Recent Posts

Conversions Over Transactions

BradJoe
Have you ever wondered what it is that makes brands like Starbucks and Nike so successful in the eCommerce world? It's not their inherently exceptional value proposition, or their mysterious ability to find radically wonderful employees, nor is it even their quality of products and services
Conversions Over Transactions

9 Mistakes Most Businesses Make on Social Media [INFOGRAPHIC]

Irfan Ahmad
Anyone who owns and runs a business should already understand the importance of an effective social media campaign, but there are a lot of businesses out there that get it wrong.
9 Mistakes Most Businesses Make on Social Media [INFOGRAPHIC]

Ten Myths About Baby Boomers on Social Media

adrienne_grubb
Baby boomers are a wealthy and tech-savvy audience, often dismissed by advertisers. In this post, we challenge misconceptions about the over 50s on social media.
Ten Myths About Baby Boomers on Social Media

Is There a Perfect Time to Send Your Marketing Message? [INFOGRAPHIC]

Jake Jeffries
When sending your marketing message you need to put yourself in the shoes of your customer who will be receiving it, is your message relevant at that time? Send your message to late and you will miss your chance but does the early bird forget about the worm?
Is There a Perfect Time to Send Your Marketing Message? [INFOGRAPHIC]

How Social Media Can Influence Health and Weight

PaisleyHansen
Our world is obsessed with weight loss and the honest truth is people are posting it on their social profiles. A weight loss education can actually be found on your friends social profiles and if not them pay attention to companies that center their business model around weight loss. Let the social web make you thinner and healthier than ever before just by being active online!
How Social Media Can Influence Health and Weight

7 Tips for Responding to Negative Comments on Social Media

Wendy Baird
Receiving negative response from your social audience? The best course of action can be tricky. Learn how to deal with negative comments with these 7 tips.
7 Tips for Responding to Negative Comments on Social Media

The Social Media Forecast: Cloudy!

markwschaefer
It’s that time of year again when people are cranking up their predictions for the next year. I’ve often made prognostications here on the blog. But to add different spin on things, I came across a list of predictions I made in 2010. Let’s see how I actually did with this social media forecast four years later.
The Social Media Forecast: Cloudy!

Crafting Better Social Media Posts Using Email Marketing Principles

aeliason
Social media posts and email copy face some of the same challenges in order to get noticed. By applying some of the best practices for standing out in a busy inbox, you can turn your social marketing campaign into something more engaging and valuable.
Crafting Better Social Media Posts Using Email Marketing Principles

Communication 2.0: Leveraging the Potential of Social Media in Retail Marketing Strategy

hbawab
If your company is still new to the world of social media, or revamping its existing social media presence, there are a number of steps that can be taken to maximize social growth. The first step is learning to communicate properly on social media, retooling and executing your message over a variety of platforms.
Communication 2.0: Leveraging the Potential of Social Media in Retail Marketing Strategy

Social Media and FDA Regulation for Medical Devices

Jonathan Catley
The risk in social media often arises when a marketer interacts with other users in a way that is deemed improper by the FDA.
Social Media and FDA Regulation for Medical Devices