Recent Posts

Relevancy and the Internet of Things

MaryLiebowitz
Strong predictions are being made as to how connected our everyday products will be in the not-too-distant future. Will the bottom drop out of "relevancy" for us as digital marketers?
Relevancy and the Internet of Things

Social Media Alone Is Not Enough

GrowMap
How do you take your social relationships to the next level? By inviting them to participate in live video webinars you can record and share. 65% are visual learners. Many feel more connected when they can see you. Video is a proven method for increasing ROI, generating more leads, and getting more shares. And now you can go international. Found out more in this post.
Social Media Alone Is Not Enough

Integrating Social and Email Marketing

CraigKlein
You may be wondering why you need to start thinking about social engagement in your email marketing. The short answer is because mobile is on the rise. Year over year we are seeing more people opening email on their phone or tablet rather than desktop.
Integrating Social and Email Marketing

Is Your Small Business Doing Content Marketing Wrong?

aroseland
As a small business, you likely have limited resources and limited funds. You don’t want to be spending them on the wrong marketing campaigns. Content marketing is one of the most effective methods of marketing, especially for small businesses, but only if it is done properly.
Is Your Small Business Doing Content Marketing Wrong?

How Much Time Should a Social Media Strategy Plan Take?

Warren Knight
When looking at creating a social media strategy plan, you first need to understand that a strategy is where you are looking to head to in the next few months, and the plan is how you are going to get there. So, how much time should you spend on your social media strategy plan?
How Much Time Should a Social Media Strategy Plan Take?

Complex Relationships: Social Media, SEO and Your Marketing Mix

jennyann
Imagine yourself as a key decision maker in a small to mid size B2B technology company. You have limited budgets to spare and are looking to distribute it on various elements of your marketing mix like social media and SEO. How do you go about deciding how much to spend on each? This post tries to explore correlation if any between your social media and SEO efforts.
Complex Relationships: Social Media, SEO and Your Marketing Mix

Marketing Storytelling in the Age of Digital A.D.D. [VIDEO]

Michael Nelson
Storytelling is how we prefer to hear marketing information. In this video, Gary Vaynerchuk talks about how difficult it is to engage with stories unless we approach it from the understanding of our targets.
Marketing Storytelling in the Age of Digital A.D.D. [VIDEO]

Pinterest for Men and Women: Is There a Difference?

Larry Alton
The popular image-sharing network has risen in popularity since its inception. But it still features a disproportionately high ratio of female versus male users. Pinterest and its fans are making efforts to rectify this phenomenon, but how can you do so without resorting to gender-based stereotypes?
Pinterest for Men and Women: Is There a Difference?

When Logo Design Meets Social Media Marketing

Eric Haskell
A well designed logo expresses your business ideas to your consumers in a nutshell. It should be perfectly designed to play a major role in the social media marketing of your brand as well.
When Logo Design Meets Social Media Marketing

Social Media Lessons from the Boxing Ring

SearchDecoder
In his recent social media bestseller, “Jab, Jab, Jab, Right Hook,” Gary Vaynerchuk tells marketers and businesses what boxing can teach them about marketing. The rules of boxing haven't changed over years, and the same holds true for marketing.
Social Media Lessons from the Boxing Ring