Recent Posts

4 Quick Video Content Marketing Tips You Can Begin Using Today

martinjones
Video is unquestionably one of the fastest-growing aspects of content marketing. With that in mind, here are four tips for your company’s next video content marketing effort.
4 Quick Video Content Marketing Tips You Can Begin Using Today

Branding Lessons We Can All Learn From Dove

PaisleyHansen
You've probably come across one or two of Dove's exceptional PR advertisements in the past few years. They are amazing, awe inspiring, and in emotional at times. They have taken something like soap and turned themselves into a voice for women's beauty, and we love them for it. Let's take Dove's strategy and apply it to our own social media profiles.
Branding Lessons We Can All Learn From Dove

The One Thing Every Brand Needs to Build Trust

RohitBhargava
Despite what advertising tells you, supermodels don’t generally eat mile-high bacon burgers. Yet this is exactly the type of fabricated reality we have come to expect from marketing. It is no wonder brands and advertising continually rate dramatically low on every survey of trusted forms of communication among consumers. So how can we stop the bad habits that have put us in this situation and change the way we approach marketing?
The One Thing Every Brand Needs to Build Trust

Don't Make Social Media Mistakes Like These Brands

harshajmera
Social media in India has become the “in” place to connect with fans/followers and to advertise. But in order to get more and more followers some brands just keep doing things which has negative or no impact on their brand.
Don't Make Social Media Mistakes Like These Brands

Think Call to Reward, NOT Call to Action

AnnaFarmery
All brands want attention. All brands want awareness. And many brands do a lot of work to gain these, and then they stop. Fans, followers, email lists are the customer giving you permission to talk to them.
Think Call to Reward, NOT Call to Action

Grow Your Business by Identifying Objections and Creating Solutions

smatista
Today we’re going to talk about one of my personal pet peeves as a brand marketer: the assertion that functionality is what truly wins customers. Or, more simply, that consumers don’t judge a book by its cover.
Grow Your Business by Identifying Objections and Creating Solutions

6 Top Brands That Have Used Social Media Flawlessly

VSatpaul
Time is money, and if brands who invest a little effort and genuine concern towards their customer service platform earn more respect from their audience as compared to those who spend millions in marketing and promotion. Let's discuss some of the most interesting social media brand campaigns, and the impact of their brilliant marketing.
6 Top Brands That Have Used Social Media Flawlessly

Why Social Brandscaping Works

thuff007
Brandscaping occurs when two (or more) brands get together and form a marketing partnership that increases demand for all brands involved. Typically the brands aren’t direct competitors but instead have a shared customer demographic.
Why Social Brandscaping Works

Without This Your Marketing Success Is Doubtful

SueCockburn
Persistence plays an important part in successful marketing. Without it businesses may jump from one type of marketing strategy to another, trying build their business but not allowing sufficient time for their marketing initiatives to payoff.
Without This Your Marketing Success Is Doubtful

The Value of Earned Social Through Brand Mascots

Kate Dunham
Marketing strategies may have changed dramatically over the years, but brands are still turning out tried and true devices like catchy slogans and adorable mascots for one main reason: they work.
The Value of Earned Social Through Brand Mascots