Recent Posts

Google+ Is an Island of Misfit Toys

cabraham
With the advent of the Internet and the virtual community, it’s been easier than ever for birds of a feather to do much more than just flock together – they’re able to discover that they’re swans and not ugly ducklings well before taking to the sky in V formation.
Google+ Is an Island of Misfit Toys

Become a Pinterest Warrior: Social Media Marketing on Pinterest [INFOGRAPHIC]

Irfan Ahmad
Is Pinterest part of your social media marketing strategy? Pinterest has 70 million active users worldwide. The social network also generates more traffic than YouTube, Google+ and LinkedIn combined.
Become a Pinterest Warrior: Social Media Marketing on Pinterest [INFOGRAPHIC]

How To Build Brand Awareness Through Internet Marketing

Irfan Ahmad
There are many channels (like social media, search engines, blogging, etc.) when it comes to building brand awareness and marketing your products and services on the Internet.
How To Build Brand Awareness Through Internet Marketing

Digital Marketing Technology

Neil Tolbert
If there is one powerful outcome from the advancement of technology it would be marketing. Gone are the days of running an ad in the local paper and wondering if anyone saw it.
Digital Marketing Technology

Local Marketing Gets a Toy

CarolineMelberg
Yelp is ten years old and they gave everybody else a gift to celebrate, a new toy called Yelp Trends. Now I know it’s a serious tool because it is a decade of data, but is it fun.
Local Marketing Gets a Toy

Social Network vs. Online Community: What Is the Difference?

laurajohnson1
Underneath the large, all-encompassing term of social media, there are two types or sub-categories: Social Networks and Online Communities. Both have their perks and common uses, but what really are they and who should be using them? Here’s the breakdown.
Social Network vs. Online Community: What Is the Difference?

5 Reasons People Aren't Reading Your Content

rsj8000
You’ve got good content, but nobody’s reading it. Find out why people aren't reading your content and get more eyeballs with these tips.
5 Reasons People Aren't Reading Your Content

How to Build a Relationship, Not Just a Content Promotion Strategy

nsholly
A successful content promotion strategy relies on you to create and share content that truly addresses the needs of your customers. Forget about what you’re selling and focus instead on what information your customer needs to make smart purchase decisions and how she finds and consumes content. Create that content and make it available to your target customers to build trust and develop strong relationships.
How to Build a Relationship, Not Just a Content Promotion Strategy

The New Rules of Social: Mobile First & Pay to Play

pdavis
We’re halfway through 2014 and it goes without saying that a lot has happened this year in social. We’ve all been witness to these as they’ve happened. To go over every thing that has taken place would take more than just a blog post. So where is social leading us from here?
The New Rules of Social: Mobile First & Pay to Play

The 4 Essential Truths of Brand Advocacy

Tiffani_Allen
As professionals, we don’t always have time to read all of the posts about brand advocacy and pull out insights — luckily for you, I’ve made it an essential part of my week to do just that. So, I’ve pulled together a list of 4 truths you absolutely need to know about brand advocacy.
The 4 Essential Truths of Brand Advocacy