Recent Posts

The Road to the Top: Personal Branding Examples in Professional Services

Hinge Marketing
In this post, we’ll take a look at some personal branding examples from industries including finance, architecture, and marketing. Which tools and techniques have high-visibility experts used to take their reputations to the next level? We’ll look at four techniques our research has found to be most powerful for personal branding, and show how real experts used those platforms to get ahead.
The Road to the Top: Personal Branding Examples in Professional Services

McDonald's Arch Deluxe Redux

RobertPassikoff
McDonald's just posted sharper-than-expected November sales declines. In the U.S. sales fell 4.6%, almost four times worse than analysts had projected. Those wacky Wall Street analysts! Wherever were they getting their research? As a matter of fact, it raises the same question for McDonald’s. Where are they getting their research? Or, more precisely, where are they getting their brand research?
McDonald's Arch Deluxe Redux

How to Work With the Right People to Change Brand Perception

Kristen Matthews
Brand perceptions are driven by the things your customers are saying about their experience with you brand. As a marketer, you have complete control over creating brand awareness. However, that whole part of the funnel in which your costumers are actually contemplating and researching a purchase decision—you need to have people other than your brand talking about your brand.
How to Work With the Right People to Change Brand Perception

7 Steps to Creating Customer Personas to Build Your Consumer Brand

Shelley Pringle
Are you dissatisfied with the results of your marketing campaigns? Are you uncertain where to focus your marketing efforts to get the biggest bang for your buck? Does your product development team invest time and energy in new solutions it thinks your customers will want, only to discover they don’t?
7 Steps to Creating Customer Personas to Build Your Consumer Brand

Are There Rules Against Paying Someone To Write A Wikipedia Article?

Legalmorning
So you or your company have realized that there is misinformation on Wikipedia that you want to get corrected. You go to the site and correct the information, only to find out that you did something wrong. Either your edit was reverted as you did not format or cite it correctly, an editor yelled at you and accused you of vandalism.
Are There Rules Against Paying Someone To Write A Wikipedia Article?

The Pitch Economy: Dealing With Swag

Deidre Woollard
Last week I went to a tech conference that was relatively swag heavy. There was a check-in gift at the hotel, a couple of T-shirts, a book, and a Fitbit. Not a bad haul. I kept nearly none of it, but I held on to a laptop sticker from one of my favorite companies—thanks Mailchimp!
The Pitch Economy: Dealing With Swag

Could Your Business Survive Without Your Name?

Deidre Woollard
My husband and I have a joke that if I every destroy my online credibility and I need to hide out I can always use my married name. Combine my married last name and a different first name and I could easily disappear. I have no desire to do this, my name, such as it is, still has value to me.
Could Your Business Survive Without Your Name?

Brand Voice and the Power of Words: Tone

lacylu42
Tone is the overall attitude you as the author take towards your subject. It decides how readers will read a piece and how they will feel about the subject. It creates a mood. And, more than any other single piece of the puzzle, it determines your brand voice.
Brand Voice and the Power of Words: Tone

Is Your Brand Seeing "Love" on Social? [INFOGRAPHIC]

Kate Dunham
Hootsuite's Love List ranks 450+ brands to uncover who's seeing "love" on social.
Is Your Brand Seeing "Love" on Social? [INFOGRAPHIC]

How to Avoid the Pitfalls of a Diluted Brand Strategy in a Conglomerate

MinterDial
When you work for a large organization with many sub-brands, where people tend to cycle through brands as part of career advancement, it’s a fact that brand differentiation becomes hard to maintain.
How to Avoid the Pitfalls of a Diluted Brand Strategy in a Conglomerate