Recent Posts

Visual Content Widens the Branding and PR Gap

brandcottage
In a traditional sense, Public Relations practitioners have been wordsmiths; conveying written and (limited) visual messages to the public. PR pros have mainly used words and text to increase awareness and educate people about products, services, controversies, and causes.
Visual Content Widens the Branding and PR Gap

How To Build Brand Awareness Through Internet Marketing

Irfan Ahmad
There are many channels (like social media, search engines, blogging, etc.) when it comes to building brand awareness and marketing your products and services on the Internet.
How To Build Brand Awareness Through Internet Marketing

Why SEO Basics Are Not Enough

Tara Urso
The truth is that good SEO is often not a basic process. With Google’s ever-changing algorithms, there are new considerations all the time, so the basics might not bring you the results you seek.
Why SEO Basics Are Not Enough

The Power of First Impressions and Branding

SueCockburn
To be effective, the image we are branding our business with needs to reflect our business positively and accurately. It needs to begin with the first impression and carry on from there. There’s no point in selling our business as one that cares if the products or services we deliver, and the way we deliver them, leave our customers disappointed.
The Power of First Impressions and Branding

Digital Communities: 5 Ways to Determine Purpose

jasonverdelli
Far too often, brands and marketers take the time to create social media accounts “just because.” It’s easy to look around and to see that everyone is on social media.
Digital Communities: 5 Ways to Determine Purpose

Creating an Impact Without Saying a Word

Tatiana Mejia
Today, peo­ple share about 500 mil­lion images a day—a rate expected to dou­ble in the next 12 months. Although most cus­tomers won’t write a lengthy review for your site, they will hap­pily share a pic­ture of them­selves with your prod­uct. Best-in-class dig­i­tal mar­keters will lever­age images in social mar­ket­ing cam­paigns across social net­works, .com sites, and mobile.
Creating an Impact Without Saying a Word

Championing Twitter’s New Look

mkarpinski
Whether your business idea is yet to be scrawled on the back of a napkin or you're in the midst of signing investors, a killer social media strategy is an invaluable way to establish your brand's identity. Getting a handle on the new Twitter profile is a great place to start.
Championing Twitter’s New Look

How to Use Email Marketing as a Strong Branding Tool

laurakwalsh
Email marketing is a branding tool that will drive traffic to your website, raise overall brand awareness, and keep your business at top of mind.
How to Use Email Marketing as a Strong Branding Tool

How Air Guitar Became a Template for All My Creative Marketing Strategy

Eric Melin
"In late 2012, I embarked on the biggest creative challenge of my life. Ten months later, I would be crowned the World Champion of Air Guitar." Take a cue from the world champion of competitive air guitar, who reverse engineered a winning routine in what has become a template for all creative marketing strategy going forward.
How Air Guitar Became a Template for All My Creative Marketing Strategy

Leveraging Brand Ambassadors

melissamcgibbon
Recruiting brand advocates and leveraging them as brand ambassadors is becoming an increasingly popular form of brand promotion. Word-of-mouth recommendations from family and friends continues to influence consumer purchasing decisions more than any other source of information.
Leveraging Brand Ambassadors