Recent Posts

From Data to Direction: How to Convert Social Media Data Into Actionable Insights

PaulDunay
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of From Data to Direction: How to Convert Social Media Data Into Actionable Insights.
From Data to Direction: How to Convert Social Media Data Into Actionable Insights

How Nonprofits Continue to Get Facebook Marketing All Wrong

jcsocialmarketing
In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook? I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion. Facebook is also very different than other platforms and requires more finesse.
How Nonprofits Continue to Get Facebook Marketing All Wrong

What Healthcare Can Learn from the G20 Summit

Paul Tunnah
As news on the recent G20 summit starts to fade away, Paul Tunnah explores analogies between this global gathering of the world's leaders and the challenges faced in bringing all healthcare stakeholders to the table in a social media world dominated by individual tribes.
What Healthcare Can Learn from the G20 Summit

Generation Y Turns to Mobile and Social for Employee Communications [INFOGRAPHIC]

lbrynleyjones
Geneneration Y’s spend, on average, two hours a day on their smartphone and use six mobile apps a day. By 2020 they will make up 50% of the workforce. Is your organisation ready for the internal mobile comms revolution
Generation Y Turns to Mobile and Social for Employee Communications [INFOGRAPHIC]

How to Win Black Friday on Social Media

Carlos Gil
As internet savvy consumers scour the internet for #BlackFriday deals in the days before stores open for the shopping frenzy, whether you’re a retail brand or a small business, here are 5 helpful tips to help you win Black Friday on social media.
How to Win Black Friday on Social Media

Social Media Die, Like People Do

LaurentFrancois
Contrary to what you may have heard, digital footprints don't really last forever. What this means for you: be careful to save your own online history.
Social Media Die, Like People Do

Platform Shaming: No, It's Not Twitter's Fault

DougHaslam
In the marketing, PR and communications field, we (well, the smart ones at least) take great care to remember that what we do – and what happens – both good and bad, is rarely if ever the fault of the communications platform. Generally, the culprit or hero is sound communications strategy supported by a legitimately good product or service.
Platform Shaming: No, It's Not Twitter's Fault

Rapid Fire Reviews: ThinkUp [SMToolbox]

Ross Richendrfer
Rapid Fire Reviews are back as another social media tool gets evaluated against The Nacho Scale. This week it's ThinkUp, a Twitter and Facebook insights tool that's backed by Anil Dash. Read on for a breakdown of the use, value and limitations of ThinkUp and Ross' ultimate recommendation on whether you should give it a try.
Rapid Fire Reviews: ThinkUp [SMToolbox]

Holiday Shopping Trends On Social Media And Mobile [INFOGRAPHIC]

Irfan Ahmad
The busiest shopping season of the year is about to begin! People who celebrate Christmas, Kwanzaa or Hanukkah will spend an average of $804.42, up nearly 5 percent over last year’s $767.27. So, are you ready to grab a few of those dollars?
Holiday Shopping Trends On Social Media And Mobile [INFOGRAPHIC]

Dear Santa: A Social Media Professional's Wish List

memktgservices
Christmas is a time of year that evoke feelings of generosity and community, especially in the social media world. We have seen A LOT of changes, both good and bad, this past year and there are more looming in the first part of 2015. With changes, we tend to feel like starting over. New strategies, new tools, new actions we must take.
Dear Santa: A Social Media Professional's Wish List