Recent Posts

3 Inbound Marketing Insights You Need to Know

JohnMBeveridge
Inbound marketing, on the level it's done today, just wasn't possible prior to the digital age. Technology was the key limitation. Advertising on TV, or in your local newspaper, for that matter, had to paint in broad strokes. You could look at demographics and do your best to plan, but ultimately you had no way to connect with customers individually.
3 Inbound Marketing Insights You Need to Know

Creating Buyer Personas: What Every Start-Up Needs to Know

Shelley Pringle
You want your start-up to be successful, right? Then it is absolutely crucial to understand your customers and their motivations for buying your products or services.
Creating Buyer Personas: What Every Start-Up Needs to Know

B2B's Can't Afford to Avoid Marketing on LinkedIn

WSS Marketing
Just because LinkedIn has the reputation of being the suit and tie of the social media world doesn’t mean it lacks value. A lot of marketers have passed over the site on first glance because they saw it as too stuffy and not as social as it’s cousins, Twitter and Facebook.
B2B's Can't Afford to Avoid Marketing on LinkedIn

Marketing Tips for Your Best Holiday Sales Ever

BrettRelander
It’s that time of year again. If you are not already planning your holiday sales campaign, you are behind your competition. The fourth quarter of the year is typically the strongest largely due to holiday sales. This remains true not just for brick-and-mortar sales but also online sales.
Marketing Tips for Your Best Holiday Sales Ever

10 Holiday Marketing Mistakes to Avoid, Part 2

vtaylor
The holiday madness is now upon us! If you make mistakes with your holiday marketing campaigns, you will lose out on a lot of revenue. To earn the most revenue around the holidays, it is essential to provide excellent customer support, stand out from the crowd of competitor emails and more. Here is the second part of our list of potential mistakes to steer clear of this season.
10 Holiday Marketing Mistakes to Avoid, Part 2

Do We Need Gamification?

daverage
Do we need gamification, why does it actually exist? Gamification has been born out of one core problem, engagement. People wanted new ways to keep potential users of their content engaged over time.
Do We Need Gamification?

Blogger Outreach Versus Media Relations: What Marketers Need To Know

Shelley Pringle
According to a 2013 Technorati study, blogs are one of the most important online sources of purchase influence. In fact, they ranked third after retail and brand sites—well above online magazines and news sites.
Blogger Outreach Versus Media Relations: What Marketers Need To Know

10 Marketing Predictions for 2015 [INFOGRAPHIC]

Brianna5mith
There have been many changes in the digital marketing space over 2014, and that has marketers preparing to revise their strategies as we approach 2015. So what is the future of SEO, social media, content marketing, and mobile marketing?
10 Marketing Predictions for 2015 [INFOGRAPHIC]

What Marketing Schools Should Really Be Teaching Students

tommy_landry
When I went to business school (more years ago than I will voluntarily admit), our marketing coursework focused heavily on the basics. For example, we spent a great deal of time digging into the Four P’s (Product, Price, Placement, Promotion). Today, the whole game has changed.
What Marketing Schools Should Really Be Teaching Students

Smart Ways of Using Google API For Optimum Results

Jayson Bowden
Online marketers are now drawing out the best advantage that they can get from using the different Google APIs for their business. A Google API consists of a Java Script that allows a third party to interact with the different Google services and to integrate its multimedia, feed based or search based content to its applications.
Smart Ways of Using Google API For Optimum Results