Recent Posts

Targeting Millennials with Your Social Media Marketing Campaign

BrettRelander
At one time, marketers focused on targeting baby boomers. Today, marketers are turning their attention to millennials. Primarily the offspring of baby boomers or Gen Xers, millennials comprise a crucial segment of the buying public.
Targeting Millennials with Your Social Media Marketing Campaign

Social Advocacy & Politics: Thought Leadership in the Social Age

DrDigipol
Social media is where public thinking happens. So if you want to be a thought leader, you must lead on social media. Lead not only on social media, but like the tree falling in the woods, if you want to be heard you’ve got to fall among thinking people.
Social Advocacy & Politics: Thought Leadership in the Social Age

15 Ways to Improve Your Business Blog

BrennanGirdler
Blogs designed for businesses are, in my opinion, the center of operations for any online marketing campaign. They give you complete control over the content, allow you to populate Facebook and other social channels with self-made content, and enable you to give a voice to your brand unheard on social media.
15 Ways to Improve Your Business Blog

Social Startups: Bizible Connects All the Dots from Marketing Contributions to Revenue

shaybmoser
“We decided to move up market to replace and expand on the Salesforce for Google AdWords product,” says Aaron Bird, co-founder and CEO of the up-and-coming marketing analytics powerhouse. “We added a number of features so companies can track ALL marketing in Salesforce and match that with revenue.”
Social Startups: Bizible Connects All the Dots from Marketing Contributions to Revenue

How Air Guitar Became a Template for All My Creative Marketing Strategy

Eric Melin
"In late 2012, I embarked on the biggest creative challenge of my life. Ten months later, I would be crowned the World Champion of Air Guitar." Take a cue from the world champion of competitive air guitar, who reverse engineered a winning routine in what has become a template for all creative marketing strategy going forward.
How Air Guitar Became a Template for All My Creative Marketing Strategy

Instagram for Small Businesses: Your New Best Friend

WSS Marketing
Instagram is possibly the new lifeblood of social media platforms for small businesses. Is that overdramatic? Whether you’re brand spanking new to the world of Instagram or have found yourself unsure of how to manage your account, here are some tips to turn you into a small business Instagram marketing guru.
Instagram for Small Businesses: Your New Best Friend

Where Is the Ad Spend Headed? [INFOGRAPHIC]

Leslie Nuccio
The biggest difference between content marketing and advertising, though, is that one of the main principles of content marketing is getting out there and marketing the marketing, which isn’t something one would typically do with a traditional print ad or a digital banner ad.
Where Is the Ad Spend Headed? [INFOGRAPHIC]

Leveraging Brand Ambassadors

melissamcgibbon
Recruiting brand advocates and leveraging them as brand ambassadors is becoming an increasingly popular form of brand promotion. Word-of-mouth recommendations from family and friends continues to influence consumer purchasing decisions more than any other source of information.
Leveraging Brand Ambassadors

Which Came First? The Relationship or the Business?

Amber Ludeman
So how might one establish a relationship before talking business? Give away some advice for free, share resources, start conversations and don’t be all about yourself, your company and the cash. Respect the fact that people have more options now than ever before and be a resource for those in need instead of trying to hard-sell those in need.
Which Came First? The Relationship or the Business?

The Benefits of Using Social Media Like a B2B Boss

MegHan.Hunt
There are all sorts of untapped marketing benefits available through social media, and when you use it like you know what you're doing, you make yourself - and your company - stand apart from the crowd. Take a look at the B2B benefits from social media use.
The Benefits of Using Social Media Like a B2B Boss