Recent Posts

How to Increase YouTube Engagement [INFOGRAPHIC]

PamDyer
Many businesses are daunted by the prospect of using YouTube because of the perceived complexity. Getting started with filming and production can be perceived as intimidating, and brands often pass on the opportunity because it seems like it’s too much to deal with. Before jumping to conclusions, check out this infographic from QuickSprout. It some offers some key statistics and these best practices that help increase YouTube engagement.
How to Increase YouTube Engagement [INFOGRAPHIC]

Should Google Target Younger Audiences?

Rob Sutter
Reportedly, Google is looking to target younger audiences, as far as account privileges are concerned. Basically, the company in question might lower age requirements for those who would like to sign up for YouTube and Gmail. Is this move unfounded, on the part of Google, or will it prove to be useful for long-term social media engagement amongst those who get involved earlier?
Should Google Target Younger Audiences?

12 Video Elements That Determine Your YouTube Ranking

alistair.roque
Simply uploading a video won't automatically bring swarms of social engagement though. YouTube marketing has become an art and science in itself, requiring the same precise timing and strategies used in optimizing content for large search engines like Google. Aside from original and compelling content, you must have an understanding of how rankings work and what elements affect them.
12 Video Elements That Determine Your YouTube Ranking

How You Should Be Tracking Metrics on YouTube

georgemathew
YouTube is the world’s second largest search engine. Devoting time to develop and execute a marketing strategy on YouTube you will achieve success a lot quicker. In this article, George Mathew shows how to discover the percentage of audience that is actually interested in your videos. He also shares some methods that determine the success of promotions and contributions and effect the have on the number of views.
 How You Should Be Tracking Metrics on YouTube

How to Use YouTube Annotations to Increase Subscribers and Watch Time (VICE Case Study)

andrewmacarthy
Just before we begin, a heads-up that you add most annotations to YouTube videos by clicking to edit one in Video Manager, and selecting the Annotations tab. From here, you can select the type of annotation you want to use, its text, colour, placement, function and duration.
How to Use YouTube Annotations to Increase Subscribers and Watch Time (VICE Case Study)

Celebrate Your Social Media Successes, but Don't Forget that Community Trust is the Key

CraigThomler
In June the Baltimore Police Department hit a milestone on Twitter, reaching 50,000 followers. In celebration of this, they released a video thanking the community.
Celebrate Your Social Media Successes, but Don't Forget that Community Trust is the Key

4 Tips for How to Use YouTube for eCommerce

StoreYa
YouTube is an amazing and often under-utilized social platform for eCommerce and small business owners. By following a few simple steps, any business can get running on YouTube and start reaping the benefits it can provide.
4 Tips for How to Use YouTube for eCommerce

What Happens in Just ONE Minute on YouTube [INFOGRAPHIC]

Irfan Ahmad
Every 60 seconds, YouTube makes an estimated $10,654.49; at least 1,388 channel subscriptions are formed; and 100 hours of videos are uploaded. Take a look at this infographic created by YouTubeDownloader illustrating what else happens in a YouTube minute.
What Happens in Just ONE Minute on YouTube [INFOGRAPHIC]

Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

PamDyer
The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.
Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

5 Steps to More Effective YouTube Video Ads

Brian Honigman
We watch more than 6 billion hours of video on YouTube every month, which represents a major opportunity for businesses to reach their audiences active on this network every day. Spending on online video advertising will increase by 38.9% and reach $5.75 billion by the end of 2014.
5 Steps to More Effective YouTube Video Ads