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July 02, 2014
Social media is where public thinking happens. So if you want to be a thought leader, you must lead on social media. Lead not only on social media, but like the tree falling in the woods, if you want to be heard you’ve got to fall among thinking people.
July 02, 2014
“We decided to move up market to replace and expand on the Salesforce for Google AdWords product,” says Aaron Bird, co-founder and CEO of the up-and-coming marketing analytics powerhouse. “We added a number of features so companies can track ALL marketing in Salesforce and match that with revenue.”
July 02, 2014
Felt a little lower or happier than usual for a week in January 2012? It might have been because of an "experiment" Facebook conducted on you. Facebook identified 689,003 English-speaking users to run a psychological experiment on for the duration of a week.
July 02, 2014
"In late 2012, I embarked on the biggest creative challenge of my life. Ten months later, I would be crowned the World Champion of Air Guitar." Take a cue from the world champion of competitive air guitar, who reverse engineered a winning routine in what has become a template for all creative marketing strategy going forward.
July 02, 2014
Recruiting brand advocates and leveraging them as brand ambassadors is becoming an increasingly popular form of brand promotion. Word-of-mouth recommendations from family and friends continues to influence consumer purchasing decisions more than any other source of information.
July 02, 2014
Social media remains a popular medium for models to connect with their fans. After viewing this infographic produced by UK Models, it has become rather clear as to who is popular and admired among today’s general public. From Tyra Banks to Gisele Bundchen, these 10 models are sharing their looks but also their lives with their loyal fans.
June 23, 2014
Jon Budd, Senior Group Manager of New Media at Hyundai Motor America says that he loves working for the brand. "We're a challenger brand," he says. "So we're able to 'punch above our weight a bit' and in doing so have to be a little daring and risk-taking and not do that traditional mainstream marketing."
June 23, 2014
The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.
June 23, 2014
Building a better business website with lots of fresh content and high-quality links isn't easy, it can take a bit of time, and, it's the only way to succeed with organic search over the long term. And, seeing online activities as separate disciplines is about the best way to ensure that you'll never get the results you're hoping for.
no quick fixes in social or online presence
June 12, 2014
The Employees Rising report reveals that only 30 percent of employees feel deeply engaged with their employers. Most say that their leadership teams, senior management and direct supervisors don't communicate effectively – and it’s their line managers’ time that they appreciate most – in spite of the proliferation of technology and communication tools.

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