Recent Posts

5 Ways to Become a Top Influencer in Social Media

Andy Franco
Standing out in a crowd and being perceived as an industry leader is very important to marketers working within various social media outlets. Here are five ways to strengthen your influence and cultivate a stronger online network.
5 Ways to Become a Top Influencer in Social Media

Breaking Down the Buying Committee: How to Communicate with CFOs

Koka Sexton
When a prospect pursues new initiatives, they must first present a business case, gain buy-in from various committees, and get budget approval to move forward. Numbers are the defining factors here; you need to convince the financial gatekeepers that your solutions will solve a problem, advance the organization’s ability to generate revenue, and ultimately produce a good return on the investment.
Breaking Down the Buying Committee: How to Communicate with CFOs

Focus Your Content by Asking Yourself These Questions

CarolineMelberg
There is a lot being said about having content on your site and in your advertising that is unique, creative, and focused. It’s enough to make a marketer want to crawl into a corner and hide on some days, am I right? It’s very difficult to continually come up with unique, creative, focused anything after a while.
Focus Your Content by Asking Yourself These Questions

The Power of Word of Mouth Influencers: Your Existing Customers

bizyscott
The power of a trusted opinion is priceless. Many people urge small businesses to get local influencers to write/talk about them, and that is good. But a missed opportunity is getting your existing customers talking about you, too. This strategy can be even more effective.
The Power of Word of Mouth Influencers: Your Existing Customers

Optimizing YouTube for Your Business

CompuKol
There are many different ways that you can reach your target audience online. You may choose to interact on several social media channels. Only you can decide which ones work the most effectively for you. You can also choose to use YouTube to post compelling videos. Videos will satisfy those target audience members who are visual.
Optimizing YouTube for Your Business

New Business Opportunities: How to Explore Without Getting Lost

Joey Sargent
Let’s face it. The world of business is a big and sometimes scary place. Given all the risks, for some business owners staying in the comfort zone feels like a very smart choice. It’s not. The business climate is constantly changing, so staying put is really falling behind. If you want your business to keep growing, you must consistently seek new opportunities. How do you find them?
New Business Opportunities: How to Explore Without Getting Lost

Sales People, We Have A PR Problem

DaveBrock
Sales people, we have a PR problem. It’s real, we probably deserve it, and we need to do something about it. I just read this post by Brian de Haaff, CEO of Aha, This CEO Will Never Hire A Sales Person. My initial reaction was, “This guy is clueless about professional sales.”
Sales People, We Have A PR Problem

Advertising And The Super Bowl

CarolineMelberg
How many at last year’s Super Bowl party gave more attention to the ads than to the game? And how many marketers wondered if it was worth the megabucks being charged for a few seconds of glory during the hype surrounding one football game?
Advertising And The Super Bowl

What A Used Car Salesman Can Teach You About Empathy

Bryan Eisenberg
He pushed his way up towards the stage. I had just finished presenting the keynote at Driving Sales, an automotive dealers conference. He thrust out his hand and eagerly shook mine; saying “thanks … blah blah blah…. “ And then I heard him clearly “…too often I am obsessed with pushing customers through sales and I’m not helping them buy!”
What A Used Car Salesman Can Teach You About Empathy

9 Personalization Techniques to Match Your Social Media to Your Brand

expresswriters
Let’s take a look at getting your brand and your social media to team up and create an amazingly powerful duo that is sure to take over the world.
9 Personalization Techniques to Match Your Social Media to Your Brand