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May 06, 2017
YouTube is taking a leading role in the digital TV shift, launching a new range of exclusive programs.
YouTube’s Launching a Range of Exclusive Programs from High Profile Creators | Social Media Today
April 07, 2017
YouTube has announced a change to their Partner Program that will restrict users from being able to monetize their YouTube content till they reach 10,000 lifetime views on their channel.
YouTube Announces New 10k Views Threshold Before Creators Can Monetize Content | Social Media Today
April 06, 2017
YouTube has announced the launch of YouTube TV, the next step in the changing face of TV content.
On the Arrival of YouTube TV (and the Gradual Evolution of TV as You Know It) | Social Media Today
March 25, 2017
To get an accurate count of a YouTube ad’s conversion, you need to acquaint yourself with VTR.
View through rate graphic depicted as nine screens with varying results-some videos were viewed and some were not.
February 20, 2017
In a move that will be welcomed by many, YouTube has announced that they’re removing their non-skippable 30-second ads which appear before videos.
YouTube’s Removing 30-Second, Unskippable Pre-Roll Ads | Social Media Today
February 16, 2017
With video content on the rise, YouTube should be a key consideration for all brands.
Why YouTube Matters to Marketing [Infographic] | Social Media Today
January 20, 2017
YouTube has announced a new set of ad targeting options to help marketers better focus their efforts.
YouTube Announces New Ad Targeting Options, Improved Measurement Tools | Social Media Today
September 05, 2016
YouTube's "demonetization" of non-advertiser worthy videos has sparked unrest among their creative community - creators who are also being targeted by Facebook.
YouTube “Demonetization” Sparks Creator Backlash – Will They Migrate to Other Platforms? | Social Media Today
June 15, 2016
YouTube has launched a new app called 'YouTube Director' which guides businesses through the process of creating a great YouTube video.
YouTube Releases New ‘YouTube Director’ App to Help Businesses Create Video Content | Social Media Today
February 09, 2016
What? You aren’t advertising your brand or service on the world’s largest on-demand streaming video service? You’re crazy! Marketing may seem like a black art, known solely by those who claim to be marketing experts, but you can do this! Get out your notebook and take a few notes, because I’m about to lay out some key strategies that will help you effectively advertise on YouTube.
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