Recent Posts

How to Build an Audience on YouTube

georgemathew
Today, YouTube is one of the most important platforms for your content. However, if you want to be successful on YouTube, you have to build an audience. With some comprehensive techniques in mind and an experience of doing it himself, George Mathew explains how to do that.
How to Build an Audience on YouTube

Social Advocacy and Politics: Not for Wonks Only

DrDigipol
The Congressional Budget Office is now on YouTube, as well as Twitter. Government delivered to you! You might be thinking, “I have enough TV to watch. Why would I watch CBO testimonies?” Good question.
Social Advocacy and Politics: Not for Wonks Only

How to Build Your Brand on YouTube and Reach New Customers

joym
YouTube is considered to be a vital ingredient of a successful social media marketing campaign for branding your business and products over Internet. Here's a list of 3 vital tactics that can be used for developing your brand on YouTube.
How to Build Your Brand on YouTube and Reach New Customers

Get Schooled by YouTubers: Content and Business Strategy

RGBSocial
For many businesses and brands, success on YouTube remains elusive, and to many, the challenges the platform presents can seem insurmountable. There are, however, some powerhouse brands that are thriving on the platform.
Get Schooled by YouTubers: Content and Business Strategy

How to Increase YouTube Engagement [INFOGRAPHIC]

PamDyer
Many businesses are daunted by the prospect of using YouTube because of the perceived complexity. Getting started with filming and production can be perceived as intimidating, and brands often pass on the opportunity because it seems like it’s too much to deal with. Before jumping to conclusions, check out this infographic from QuickSprout. It some offers some key statistics and these best practices that help increase YouTube engagement.
How to Increase YouTube Engagement [INFOGRAPHIC]

Should Google Target Younger Audiences?

Rob Sutter
Reportedly, Google is looking to target younger audiences, as far as account privileges are concerned. Basically, the company in question might lower age requirements for those who would like to sign up for YouTube and Gmail. Is this move unfounded, on the part of Google, or will it prove to be useful for long-term social media engagement amongst those who get involved earlier?
Should Google Target Younger Audiences?

12 Video Elements That Determine Your YouTube Ranking

alistair.roque
Simply uploading a video won't automatically bring swarms of social engagement though. YouTube marketing has become an art and science in itself, requiring the same precise timing and strategies used in optimizing content for large search engines like Google. Aside from original and compelling content, you must have an understanding of how rankings work and what elements affect them.
12 Video Elements That Determine Your YouTube Ranking

How You Should Be Tracking Metrics on YouTube

georgemathew
YouTube is the world’s second largest search engine. Devoting time to develop and execute a marketing strategy on YouTube you will achieve success a lot quicker. In this article, George Mathew shows how to discover the percentage of audience that is actually interested in your videos. He also shares some methods that determine the success of promotions and contributions and effect the have on the number of views.
 How You Should Be Tracking Metrics on YouTube

How to Use YouTube Annotations to Increase Subscribers and Watch Time (VICE Case Study)

andrewmacarthy
Just before we begin, a heads-up that you add most annotations to YouTube videos by clicking to edit one in Video Manager, and selecting the Annotations tab. From here, you can select the type of annotation you want to use, its text, colour, placement, function and duration.
How to Use YouTube Annotations to Increase Subscribers and Watch Time (VICE Case Study)

Celebrate Your Social Media Successes, but Don't Forget that Community Trust is the Key

CraigThomler
In June the Baltimore Police Department hit a milestone on Twitter, reaching 50,000 followers. In celebration of this, they released a video thanking the community.
Celebrate Your Social Media Successes, but Don't Forget that Community Trust is the Key