Recent Posts

6 Tips to Making Your Brand Cool to Gen Z on Social Media

redpepperland
Generation Z, those born between 1995 and 2010, are a shiny new target for marketers. These teens and tweens have grown up in a digital world, connected 24/7 to those around them. This hyper-connectivity provides a seemingly endless supply of avenues to reach Gen Z, but not all of them are effective.
6 Tips to Making Your Brand Cool to Gen Z on Social Media

Three Reasons Why You're Not Succeeding Online

jerrynihen
Here are three common issues that destroy entire marketing campaigns—and what you can do to avoid them.
Three Reasons Why You're Not Succeeding Online

17 Statistics That Show Social Media is the Future of Customer Service

Schneider_Says
Millions of people are taking service issues to social media channels as their preferred communication route. These questions and complaints are public, and the only real question for businesses is how - not if - they will respond. Listening is no longer an end, but rather a means to evaluating where you need to engage.
17 Statistics That Show Social Media is the Future of Customer Service

To Grow Your Social Marketing Budget, Determining ROI Is a Critical Job Skill

NadiaUddin
It’s clear: to fight and win more budget for social marketing, brands need to show how their budget is bringing real business returns. Connecting the dots between social handles, email, the customer journey and ultimately sales is becoming a critical career skill for in-house social strategists.
To Grow Your Social Marketing Budget, Determining ROI Is a Critical Job Skill

Employee Advocacy Summit: Feed the Content Engine

jappleyepstein
Michael Brito of WCG helps teach employee advocacy program teams navigate the tricky road of content creation. He goes into many of the similarities and differences between personal content creation versus the process for the brand itself.
Employee Advocacy Summit: Feed the Content Engine

Employee Advocacy Summit: Laws and Regulations That You Need to Know

jappleyepstein
At the Employee Advocacy Summit, Jim Dudukovich, a lawyer from The Coca-Cola Company, gave us a rare glimpse into the world where social media and law intersect. He brought simplicity and clarity to a number of issues that arise when planning an employee advocacy program.
Employee Advocacy Summit: Laws and Regulations That You Need to Know

How Social Media Can Have a Weird Effect on Your Brain [INFOGRAPHIC]

Nataly Auger
Social media rearranges your brain and the internet can be addictive. It seems that tweeting for 10 minutes elevates your oxytocin levels as much as 13% in your blood and that creates good feelings that can lead to psychological addiction.
How Social Media Can Have a Weird Effect on Your Brain [INFOGRAPHIC]

Widespread Internet Protests: Do They Work?

Kayla Minguez
Online protests have been able to gain momentum through social media in recent years, but how effective is social media at producing results for activist groups?
Widespread Internet Protests: Do They Work?

A Refreshing Look at the Social CEO [INFOGRAPHIC]

Zach Taiji
Have you ever wondered what it’s like to be in the shoes of a social-media using CEO? Take a look at an overall summary of which CEOs use social media, how they use it, and the benefits of being a “Social CEO.”
A Refreshing Look at the Social CEO [INFOGRAPHIC]

When Is Social Media Anti-Social?

Paul Tunnah
Social media is all about sharing, right? Sharing ideas, information, pictures, jokes, gossip and, of course – questions – based on the premise that the wisdom of the crowd will inevitably lead to the best answer. But what happens when the crowd just can't disagree in a civil way?
When Is Social Media Anti-Social?