Recent Posts

How Social Media Evolved into a Service Channel

DebraEllis
While social media is losing the battle for marketing dominance to traditional marketing, it remains a strong service channel. Customers and prospects are actively participating on social platforms. Maintaining a corporate presence is mandatory. Failing to manage the presence well is shortsighted and cavalier.
How Social Media Evolved into a Service Channel

Is Facebook the Next Big Thing in Healthcare?

Paul Tunnah
Unless you’ve been hiding under a rock during the last week or so, the news about Facebook and healthcare has probably not escaped your notice. But is this announcement really all it seems...?
Is Facebook the Next Big Thing in Healthcare?

Storytelling Using Social Media: 9 Ways to Tell Your Story [SLIDESHARE]

brianfanzo
These 9 methods can seem overwhelming at first but you don’t have to do all 9 at once, ideally one of these methods jumped out at you as something you already love to do but never thought of it as a way of telling your story. Embrace your story and test out new methods and ways to connect your story with your community.
Storytelling Using Social Media: 9 Ways to Tell Your Story [SLIDESHARE]

When Good News Isn’t Welcome on Social Media

Adi Gaskell
I wrote recently about some new research that explored the sharing of good news. The study wanted to explore the hypothesis that those around us would love to hear the exciting and wonderful things we have to share. It turned out that the opposite was in fact the case, with people tending to favour those who had stories of similar interest levels to themselves.
When Good News Isn’t Welcome on Social Media

The Best Kept Secret of Social Media Outsourcing

thuff007
There was a time when outsourcing was considered something reputable businesses “just didn’t do.” Times have changed, though, and now many companies have realized that outsourcing isn’t just an option -- it’s a necessity.
The Best Kept Secret of Social Media Outsourcing

5 Social Media Projects for a Rainy Day

Ross Richendrfer
It's easy to get wrapped up in the storm of social media, but savvy social media users are deliberate about their engagement. They make a concerted effort to have regular "indoor recess" days, where they step away from the tweet-by-tweet action, and focus on select projects with the promise of longer-term impact.
5 Social Media Projects for a Rainy Day

11 Tips for Businesses Starting Out on Social Media

Kat Karvess
It’s not enough these days just to have a website. Lots of people think that having a website equals online presence. You build it, they will come. Wrong!
11 Tips for Businesses Starting Out on Social Media

Why Build an Online Community?

4Roads
While Social Media does have its place when building your community, there are other areas you need to focus on in order to connect on a deeper, more meaningful level. This article will show you where your attention needs to be drawn to and why it’s crucial to your on-going success.
Why Build an Online Community?

New IBM Study Reveals 5 Distinct Entry Points for Social Adoption

cynthyap
In the past few years, social has gone from being a consumer phenomenon to an enterprise opportunity. But many companies are struggling with how to implement strategies and realize ROI from their social investments. The new IBM study, “Charting the social universe: Social ambitions drive business impact,” reveals how pioneers navigate the social journey, adopting social capabilities through five primary entry points.
New IBM Study Reveals 5 Distinct Entry Points for Social Adoption

10 Evergreen Marketing Tips That Actually Work

Jimmy R.
These 10 marketing tips are proven and tested to work. If you're sick and tired of running marketing campaigns that aren't getting you results, then these are surely what you're looking for.
10 Evergreen Marketing Tips That Actually Work