Recent Posts

Whose Story Are You Telling?

TamaraDull
You have limited (if any) control over what others share about you, but you do have control over what you share about yourself and others. Just because you have someone’s personal information doesn’t mean you have to share or act on it. Remember: It may not be your story to tell.
Whose Story Are You Telling?

Dear Facebook, It’s Not You, It’s Us

TamaraDull
Dear Facebook: The fact is that without all this data—my data and the data of my 1.3+ billion “friends” on Facebook—you would shrivel up and die. You need our data to stay alive.
Dear Facebook, It’s Not You, It’s Us

We’re Traveling at the Speed of Cool to Creepy

TamaraDull
It is no longer good enough to make the connection or get the account. The challenge now for companies/brands/apps is to demonstrate that they are trustworthy, respectable, and care about safeguarding what customers have shared with them—i.e., their personal data.
We’re Traveling at the Speed of Cool to Creepy

Demographics Are Dead: Welcome to the World of Individual Targeting

adhutchinson
As more of our lives are mediated by technology, we're all becoming data generators. That data, our digital DNA, gives marketers more ways to find us, more ways to connect with us, more tools to make better educated decisions on what audiences will respond to. With that being the new normal, traditional wide-bracket demographic targeting is dying - it's time for brands to welcome the world of individual targeting.
Demographics Are Dead: Welcome to the World of Individual Targeting

How to Respect and Protect Your Users’ Privacy in the Internet of Things

PatrickSalyer
Notify your customers that you will protect their data privacy by stating clearly what you will do with the data collected by a device connected to the internet of things and how you will secure their data. For example, Preventice, maker of the BodyGuardian wearable device for people at risk of heart attack, clearly states its security strategies on its website.
How to Respect and Protect Your Users’ Privacy in the Internet of Things

Social Media: What It Knows About You

mishkatolentino
Social media membership is for free but there’s a cost to pay if you do not pay close attention to the information that can be stolen from you. Is social media in this aspect boon or bane? You decide.
Social Media: What It Knows About You

5 Things Employees Should Know Before Implementing BYOD

Rick Delgado
Most of the concern over adopting bring your own device policies usually centers around security. With so many new endpoint devices in use, there are more avenues where attackers can infiltrate an organization, often with damaging results.
5 Things Employees Should Know Before Implementing BYOD

How Secure Is Your Password?

lisao
Password protection has become a hot topic in recent months, what with the leak of naked celebrity selfies and the constant threat that one wrong click will send our most private of communications into the wrong hands. So what can you do about it?
How Secure Is Your Password?

Is Wearable Tech Putting Your Data at Risk?

Rick Delgado
The rising availability of wearable tech like the Apple iWatch and Google Glass is changing the modern business world with goals of higher productivity and a better bottom line in mind.
Is Wearable Tech Putting Your Data at Risk?

Social Media and the Law: Why Criminals Share Online

DannyAlanHall
Recently, an inmate was able to escape from Lancaster County sheriff‘s deputies. After his escape, the inmate stopped and posted a status update to Facebook.
Social Media and the Law: Why Criminals Share Online