Recent Posts

Digital Communities: 5 Ways to Determine Purpose

jasonverdelli
Far too often, brands and marketers take the time to create social media accounts “just because.” It’s easy to look around and to see that everyone is on social media.
Digital Communities: 5 Ways to Determine Purpose

Creating an Impact Without Saying a Word

Tatiana Mejia
Today, peo­ple share about 500 mil­lion images a day—a rate expected to dou­ble in the next 12 months. Although most cus­tomers won’t write a lengthy review for your site, they will hap­pily share a pic­ture of them­selves with your prod­uct. Best-in-class dig­i­tal mar­keters will lever­age images in social mar­ket­ing cam­paigns across social net­works, .com sites, and mobile.
Creating an Impact Without Saying a Word

Championing Twitter’s New Look

mkarpinski
Whether your business idea is yet to be scrawled on the back of a napkin or you're in the midst of signing investors, a killer social media strategy is an invaluable way to establish your brand's identity. Getting a handle on the new Twitter profile is a great place to start.
Championing Twitter’s New Look

How to Use Email Marketing as a Strong Branding Tool

laurakwalsh
Email marketing is a branding tool that will drive traffic to your website, raise overall brand awareness, and keep your business at top of mind.
How to Use Email Marketing as a Strong Branding Tool

How Air Guitar Became a Template for All My Creative Marketing Strategy

Eric Melin
"In late 2012, I embarked on the biggest creative challenge of my life. Ten months later, I would be crowned the World Champion of Air Guitar." Take a cue from the world champion of competitive air guitar, who reverse engineered a winning routine in what has become a template for all creative marketing strategy going forward.
How Air Guitar Became a Template for All My Creative Marketing Strategy

Leveraging Brand Ambassadors

melissamcgibbon
Recruiting brand advocates and leveraging them as brand ambassadors is becoming an increasingly popular form of brand promotion. Word-of-mouth recommendations from family and friends continues to influence consumer purchasing decisions more than any other source of information.
Leveraging Brand Ambassadors

7 Ways to Be a Kicka** Blogger

sueyoungmedia
Kick-ass bloggers are clear on their expertise, niche, and passion. They don’t panic and lie awake at night trying to figure out their niche. They know they are the sum of all their experiences. They look at their professional and personal journeys and know what instinctively feels right. Lack of passion leads to lack of clarity.
7 Ways to Be a Kicka** Blogger

Is How You Serve Your Customers Costing You Business?

SueCockburn
As a small business owner I'm grateful for those occasions when I experience poor customer service. Unfortunately, they happen way too often. But I'm grateful for those occasions nonetheless because, when I'm on the receiving end of poor service, it serves as a strong reminder of why each and every customer needs to receive first class care!
Is How You Serve Your Customers Costing You Business?

Social and Digital Body Language: 105 Factors Impacting Business and Personal Brands

PamMoore
As I have always shared with our clients, students, and loyal blog readers, social media marketing is both art and science. It is dangerous to get so caught up in the tools and technology that you lose sight of why you are doing it in the first place.
Social and Digital Body Language: 105 Factors Impacting Business and Personal Brands

Protecting Your Website: Who Owns Your Domain Name?

Stacy Layman
Surprise. Surprise. Oh, no. It happens all too often when businesses are ready to upgrade, refresh, or move their website. Often, startup businesses choose a do-it-yourself (DIY) website wizard setup years ago as a free, starter site. Sometimes an unscrupulous web designer or host has registered their domain name “for them” — using their contact information.
Protecting Your Website: Who Owns Your Domain Name?