Recent Posts

Samaritans Radar App Receives a Lot of Backlash

lauraalison
A few days ago, Samaritans, the suicide prevention charity, announced the new direction it was taking. It was going to release an app called Radar, in partnership with Twitter, that would monitor people's tweets and let their followers know if they were displaying signs of being depressed. The aim of the app was to encourage friends to reach out to others if their tweets were flagged by their algorithm. All you had to do was sign up to the app to receive these alerts.
Samaritans Radar App Receives a Lot of Backlash

Big Data Privacy Is About You, Me, Them, and Us

TamaraDull
Today, we live in an always-on digital world. We work online. We socialize online. We shop online. We bank online. We support causes online. We are living in a big data world. Who are you entrusting with your data, your personal information? And who’s trusting you (and your company or agency) with their data? Can you be trusted?
Big Data Privacy Is About You, Me, Them, and Us

The Keys to Managing and Using Company Passwords

Rick Delgado
Improving your business’s security is certainly not easy, but it’s best to start with what many consider the first line of defense. Passwords can protect your accounts and business data, but only if they’re used effectively. Hackers like an easy target and having difficult-to-crack passwords can persuade them to look elsewhere.
The Keys to Managing and Using Company Passwords

A Cautionary Tale: Are You Clicking Your Privacy (or the Privacy of Others) Away?

TamaraDull
The big data privacy discussion is subtle, complex and complicated – and we each have a role to play. What’s yours going to be? This is my adapted version of the popular "Feathers in the Wind" tale attributed to Rabbi Levi Yitzhak of Berdichev.
A Cautionary Tale: Are You Clicking Your Privacy (or the Privacy of Others) Away?

Whose Story Are You Telling?

TamaraDull
You have limited (if any) control over what others share about you, but you do have control over what you share about yourself and others. Just because you have someone’s personal information doesn’t mean you have to share or act on it. Remember: It may not be your story to tell.
Whose Story Are You Telling?

Dear Facebook, It’s Not You, It’s Us

TamaraDull
Dear Facebook: The fact is that without all this data—my data and the data of my 1.3+ billion “friends” on Facebook—you would shrivel up and die. You need our data to stay alive.
Dear Facebook, It’s Not You, It’s Us

We’re Traveling at the Speed of Cool to Creepy

TamaraDull
It is no longer good enough to make the connection or get the account. The challenge now for companies/brands/apps is to demonstrate that they are trustworthy, respectable, and care about safeguarding what customers have shared with them—i.e., their personal data.
We’re Traveling at the Speed of Cool to Creepy

Demographics Are Dead: Welcome to the World of Individual Targeting

adhutchinson
As more of our lives are mediated by technology, we're all becoming data generators. That data, our digital DNA, gives marketers more ways to find us, more ways to connect with us, more tools to make better educated decisions on what audiences will respond to. With that being the new normal, traditional wide-bracket demographic targeting is dying - it's time for brands to welcome the world of individual targeting.
Demographics Are Dead: Welcome to the World of Individual Targeting

How to Respect and Protect Your Users’ Privacy in the Internet of Things

PatrickSalyer
Notify your customers that you will protect their data privacy by stating clearly what you will do with the data collected by a device connected to the internet of things and how you will secure their data. For example, Preventice, maker of the BodyGuardian wearable device for people at risk of heart attack, clearly states its security strategies on its website.
How to Respect and Protect Your Users’ Privacy in the Internet of Things

Social Media: What It Knows About You

mishkatolentino
Social media membership is for free but there’s a cost to pay if you do not pay close attention to the information that can be stolen from you. Is social media in this aspect boon or bane? You decide.
Social Media: What It Knows About You