Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
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In a traditional sense, Public Relations practitioners have been wordsmiths; conveying written and (limited) visual messages to the public. PR pros have mainly used words and text to increase awareness and educate people about products, services, controversies, and causes.
There are many channels (like social media, search engines, blogging, etc.) when it comes to building brand awareness and marketing your products and services on the Internet.
The truth is that good SEO is often not a basic process. With Google’s ever-changing algorithms, there are new considerations all the time, so the basics might not bring you the results you seek.
To be effective, the image we are branding our business with needs to reflect our business positively and accurately. It needs to begin with the first impression and carry on from there. There’s no point in selling our business as one that cares if the products or services we deliver, and the way we deliver them, leave our customers disappointed.
Far too often, brands and marketers take the time to create social media accounts “just because.” It’s easy to look around and to see that everyone is on social media.
Today, people share about 500 million images a day—a rate expected to double in the next 12 months. Although most customers won’t write a lengthy review for your site, they will happily share a picture of themselves with your product. Best-in-class digital marketers will leverage images in social marketing campaigns across social networks, .com sites, and mobile.
Whether your business idea is yet to be scrawled on the back of a napkin or you're in the midst of signing investors, a killer social media strategy is an invaluable way to establish your brand's identity. Getting a handle on the new Twitter profile is a great place to start.
Email marketing is a branding tool that will drive traffic to your website, raise overall brand awareness, and keep your business at top of mind.
"In late 2012, I embarked on the biggest creative challenge of my life. Ten months later, I would be crowned the World Champion of Air Guitar." Take a cue from the world champion of competitive air guitar, who reverse engineered a winning routine in what has become a template for all creative marketing strategy going forward.
Recruiting brand advocates and leveraging them as brand ambassadors is becoming an increasingly popular form of brand promotion. Word-of-mouth recommendations from family and friends continues to influence consumer purchasing decisions more than any other source of information.