Recent Posts

How to Beat Facebook: 11 Algorithm-Fighting Workarounds to Get Your Post Visibility Back

larrykim
Facebook's organic post visibility is falling every month and is growing ever closer to zero. These 11 Facebook anti-algorithm tactics will help get your fan engagement back.
How to Beat Facebook: 11 Algorithm-Fighting Workarounds to Get Your Post Visibility Back

Government Agencies Acknowledge Security and the Cloud

BradFriedman
The health care arena has undergone drastic changes over the past few years, and technology and legislative compliance are at the heart of those changes as it relates to security and the cloud. The federal government recently made two endorsements of cloud technology, a move that validates the trusted security available with the cloud.
Government Agencies Acknowledge Security and the Cloud

Why You Can't Afford to Miss Out on Google My Business

Deborah Sweeney
Social media analysts have long recommended that businesses create and maintain a Google+ presence if, for no other reason, it boosted SEO. But there were plenty of people who didn’t really see much use for the site, and just let their accounts lapse. That changed with the launch of Google My Business. The tools and features alone make the service worth using.
Why You Can't Afford to Miss Out on Google My Business

Social Advocacy & Politics: Thought Leadership in the Social Age

DrDigipol
Social media is where public thinking happens. So if you want to be a thought leader, you must lead on social media. Lead not only on social media, but like the tree falling in the woods, if you want to be heard you’ve got to fall among thinking people.
Social Advocacy & Politics: Thought Leadership in the Social Age

Secrets of Great Communities and Community Managers

Vanessa DiMauro
Superior online communities, those that achieve breakthrough results for their organizations, all share a common trait. Namely, they are treated as strategic initiatives and not campaigns, marketing programs, or skunk works efforts. Great communities are holistic, integrated initiatives that support an important business need.
Secrets of Great Communities and Community Managers

Social Startups: Bizible Connects All the Dots from Marketing Contributions to Revenue

shaybmoser
“We decided to move up market to replace and expand on the Salesforce for Google AdWords product,” says Aaron Bird, co-founder and CEO of the up-and-coming marketing analytics powerhouse. “We added a number of features so companies can track ALL marketing in Salesforce and match that with revenue.”
Social Startups: Bizible Connects All the Dots from Marketing Contributions to Revenue

Facebook's Been Running Psychological Experiments On You

Avtar Ram Singh
Felt a little lower or happier than usual for a week in January 2012? It might have been because of an "experiment" Facebook conducted on you. Facebook identified 689,003 English-speaking users to run a psychological experiment on for the duration of a week.
Facebook's Been Running Psychological Experiments On You

How Air Guitar Became a Template for All My Creative Marketing Strategy

Eric Melin
"In late 2012, I embarked on the biggest creative challenge of my life. Ten months later, I would be crowned the World Champion of Air Guitar." Take a cue from the world champion of competitive air guitar, who reverse engineered a winning routine in what has become a template for all creative marketing strategy going forward.
How Air Guitar Became a Template for All My Creative Marketing Strategy

Instagram for Small Businesses: Your New Best Friend

WSS Marketing
Instagram is possibly the new lifeblood of social media platforms for small businesses. Is that overdramatic? Whether you’re brand spanking new to the world of Instagram or have found yourself unsure of how to manage your account, here are some tips to turn you into a small business Instagram marketing guru.
Instagram for Small Businesses: Your New Best Friend

Where Is the Ad Spend Headed? [INFOGRAPHIC]

Leslie Nuccio
The biggest difference between content marketing and advertising, though, is that one of the main principles of content marketing is getting out there and marketing the marketing, which isn’t something one would typically do with a traditional print ad or a digital banner ad.
Where Is the Ad Spend Headed? [INFOGRAPHIC]