Recent Posts

New IBM Study Reveals 3 Key Characteristics of the Most Successful Companies

Robin Carey
Is your business a pacesetter, follower, or dabbler? If you're on Facebook, this probably sounds like one of BuzzFeed's personality quizzes. It’s actually part of the latest IBM Tech Trends study, “Raising the Game.” IBM evaluated the adoption landscape of four key technologies in the enterprise: big data and analytics, cloud, mobile and social, and compared today’s adoption with 2012’s between what they called “pacesetters” and “dabblers.”
New IBM Study Reveals 3 Key Characteristics of the Most Successful Companies

Five Social Media Tips For Back-To-School

ChrisSyme
It's that time of year again when students head back to the classroom. Their cell phones have become an everyday part of their school supplies just like paper, pens, and textbooks. Parents, instructors, and coaches can help kids learn to use social media responsibly by following these five tips on how to take social media back-to-school
Five Social Media Tips For Back-To-School

There's No Social Media Pool

LorraineBall
Suddenly typing stopped being a job or a career and it became a skill every entry-level employee needed to have. Eventually it worked its way up the corporate ladder and eventually even senior executives would type at least some of the own communications. Social media is a lot like typing.
There's No Social Media Pool

Integrating Social and Email Marketing

CraigKlein
You may be wondering why you need to start thinking about social engagement in your email marketing. The short answer is because mobile is on the rise. Year over year we are seeing more people opening email on their phone or tablet rather than desktop.
Integrating Social and Email Marketing

Social Media and the Changed Face of Love

williamjohnson
Social Media has become one of the most amazing platforms for people to connect with one another. They are also gradually replacing the matrimonial websites on the internet. And love, including the long-distance relationships, is blossoming on social media more than ever before, as people across geographies are connecting with one another using these platforms.
Social Media and the Changed Face of Love

Complex Relationships: Social Media, SEO and Your Marketing Mix

jennyann
Imagine yourself as a key decision maker in a small to mid size B2B technology company. You have limited budgets to spare and are looking to distribute it on various elements of your marketing mix like social media and SEO. How do you go about deciding how much to spend on each? This post tries to explore correlation if any between your social media and SEO efforts.
Complex Relationships: Social Media, SEO and Your Marketing Mix

Social Media Lessons from the Boxing Ring

SearchDecoder
In his recent social media bestseller, “Jab, Jab, Jab, Right Hook,” Gary Vaynerchuk tells marketers and businesses what boxing can teach them about marketing. The rules of boxing haven't changed over years, and the same holds true for marketing.
Social Media Lessons from the Boxing Ring

10 Ways to Make Social Media an Effective Business Habit

AnnekevanderVoort
If you use social media for business, you would benefit from goals, focus and consistency. It requires a thorough understanding of how social media work (and I would like to stress the word social here) and how to optimize your efforts on the various platforms like LinkedIn, Twitter and Facebook.
10 Ways to Make Social Media an Effective Business Habit

How to Use Blog Categories and Tags the Right Way

BeVisible
Blog categories and tags are the tools used to organize content for your readers, and you are going to have to make some decisions about them.
How to Use Blog Categories and Tags the Right Way

How to Beat Facebook: 11 Algorithm-Fighting Workarounds to Get Your Post Visibility Back

larrykim
Facebook's organic post visibility is falling every month and is growing ever closer to zero. These 11 Facebook anti-algorithm tactics will help get your fan engagement back.
How to Beat Facebook: 11 Algorithm-Fighting Workarounds to Get Your Post Visibility Back