You Are What You Eat: Optimizing Content ConsumptionQuality? Or Quantity? Content Marketing Struggles with the Right Path Forward3 Ways to Take Brand Advocacy to the Next Level with User-Generated Content5 Reasons Why Your Content Marketing Isn't Working
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
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Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
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Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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For many, the notion of being a "woman in technology" is focused on computer science and the tech industry. Should the definition be so narrow? Do we really want to send the message to girls and young women that aspiring to be coders and tech entrepreneurs is the best (or only) way they can make a strong professional contribution in the Digital Era?
In social business circles, there is a strong disposition towards inclusivity in decision making. The notion is that when you involve people in decisions that effect them, then it is much more likely that they will be on board with any changes that are required. What’s more, you’re also much more likely to get wide and varied information input into the process.
You don't need to be a CEO or an industry luminary to be a social media leader. If you can pair a clear and deliberate focus with a willingness to draw people toward something you believe deeply in--be it a product, person or a passion--you can lead. To this end, this post identifies the five attributes every aspiring social media leader needs to cultivate in order to succeed online.
An avid gamer, at least when it comes to Candy Crush, IBM's Sandy Carter saw analogies about social media leadership while gaming, and came away with some thought-provoking social business lessons that she shared at The Social Shake-Up 2014.
At INBOUND in Boston I had the pleasure of hearing Malcolm Gladwell. According to him, people who drive transformation share three traits: courage, ability to reframe the problem, and a sense of urgency.
Larry Ellison, co-founder and CEO of Oracle for 37 years, is stepping out of that role to assume the role of Executive Chairman of the Board and Chief Technology Officer (CTO). The current chairman (and former Oracle CFO) Jeff Henley becomes the vice-chairman while Oracle co-presidents Safra Catz and Mark Hurd step up into CEO roles. But is this really as big of a shake-up as it may seem to some?
You might be wondering why developing your leadership skills is important as a writer. If you’re thinking about self-publishing then you will need to have the ability to lead.
If you can believe it, Day 2 topped Day 1 at The Social Shake-Up. Here are the highlights for you, in case you couldn't make it to Atlanta to shake it up with us in person.
At the Social Shake-Up, I attended a panel called "How CMOs Drive Innovation and Revenue Growth," featuring speakers David Davidovic, President, pathForward, former CMO, Merck; and Tim Minahan, CMO, SAP Cloud and LoB, SAP. Jason Breed, Enterprise Social Business Lead, IBM, moderated this session, which explored how CMOs tie their strategy to revenue; marketing's involvement in development; how marketing can fit into a business holistically, and not as an advertising add-on; and how marketing should participate in business ownership.
Last year, the Social Shake-Up was one of the best social conferences to attend and this year promises to be even better. Here are a few of the hottest topics and sessions at the Shake-Up this year that are sure to deliver and drive this industry forward.