Recent Posts

Social Ad Spending to Double in Next 5 Years [INFOGRAPHIC]

Bob Hutchins
Social media spending is about to skyrocket, producing huge revenues in the U.S., according to a newly published infographic from Invesp. Ad revenues are expected to go from $5.1 billion (last year) to $15 billion in 2018, a 194% increase. And the mobile sector is expected to see even more growth, transforming from a $1.5 billion market to a $7.6 billion market in 2018 (a 38.3% growth rate).
Social Ad Spending to Double in Next 5 Years [INFOGRAPHIC]

Future of Work: Will Social Integrate with Everything We Do?

danielnewmanUV
Recently, I was the part of a debate about whether social media is a boon or a bane for today’s workplace. I know this discussion goes around and around, and normally stops with social media being accused for workplace distractions and low employee productivity. But, I believe that social media is getting a bad rap. In fact, a study has proven that social media savvy employees are more efficient at their work, specifically work-related social situations. Efficiency is never a bad thing.
Future of Work: Will Social Integrate with Everything We Do?

Mixed Messaging on Social Media

Sendible
According to Jonah Lipton with the London School of Economics and Political Science, the people of Freetown, Sierra Leone (where Lipton is living while doing his fieldwork), are very much confused about the Ebola outbreak in the region. Lipton wrote in August how social media, and WhatsApp in particular, has greatly contributed to this confusion.
Mixed Messaging on Social Media

Wrapping Up 2014 in Social Media

alexandra_Bohigian
Throughout 2014, we have seen a growing social presence of various sectors of business, especially healthcare. If your business has customers that are on social media, then you need to be there as well. Each platform provides a different audience and requires different content, so figure out where your customers are and get to work!
Wrapping Up 2014 in Social Media

Getting Past Social Media Basics and Tapping into the Power of Latest Social Media Platforms

BrettRelander
Facebook. Twitter. Instagram. Pinterest. LinkedIn. They may be the most well known social media platforms, but right behind them is an entire cadre of social media platforms. While you may not be familiar with some of the newest social media channels, they offer tremendous potential.
Getting Past Social Media Basics and Tapping into the Power of Latest Social Media Platforms

5 Festive Tips for Holiday Social Media Marketing

Kenneth Gillett
While you're putting up lights and ornaments around your home, why not perk up your website and social media pages? Add some holiday or seasonal touches to the cover images on your social pages.
5 Festive Tips for Holiday Social Media Marketing

Worst Practices for Social Media Customer Service

Sendible
Since we recently brought you some examples of how many major brands are getting customer service right using social media, it only seemed fair to show you the flip side of that coin. After all, in reality there are more brand getting it wrong than right, and that's a very unfortunate fact. Most companies rate below 50% in terms of satisfaction for social media interactions.
Worst Practices for Social Media Customer Service

Why I Would Give Up Facebook in a Heartbeat

memktgservices
Being on Facebook originally was fun – reconnecting with friends I hadn’t seen in years, staying in better touch with family out of state and even getting to give an apology to someone that was about 10 years overdue. There were no ads and no games – you could say Facebook life was much simpler. Fast forward to now. Everytime I log on, I’m shown more ads that I ever remember seeing.
Why I Would Give Up Facebook in a Heartbeat

3 Key Components to Building Social Media Campaigns That Drive Results

shuey03
Good social media is hard to do, it's not only time intensive, but resource intensive. In order to maximize the return on investment in a social media campaign, there are three key components you cannot overlook.
3 Key Components to Building Social Media Campaigns That Drive Results

33 Reasons Why People Should Be Honest on Social Media

Charles342
When it comes to having a social media profile, there is no stopping you from saying things that aren’t true. After all, there are hundreds-of-millions of users online, and it’s nearly impossible to monitor everyone’s activity. That being said, here are 33 reasons why people should be honest on social media.
33 Reasons Why People Should Be Honest on Social Media