Recent Posts

The Content Cornucopia: What Content Is Your Audience Craving This Thanksgiving? [INFOGRAPHIC]

NicoleKarlis
Your dinner guests need a variety of food to satisfy their cravings — and so do your content consumers. This Thanksgiving, show your audience appreciation with the help of our Content Cornucopia.
The Content Cornucopia: What Content Is Your Audience Craving This Thanksgiving? [INFOGRAPHIC]

Brand Voice and the Power of Words: Tone

lacylu42
Tone is the overall attitude you as the author take towards your subject. It decides how readers will read a piece and how they will feel about the subject. It creates a mood. And, more than any other single piece of the puzzle, it determines your brand voice.
Brand Voice and the Power of Words: Tone

Five 2015 Digital Marketing Trends for Your Consideration

markwschaefer
It’s a popular time to look into the crystal ball for the next year and make a few predictions. It is also what I love to do most: think about what’s next! Here are some potential digital marketing trends for 2015 that have my wheels turning.
Five 2015 Digital Marketing Trends for Your Consideration

A Place Designers Can Call HOME

MegHan.Hunt
As the audience for interior and exterior design evolves, so has the method for reaching them. We live in a digital world where mobile technology, social media, and online videos rule. With a focus on content curation, The Design Network is the first ever crowd-sourced, broadband television network and online community for both professional interior designers and the modern DIY crowd.
A Place Designers Can Call HOME

Four Ideas to Overcome Content Saturation in Your Niche

markwschaefer
Here is the sneaky little secret of content marketing nobody likes to talk about. Often, to create an effective strategy, you don’t have to produce the best content. You just need to be first in your niche, and overwhelming. Content saturation is a legitimate strategy.
Four Ideas to Overcome Content Saturation in Your Niche

Six Fast Ways to Improve Your B2B Copy

cryan
Every few months I get the urge to focus my blog post on the subject of copywriting – specifically, how to write B2B copy that achieve the intended results. I do this not only to help the readers of my blog, but also because I need the useful reminders myself on how to communicate in the most effective manner. Here are six ways to improve your B2B copy and drive stronger results.
Six Fast Ways to Improve Your B2B Copy

Why Headlines Came to Rule the Content Marketing World

Julie Neidlinger
Pretend, for a moment, that we’re at ceremony for the content marketing graduating class of 2014, and the valedictorian is giving a speech on how headlines came to rule the content marketing world. What would she say about the past year, when it came to crafting headlines? Why did headlines get the spotlight?
Why Headlines Came to Rule the Content Marketing World

How to Get More Retweets and Shares from Your Social Media Content

BrettRelander
Shares and retweets are excellent ways for your message to go viral and for ensuring it ends up in front of as many potential leads as possible. There is not a magic wand you can wave to make your social media content go viral, but there are a few steps you can take to get more shares and retweets from your social media content.
How to Get More Retweets and Shares from Your Social Media Content

Is There a "Content Pattern" That Builds a Brand?

markwschaefer
YouTube has been promoting a “3H” video brand strategy and revealed a content pattern that seemed to be the most successful in building an engaged audience for the long-term. Can this idea be applied to a business of ANY size? Even an individual blogger? Let’s look at the 3H content pattern and how it relates to audience-building.
Is There a "Content Pattern" That Builds a Brand?

What Content Should You Create?

pruneau
While content marketing’s growth and adoption are increasing, success with this endeavor is anything but a sure thing. So how do you know what content to create? Here are five practical answers that will keep you on track to always be publishing to help your customers succeed.
What Content Should You Create?