Recent Posts

10 Ways to Get More People to Read Your Content [INFOGRAPHIC]

PamDyer
Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing. All of these elements work in concert to drive your target audience to your posts.
10 Ways to Get More People to Read Your Content [INFOGRAPHIC]

Boost Your Blogging Confidence: 5 Proven Tips

markwschaefer
I’ve teamed up with my friend Sarah Mason to breathe new life into some vital ideas from my blog archive, and I think this one is perhaps our best work yet. It’s fun, entertaining, and an educational look at blogging confidence.
Boost Your Blogging Confidence: 5 Proven Tips

YouTube Is Investing in Its Content Creators

lauraalison
YouTube, owned by Google, has the right idea: investing into its content creators, giving them a space where they can considerably improve the quality of their videos, rivaling even television shows that come out of fully functioning studios. These higher quality videos may even lead to even more views. Every click from a YouTuber brings in precious ad revenue for YouTube, so these spaces will probably end up paying for themselves.
YouTube Is Investing in Its Content Creators

Digital Marketing Shifts Coming out of AdTech 2014

markwschaefer
My friend Jonathan Barrick had the unique opportunity to cover the AdTech 2014 conference in New York City recently and collect digital trends, ideas, and opportunities from some of the biggest the companies in the business. He told me that there was a “distinct attitude shift about digital marketing” compared to other years and we are fortunate to have some of these observations today.
Digital Marketing Shifts Coming out of AdTech 2014

The Content Cornucopia: What Content Is Your Audience Craving This Thanksgiving? [INFOGRAPHIC]

NicoleKarlis
Your dinner guests need a variety of food to satisfy their cravings — and so do your content consumers. This Thanksgiving, show your audience appreciation with the help of our Content Cornucopia.
The Content Cornucopia: What Content Is Your Audience Craving This Thanksgiving? [INFOGRAPHIC]

Brand Voice and the Power of Words: Tone

lacylu42
Tone is the overall attitude you as the author take towards your subject. It decides how readers will read a piece and how they will feel about the subject. It creates a mood. And, more than any other single piece of the puzzle, it determines your brand voice.
Brand Voice and the Power of Words: Tone

Five 2015 Digital Marketing Trends for Your Consideration

markwschaefer
It’s a popular time to look into the crystal ball for the next year and make a few predictions. It is also what I love to do most: think about what’s next! Here are some potential digital marketing trends for 2015 that have my wheels turning.
Five 2015 Digital Marketing Trends for Your Consideration

A Place Designers Can Call HOME

MegHan.Hunt
As the audience for interior and exterior design evolves, so has the method for reaching them. We live in a digital world where mobile technology, social media, and online videos rule. With a focus on content curation, The Design Network is the first ever crowd-sourced, broadband television network and online community for both professional interior designers and the modern DIY crowd.
A Place Designers Can Call HOME

Four Ideas to Overcome Content Saturation in Your Niche

markwschaefer
Here is the sneaky little secret of content marketing nobody likes to talk about. Often, to create an effective strategy, you don’t have to produce the best content. You just need to be first in your niche, and overwhelming. Content saturation is a legitimate strategy.
Four Ideas to Overcome Content Saturation in Your Niche

Six Fast Ways to Improve Your B2B Copy

cryan
Every few months I get the urge to focus my blog post on the subject of copywriting – specifically, how to write B2B copy that achieve the intended results. I do this not only to help the readers of my blog, but also because I need the useful reminders myself on how to communicate in the most effective manner. Here are six ways to improve your B2B copy and drive stronger results.
Six Fast Ways to Improve Your B2B Copy