Recent Posts

Proactive Social Media: Super Bowl Edition

fbocchino
Good luck getting your post noticed nonetheless your message received next Monday morning. The Web will be overflowing with Facebook posts, Tweets, Instagrams, blogs, and commentary on the successes, failures, bad calls, and great plays of Super Bowl 49 (Sorry. English Major here. I don't do Roman Numerals).
Proactive Social Media: Super Bowl Edition

How Often Should You Post to Social Media [INFOGRAPHIC]

coreypadveen
One of the more popular questions marketers tend to ask relates to how often to post to social media. The truth of the matter is simple: the frequency with which you post will differ based on both the industry in which you find your business and the qualities of your audience. That said, there are some basic guidelines that serve as a starting point when considering where to begin.
How Often Should You Post to Social Media [INFOGRAPHIC]

Does Social Media Stress You Out?

Adi Gaskell
There’s rather a lot to suggest that social media isn’t very good for our general wellbeing. For instance, it’s widely believed that we aren’t especially honest when we share things on Facebook, and this curation leads us to portray ourselves in as good a light as possible. Now that’s great, except everyone else does too, and there glistening fakery thus makes us feel rather bad about ourselves.
Does Social Media Stress You Out?

How to Supercharge Your Freelancing Business Using Social Media

aliciarades
Looking for ways to boost your freelancing business? Social media isn't just a tool for the rich and famous. Check out these ways you can use social media to make your sole proprietorship a success.
How to Supercharge Your Freelancing Business Using Social Media

Why Organizational Messaging Fails

LizWainger
For organizations to communicate effectively, it's not enough to develop great messages. Equally important is getting the entire enterprise to embrace and understand how to communicate your messages. All too often the focus is on creating messages but not enough on developing the messengers.
Why Organizational Messaging Fails

5 Ways to Become a Top Influencer in Social Media

Andy Franco
Standing out in a crowd and being perceived as an industry leader is very important to marketers working within various social media outlets. Here are five ways to strengthen your influence and cultivate a stronger online network.
5 Ways to Become a Top Influencer in Social Media

What Your Facebook Likes Say About You

Adi Gaskell
As the use of social media data in research has grown, there has been a degree of uncertainty over just how reliable it is. After all, there is much to suggest that we’re far from ourselves on social media, and rather than projecting reality, we project how we’d like things to be.
What Your Facebook Likes Say About You

Breaking Down the Buying Committee: How to Communicate with CFOs

Koka Sexton
When a prospect pursues new initiatives, they must first present a business case, gain buy-in from various committees, and get budget approval to move forward. Numbers are the defining factors here; you need to convince the financial gatekeepers that your solutions will solve a problem, advance the organization’s ability to generate revenue, and ultimately produce a good return on the investment.
Breaking Down the Buying Committee: How to Communicate with CFOs

The 10 Most Viral Videos of 2014 [VIDEOS]

PaisleyHansen
Sometimes we need to stop obsessing over our own campaigns and just sit back and re-watch the funny and viral videos from the past year. One to give our mind a creative break, but also to start soaking in what elements came together to make these videos so successful. Some of the best Ideas I have ever had are when I was "taking a break" and "wasting" time watching youtube videos and, BAM, inspiration comes.
The 10 Most Viral Videos of 2014 [VIDEOS]

7 Keys of Telling a Powerful Story on Social Media

kimberlygrimms
Social media platforms are not just distribution channels but a conversation channel where people share experiences, opinions, values, feelings and dreams. So the next time you market on social media, engage your audience by telling them your non-linear brand’s story and what it means.
7 Keys of Telling a Powerful Story on Social Media