Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
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The function of "selling" has not fundamentally changed since the advent of "social selling," it has however accelerated the sales cycle, and provided new opportunities outside of traditional channels to engage prospects, and establish profitable relationships.
We might be able to learn a thing or two from celebs when it comes to managing our own businesses. You did know that acting, music, and other forms of celebrity-making endeavors are businesses, right? Creative businesses, yes, but businesses nonetheless. So what can these digital-savvy celebrities teach the rest of us?
SURGE is back after a decade long hiatus, but Coca-Cola is choosing to market and distribute the famous soda entirely online, and there are good reasons for that. Strip back the elements of the campaign, and businesses can learn a lesson or two from how Coke approached the social media based re-launch.
Generation Z, those born between 1995 and 2010, are a shiny new target for marketers. These teens and tweens have grown up in a digital world, connected 24/7 to those around them. This hyper-connectivity provides a seemingly endless supply of avenues to reach Gen Z, but not all of them are effective.
It is important that you see both short-term and long-term results from your SEO which is why you need to create micro content on a regular basis for social in order to create the best possible results seen from long-tail SEO.
In today's global world, we need to ensure more than ever our creative ideas can span cultures. Here are some things to think about as we generate big thinking that goes across borders.
With the massive proliferation of sites and apps, most will suffer the ignominy of remaining incognito. For some, they may think of themselves as the world’s best kept secret. For others, I would argue, it is just as well! Why? Because so many continue to offer a very poor user experience.
How do you handle negative feedback so it doesn’t adversely affect your business or your confidence? We've got an easy four-step plan for you to follow that'll enable you to turn every negative comment into a positive experience.
Here are three common issues that destroy entire marketing campaigns—and what you can do to avoid them.
So what’s the perfect posting frequency? Depends on the size and reach of a website. Generally, once a week at a minimum, and once a day at max.