Recent Posts

Try Breaking the Rules to Increase Twitter Engagement

orsamedia
There are many posts that offer the ideal post length, number of hashtags, and other Twitter advertising campaign specifics that a marketer should use, but you could be missing out on a more diverse following and greater user engagement by following them too rigidly.
Try Breaking the Rules to Increase Twitter Engagement

5 Easy Steps for Creating an Effective LinkedIn Campaign

Ray Wang
A major challenge many small business-to-business (B2B) companies face is a tight marketing budget. As a result, small B2B companies must gain a positive return from their paid advertising campaigns because they can’t afford wasting resources. One of the best ways to avoid wasting your marketing dollars is to make sure you are targeting as specific an audience as possible.
5 Easy Steps for Creating an Effective LinkedIn Campaign

The Key to Social Media Marketing Strategy: Big Data?

PaisleyHansen
Data retention is becoming an integral part of corporate success. How are growing data needs going to affect IT departments in the near future?
The Key to Social Media Marketing Strategy: Big Data?

Facebook: More Populated Than China

ECole93
Facebook now has more monthly users than the population of China. It's achieving record profits, despite huge investments. So what could possible go wrong?
Facebook: More Populated Than China

Leverage Web Analytics to Determine Lead Generation Goals

Kevin Page
How many monthly leads does your business need to generate to achieve monthly revenue goals? Proceed through this exercise to find out!
Leverage Web Analytics to Determine Lead Generation Goals

6 Reasons Your Social Media Strategy Needs Video

cremograph
Move over guest blog; the future of online marketing is all about video. In this post, we explore 6 statistics, trends, and facts that fully illustrate the need for video content in your social media marketing strategy.
6 Reasons Your Social Media Strategy Needs Video

Brands: Don't Be Afraid to Market Sideways

Eric Melin
Marketing sideways doesn’t showcase features and benefits. It means giving something away of value that improves your business over time. And it works.
Brands: Don't Be Afraid to Market Sideways

Trick or Truth? The Social Media Space

3Hhoopla
The social media space understandably generates a lot of buzz. There are a lot of opinions about what it’s all about, and with that come many misconceptions. I would like to share some of those misconceptions with you here.
Trick or Truth? The Social Media Space

3 Ways to Leverage an Influential Customer [INFOGRAPHIC]

Zach Taiji
Who are your most influential customers, and why are they so important? 3 Tips to help your customers become brand advocates.
3 Ways to Leverage an Influential Customer [INFOGRAPHIC]

Avoid These SEO Traps During Conversion Rate Optimization

Chris Marentis
It’s easy for SEO specialists and internet marketers to get caught up in analytic data. After all, analytic data is the bread and butter of online marketing. But without a clear way to track conversion rates and returns, it’s all too common for internet marketing campaigns to quickly turn into Frankenstein-like creations.
Avoid These SEO Traps During Conversion Rate Optimization