the results you're hoping for.
4 Real-Life Web Marketing Business Problems Shortcuts Can’t Fix

Beyond Engagement: Why Your Employees Are Already Taking Your Side

greykite
The Employees Rising report reveals that only 30 percent of employees feel deeply engaged with their employers. Most say that their leadership teams, senior management and direct supervisors don't communicate effectively – and it’s their line managers’ time that they appreciate most – in spite of the proliferation of technology and communication tools.
Beyond Engagement: Why Your Employees Are Already Taking Your Side