Recent Posts

The Key to Social Media Marketing Strategy: Big Data?

PaisleyHansen
Data retention is becoming an integral part of corporate success. How are growing data needs going to affect IT departments in the near future?
The Key to Social Media Marketing Strategy: Big Data?

Trick or Truth? The Social Media Space

3Hhoopla
The social media space understandably generates a lot of buzz. There are a lot of opinions about what it’s all about, and with that come many misconceptions. I would like to share some of those misconceptions with you here.
Trick or Truth? The Social Media Space

Brands: Don't Be Afraid to Market Sideways

Eric Melin
Marketing sideways doesn’t showcase features and benefits. It means giving something away of value that improves your business over time. And it works.
Brands: Don't Be Afraid to Market Sideways

Return on Investment of Social Media

ECole93
What is social media's ROI, and how can it be measured? It's fair to say that many of our clients come to us with unrealistic expectations about social media. There are plenty of reasons for this, but I believe the biggest is that they become disillusioned by seeing other companies' content receiving hundreds of thousands of views each, and automatically expect the same levels of success for themselves.
Return on Investment of Social Media

Social Media Shouldn’t Be Scary… Except on Halloween

Evan LePage
For Halloween, we’ve recreated classic horror movie characters and scenes with a social media twist. This is the scariest social media should ever be!
Social Media Shouldn’t Be Scary… Except on Halloween

Budgeting for Social in 2015

benharper87
One big question for 2015, that will be asked in many boardrooms in the coming weeks is “What proportion of my marketing budget should I attribute to social media this year?” Whilst there’s no right or wrong answer, this article will give you a few big points to look at and some tips for helping get your 2015 budget right.
Budgeting for Social in 2015

5 Things Your Social Media Manager Doesn't Want to Hear

Marinigh
Social media is a relatively new career field, and although most people in your organization probably doesn’t understand what the heck you do, or why you get paid for it, these things can be straight up annoying!
5 Things Your Social Media Manager Doesn't Want to Hear

How to Meet Your Idol via Social Media

thuff007
Thanks to social media, the world is smaller than ever. People we’ve never met are more accessible and approachable than ever, including celebrities and well-known professionals in every industry imaginable.
How to Meet Your Idol via Social Media

The 7 Flavors of Content Marketing: What’s Yours?

Mike Sweeney
Your flavor of content marketing determines your level of success. Brand builders and thought leaders win – sales guys need not apply.
The 7 Flavors of Content Marketing: What’s Yours?

How Social Media Evolved into a Service Channel

DebraEllis
While social media is losing the battle for marketing dominance to traditional marketing, it remains a strong service channel. Customers and prospects are actively participating on social platforms. Maintaining a corporate presence is mandatory. Failing to manage the presence well is shortsighted and cavalier.
How Social Media Evolved into a Service Channel