Recent Posts

Why Social Brandscaping Works

thuff007
Brandscaping occurs when two (or more) brands get together and form a marketing partnership that increases demand for all brands involved. Typically the brands aren’t direct competitors but instead have a shared customer demographic.
Why Social Brandscaping Works

Without This Your Marketing Success Is Doubtful

SueCockburn
Persistence plays an important part in successful marketing. Without it businesses may jump from one type of marketing strategy to another, trying build their business but not allowing sufficient time for their marketing initiatives to payoff.
Without This Your Marketing Success Is Doubtful

The Value of Earned Social Through Brand Mascots

Kate Dunham
Marketing strategies may have changed dramatically over the years, but brands are still turning out tried and true devices like catchy slogans and adorable mascots for one main reason: they work.
The Value of Earned Social Through Brand Mascots

The Infusion of Brand Marketing and Big Data Analytics

Jayson Bowden
Branding is a representation of the market identity of a company. Whatever kind of marketing tactics that companies may use in brand marketing, their marketing goal is to focus on their customers and to meet the demands of their market.
The Infusion of Brand Marketing and Big Data Analytics

SMT Shorts: Linda Descano of Citi

carianneking
Welcome to a recap of this week's SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, we were fortunate to have Linda Descano, managing director and head of content and social at Citi, here to talk about social customer service, advertising versus content marketing, and how to build a brand voice.
SMT Shorts: Linda Descano of Citi

Great Copywriting in Action: Star Wars Isn't Just For Geeks

expresswriters
Regardless of whether you’re a sci-fi geek, a science fiction nerd, or a not-so-big fan of intergalactic fiction, you know exactly what we’re talking about when you see the title Star Wars.
Great Copywriting in Action: Star Wars Isn't Just For Geeks

The Brand Mistake You Must Avoid

AnnaFarmery
You need help to build your business. You need people with expertise. You need people to share the workload. Whether we are hiring new talent or outsourcing services, there is one thing that must never happen...
The Brand Mistake You Must Avoid

Understanding Branding Importance in Marketing Your Business

CompuKol
You may have heard something about marketing “branding,” but maybe you don’t truly understand what that that means exactly. Some people think branding is like positioning, but it is actually different.
Understanding Branding Importance in Marketing Your Business

What Are Buyer Personas & Why Do They Matter?

Jacey Gulden
When it comes to developing your marketing and branding strategy, there is nothing quite so important as having a clear understanding of your target market. For example, you might know that you would like to sell your product or service to 25-40 year old women. However, trying to start a campaign or business based entirely on demographic information isn’t always enough.
What Are Buyer Personas & Why Do They Matter?

Who Should Be Social? You or Your Brand?

Daniel Green
In rare circumstances we can ‘love’ a brand but the brand can never love us back. But a person, that’s different. First, let’s compare some of the worlds most engaging social media users to their organizations. @BarackObama has 45M Twitter followers. The White House, enormously successful in organizational terms, only has around 10% of that.
Who Should Be Social? You or Your Brand?