Recent Posts

The Best Kept Secret of Social Media Outsourcing

thuff007
There was a time when outsourcing was considered something reputable businesses “just didn’t do.” Times have changed, though, and now many companies have realized that outsourcing isn’t just an option -- it’s a necessity.
The Best Kept Secret of Social Media Outsourcing

Should You Focus on Your Personal Brand Over Your Business Brand on Social Media?

Deborah Sweeney
There are two types of business owners in the corporate world. There is the business owner who focuses on building his individual brand, and there is the owner who focuses on building his business’s brand, entirely separate from himself. In this post, we explore which branding method is better to display on social media for small business owners.
Should You Focus on Your Personal Brand Over Your Business Brand on Social Media?

11 Tips for Businesses Starting Out on Social Media

Kat Karvess
It’s not enough these days just to have a website. Lots of people think that having a website equals online presence. You build it, they will come. Wrong!
11 Tips for Businesses Starting Out on Social Media

How to Find (and Woo) the Right YouTube Influencer for Your Brand

peteborum
Contrary to what some may think, it takes more than a camera to make a YouTube campaign work — you need the right YouTube influencer. From visual planning to collaboration, choosing the right content partner can bring your brand to the top.
How to Find (and Woo) the Right YouTube Influencer for Your Brand

10 Evergreen Marketing Tips That Actually Work

Jimmy R.
These 10 marketing tips are proven and tested to work. If you're sick and tired of running marketing campaigns that aren't getting you results, then these are surely what you're looking for.
10 Evergreen Marketing Tips That Actually Work

10 Signs You Should Invest in Inbound Marketing

Psyfreak02
There has been a subtle but definite shift in the way companies use the internet, social media and other marketing channels, and also in the way that people search for what they need. Using inbound marketing tactics has helped many businesses succeed where others have failed. If you feel like your business is suffering, have a look at our checklist and see if it's time to make the switch!
10 Signs You Should Invest in Inbound Marketing

Is an Email Address Worth $16,000?

Sector45
So you are finally listening to the advice of your marketing guru, agency, etc. and are sending out an email newsletter on a regular schedule (monthly, quarterly, etc.). Now for the big question…are you compliant? If you aren’t following the basic guidelines from the Federal CAN-SPAM Act then you are putting your business and pocketbook at risk, to the tune of potentially $16,000 per violation.
Is an Email Address Worth $16,000?

Using Social Media to Boost Seasonal Traffic on eCommerce Sites

david8986
The holiday season is beckoning and as an online entrepreneur, you must be thinking on how best to exploit the immense potential available. To get more traffic during this season, you have to be creative and innovative and one way of doing this is by leveraging on social media.
Using Social Media to Boost Seasonal Traffic on eCommerce Sites

Speak Human-to-Human in Social Media

Randy Milanovic
Sometimes, you come across a marketing concept so simple and effective you wonder why everyone didn’t think of it ages and ages ago. I know I’m certainly not the only person who’s gotten that impression from Bryan Kramer, who spoke at Social Shake-Up in Atlanta. Bryan argues that traditional marketing categories (like business-to-business and business-to-consumer) are not only misleading, but actually problematic.
Speak Human-to-Human in Social Media

6 Secrets to Hyper Social Media Growth

david.miller
New businesses are eager to take part in social media for marketing. Owners read all the blog posts, articles, and e-books and believe that they are ready to experience explosive growth by tapping into the power of Facebook, Twitter, Instagram and Pinterest. However, it is important to have a clear roadmap in mind before jumping on the social media super highway.
6 Secrets to Hyper Social Media Growth