Recent Posts

As Social Networks Gather More Data, How Will Users React?

mattrhodes
A report from a committee of the UK parliament has said that social networks sites such as Facebook and Twitter should be more transparent about what data they collect and how this is used. The report claims that a reasonable person could not be expected to understand how the sites use their data.
As Social Networks Gather More Data, How Will Users React?

Video Ads, Facebook, and Marketing

CarolineMelberg
Macy’s is just one of the many businesses that jumped on the Facebook video ad bandwagon when it rolled out last March. The site says that all video views — including ads — number about one billion every day, with 65% of those views on a mobile device.
Video Ads, Facebook, and Marketing

Are Brands Wasting Money on Facebook and Twitter?

mattrhodes
Following announcements from Facebook that they are going to limit overly promotional posts on newsfeeds, a report from Forrester says that brands might be wasting their time and money on networks like Facebook and Twitter.
Are Brands Wasting Money on Facebook and Twitter?

B2B's Can't Afford to Avoid Marketing on LinkedIn

WSS Marketing
Just because LinkedIn has the reputation of being the suit and tie of the social media world doesn’t mean it lacks value. A lot of marketers have passed over the site on first glance because they saw it as too stuffy and not as social as it’s cousins, Twitter and Facebook.
B2B's Can't Afford to Avoid Marketing on LinkedIn

Facebook is Punishing Bad Content: Here's How to Create Great Content Every Day

JonBurg
The web has been abuzz over Facebook's latest blow to brand publishers: a new algorithm that will demote many posts from brand pages. The industry has been portraying this as the latest blow from Facebook. They couldn't be more wrong.
Facebook is Punishing Bad Content: Here's How to Create Great Content Every Day

The Rules of Engagement on Facebook

Act-On Software
If you want to make your content sharable and searchable on Facebook, you need to have a thorough understanding of Facebook principles and the general rules that apply to content and behavior.
The Rules of Engagement on Facebook

Users, Activities, And Brands On Pinterest In 2014 [INFOGRAPHIC]

Irfan Ahmad
“With 70 million users in the world and numerous social interactions every day, Pinterest is a social network on the move… The latest statistics about users’ activities and brands’ heavy mobilization prove it.”
Users, Activities, And Brands On Pinterest In 2014 [INFOGRAPHIC]

Social Media Marketing: Build Your Business on Google+ [INFOGRAPHIC]

Irfan Ahmad
Are you using Google+ for marketing purposes? Do you want to learn how to grow your business on Google Plus?
Social Media Marketing: Build Your Business on Google+ [INFOGRAPHIC]

Funding Comparison: Social Networks and Collaborative Economy

JeremiahOwyang
Having analyzed the social networking space for about a decade, I was curious on comparing it to the Collaborative Economy space where I’m currently focused fulltime.
Funding Comparison: Social Networks and Collaborative Economy

Your Holiday Facebook Ads Should Have Started Yesterday

Curtis Harrison
Your Holiday Facebook Ads Should Have Started Yesterday! Don’t be surprised if you start to see a “buy” button on Facebook in the coming weeks. That’s not a prediction, but it is an educated guess.
Your Holiday Facebook Ads Should Have Started Yesterday