Recent Posts

Brand Voice and the Power of Words: Tone

lacylu42
Tone is the overall attitude you as the author take towards your subject. It decides how readers will read a piece and how they will feel about the subject. It creates a mood. And, more than any other single piece of the puzzle, it determines your brand voice.
Brand Voice and the Power of Words: Tone

Is Your Brand Seeing "Love" on Social? [INFOGRAPHIC]

Kate Dunham
Hootsuite's Love List ranks 450+ brands to uncover who's seeing "love" on social.
Is Your Brand Seeing "Love" on Social? [INFOGRAPHIC]

How to Avoid the Pitfalls of a Diluted Brand Strategy in a Conglomerate

MinterDial
When you work for a large organization with many sub-brands, where people tend to cycle through brands as part of career advancement, it’s a fact that brand differentiation becomes hard to maintain.
How to Avoid the Pitfalls of a Diluted Brand Strategy in a Conglomerate

Storytelling 101: How One Story Built a Global Brand

Resonance
In 2004, Rob Morris, a long-time human rights advocate, established Justice for Children International, a nonprofit dedicated to ending child sex trafficking. In its early years, the organization gained a certain amount of attention by building its marketing around shocking statistics, such as the fact that two children are sold into prostitution every minute. But Morris knew that they were capable of much, much more. So he started telling a story.
Storytelling 101: How One Story Built a Global Brand

How Being More Self-Aware Can Help Your Brand Succeed on Social Media

Brian Honigman
While brands have long adopted a voice to use for corporate communications and advertisements, the social, back-and-forth nature of online communications have forced that branded voice to become increasingly personal to fit in.
How Being More Self-Aware Can Help Your Brand Succeed on Social Media

How to Evaluate If Emerging Social Platforms Are Right for Your eCommerce Brand

jkotkins
With a seemingly endless amount of social networks and new ones popping up all the time, it can be hard to determine which ones are worth your company's time and energy. Here we highlight specific guidance on when you should consider marketing on these social platforms and when you shouldn’t.
How to Evaluate If Emerging Social Platforms Are Right for Your eCommerce Brand

Users, Activities, And Brands On Pinterest In 2014 [INFOGRAPHIC]

Irfan Ahmad
“With 70 million users in the world and numerous social interactions every day, Pinterest is a social network on the move… The latest statistics about users’ activities and brands’ heavy mobilization prove it.”
Users, Activities, And Brands On Pinterest In 2014 [INFOGRAPHIC]

The Few. The Proud. The Marines.

RobertPassikoff
Today is Veterans Day, a celebration to honor America's veterans for their patriotism, love of country, and willingness to serve and sacrifice for the common good. We salute them all. But today belongs to the United States Marines, marking the 239th birthday of the Corps. Marine Corps birthday celebrations come with a traditional cake-cutting ceremony that would put your usual event marketing to shame.
The Few. The Proud. The Marines.

How to Perfect Your Brand Message

CompuKol
As a business owner, you have a brand. In fact, even if you don’t own your own business, you still have a brand. Your brand may be personal, professional, or both. Have you taken a hard look at your brand lately?
How to Perfect Your Brand Message

Believable Brands: Walk the Talk

3Hhoopla
At one time or another we’ve all loved specific brands. Brands that ingrain themselves in the hearts and minds of consumers’. Brands that evoke an emotional reaction from consumers on a deep, personable level.
Believable Brands: Walk the Talk