Recent Posts

3 Steps to Strengthen Your Voice for Social Media

Martín La Rocca
When your brand begins engaging in social media, your voice needs to be strongly defined for the variety and volume of conversation you are now involved in.
3 Steps to Strengthen Your Voice for Social Media

The Good and Bad of Social Media Marketing [INFOGRAPHIC]

Irfan Ahmad
This infographic from outmarket explores the notion that social media is a must-have for brands today, but the reality about why CMOs question it and what its true strengths and weaknesses are.
The Good and Bad of Social Media Marketing [INFOGRAPHIC]

How to SMAC (Social, Mobile, Analytic, Cloud) Your Business Model

Jayson Bowden
If there is a new emerging paradigm for business, it is SMAC. Social, Mobile, Analytic, and Cloud based business models are becoming a hotter trend in digital marketing networks.
How to SMAC (Social, Mobile, Analytic, Cloud) Your Business Model

How Consensus Forms on Social Networks

Adi Gaskell
Social networks are part of modern life, and becoming a common aspect of organizational life. There has been considerable discussion around the value of such networks, particularly when it comes to forming opinions.
How Consensus Forms on Social Networks

New Benchmark Reports Approaching to Google Analytics

joym
Even after the announcement of Universal Analytics out of beta, Google Analytics recently proclaimed to unleash new benchmark reports. Surprising isn’t it!
New Benchmark Reports Approaching to Google Analytics

The State of Social Media Marketing: Fall 2014 Edition

meloniedodaro
Having trouble keeping up with all of the recent changes to social media? There have been some big and important changes recently in social media that will be covered in this State of Social Media Marketing blog post.
The State of Social Media Marketing: Fall 2014 Edition

How Social Media Has Changed Us: The Good and the Bad

tommy_landry
Let’s look at ways that social media improves our life experience, and also a few ways that it uncovers a few of the more unsightly parts of humanity.
How Social Media Has Changed Us: The Good and the Bad

The Value of Earned Social Through Brand Mascots

Kate Dunham
Marketing strategies may have changed dramatically over the years, but brands are still turning out tried and true devices like catchy slogans and adorable mascots for one main reason: they work.
The Value of Earned Social Through Brand Mascots

Social Media and the Law: Why Criminals Share Online

DannyAlanHall
Recently, an inmate was able to escape from Lancaster County sheriff‘s deputies. After his escape, the inmate stopped and posted a status update to Facebook.
Social Media and the Law: Why Criminals Share Online

How Will You Deal With Your Digital Afterlife? [INFOGRAPHIC]

maddiegrant
Only 20% of UK adults admitted to having given though to what will happen to their social profiles after they die. And there was quite a divide in how they would want their profiles to be maintained.
How Will You Deal With Your Digital Afterlife? [INFOGRAPHIC]