Recent Posts

Could Snapchat Be Coming to a Classroom Near You?

Adi Gaskell
The last few years have seen a whole host of social approaches and technologies enter the classroom. Whilst the likes of Khan Academy and the MOOC platforms have led the way, there have also been a wave of smaller, but no less innovative, projects. For instance, the likes of Smart Kapp and Socrative are offering up a couple of tools for making the mobiles that most students carry with them better learning tools.
Could Snapchat Be Coming to a Classroom Near You?

Is 2015 the Year David Takes Down Goliath?

KyleV767
Every year it seems like contenders wade into the pool of social networks, only to be bought up or dispatched. But, is 2015 any different? Can David take down Goliath?
Is 2015 the Year David Takes Down Goliath?

The Rules of Engagement on Facebook

Act-On Software
If you want to make your content sharable and searchable on Facebook, you need to have a thorough understanding of Facebook principles and the general rules that apply to content and behavior.
The Rules of Engagement on Facebook

How Would You Spend 30 Minutes On Social Media?

CarolineMelberg
Most of us spend a lot more than 30 minutes on social media, but many of us wish we could figure out how to do it. All of the different platforms and rabbit trails are a time-sucker if you aren’t careful, but social media is part of the way business operates these days.
How Would You Spend 30 Minutes On Social Media?

Using Social Networks to Gauge the Mood of a Community

Adi Gaskell
Over the last few years there have been an increasing number of attempts to use social network data to understand various things about the real world. For instance, only recently I wrote about a new project that is using Twitter data to try and underpin better urban policy making and planning.
Using Social Networks to Gauge the Mood of a Community

Any Idiot Can Be A LinkedIn LION

DaveBrock
LinkedIn is tremendously powerful in helping each of us better connect with each other, as well as discover important new contacts. But as with any great tool, there are people that twist it in ways that were never intended. Over time, they start diminishing the value of the tool–or at least make the community using the tool very wary. LinkedIn LIONs, fit into that category.
Any Idiot Can Be A LinkedIn LION

Social Advocacy and Politics: I Resolve to Be More Social

DrDigipol
The challenge we face keeping most New Year’s resolutions is that we have to go it alone. That can be tough. There is nothing like a support network to help achieve our goals. That is why I recommend you make a more achievable resolution this year: be more social.
Social Advocacy and Politics: I Resolve to Be More Social

Organic Social Media is Dead: But Was It Ever Alive?

RichardStacy
It appears to have become an article of faith that organic social media reach is dead. The reason for this, so the idea goes, is that the social space has become so cluttered that achieving cut-through is now too difficult.
Organic Social Media is Dead: But Was It Ever Alive?

As Social Networks Gather More Data, How Will Users React?

mattrhodes
A report from a committee of the UK parliament has said that social networks sites such as Facebook and Twitter should be more transparent about what data they collect and how this is used. The report claims that a reasonable person could not be expected to understand how the sites use their data.
As Social Networks Gather More Data, How Will Users React?

Video Ads, Facebook, and Marketing

CarolineMelberg
Macy’s is just one of the many businesses that jumped on the Facebook video ad bandwagon when it rolled out last March. The site says that all video views — including ads — number about one billion every day, with 65% of those views on a mobile device.
Video Ads, Facebook, and Marketing