Recent Posts

Design B2B Marketing Content in Pursuit of Inquiry

ArdathAlbee
Most marketers have gotten so tied around the axle about wanting their content to perform from an audience perspective that they've not given much thought to how it can perform as an inquiry to improve that very relevance and engagement that they're after. The big question to answer is: What is my content designed to help me - as a marketer - learn about those who engage with it?
Design B2B Marketing Content in Pursuit of Inquiry

5 Creative Ways to Come Up With Blog Topics

Schottenstein Real Estate Group
A great way to start marketing your company is to start blogging. Topics and ideas that are creative and eye catching will generate great interaction for your company. Don’t get writers block when thinking of topics and ideas to write about. If you take the time to think about blog topics, you might be surprised to find it is easier than you think.
5 Creative Ways to Come Up With Blog Topics

Beyond Engagement: Listening to the Employee's Tale

greykite
People often ask: “Advocacy – what’s in it for the employees?” And it’s a question that doesn’t have a unique answer. For some, an employee advocacy program offers an opportunity to develop a personal brand that outlives the original initiative; for others, becoming a subject-matter expert is a desirable and career-enhancing move.
Beyond Engagement: Listening to the Employee's Tale

6 Awesome Ways to Rejuvenate Old Content on Your Blog

Nick Allen
There is one thing that Google and its assorted trawling bots love, and that is fresh content. But often, creating bespoke, singular content is an expensive process. So how do you get the most out of new content? This post will identify new content opportunities from old or existing content.
6 Awesome Ways to Rejuvenate Old Content on Your Blog

5 Ways to Know If Your B2B Blog Is Picking Up Steam

DouglasBurdett
Your company has embarked on a blogging journey to increase the right kind of traffic to your site and to convert visitors to leads. Those leads can then be nurtured toward a sale and become raving fans of your company.
5 Ways to Know If Your B2B Blog Is Picking Up Steam

Brand Building with Backlinks via Blogger Outreach

Warren Knight
The aim of my blog every week is to deliver useful information or products that can help you, as a business, grow. This week is no different. Over the past few months I have been receiving emails daily from entrepreneurs and businesses that want to either advertise, or write a guest blog on my website.
Brand Building with Backlinks via Blogger Outreach

Crafting Better Social Media Posts Using Email Marketing Principles

aeliason
Social media posts and email copy face some of the same challenges in order to get noticed. By applying some of the best practices for standing out in a busy inbox, you can turn your social marketing campaign into something more engaging and valuable.
Crafting Better Social Media Posts Using Email Marketing Principles

Business Networking: Getting Found

3Hhoopla
Since the later part of the last century there has been a big shift in how business networking is perceived. Believe it or not, there use to be a time when “business networking” was a taboo. It was actually considered shameful to admit that you received access to a meeting or even information through a networking relationship.
Business Networking: Getting Found

5 Simple Tactics to Spice Up Your Social Media Marketing

threadyblock
Getting enough traffic to your website is by far the biggest challenge of running an online business. Every marketing tactic, and marketing channel really boils down to one singular objective. Getting more traffic through the site.
5 Simple Tactics to Spice Up Your Social Media Marketing

The World Doesn't Revolve Around Search!

Mike_Velocity
Yes, search is important, but it’s not the only reason for creating content. In fact, it’s one of the last reasons we create content. In the vast majority of cases, we’ll create content that is to be used in order to communicate with a client’s customers and prospects.
The World Doesn't Revolve Around Search!