Recent Posts

Social Advocacy Marketing Gains Legitimacy

markwschaefer
Possibly no trend has captured the attention of marketers more than the opportunity to tap into the emerging group of Citizen Influencers. Branderati’s CMO Ekaterina Walter was kind enough to provide a State of the Union assessment on influence marketing.
Social Advocacy Marketing Gains Legitimacy

Sprinklr Acquires Branderati, Adding Advocacy at Scale to Its Portfolio

Susan Emerick
Sprinklr, the leading independent end-to-end social relationship infrastructure, announced the acquisition of Branderati, the industry’s foremost platform for advocacy and influencer marketing.
Sprinklr Acquires Branderati, Adding Advocacy at Scale to Its Portfolio

30 Action Items to Get Serious About Influencer Marketing

FeldmanCreative
Want sway? Who doesn’t? We all want to be influential. So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp. To achieve greater reach and resonance (ooh, fancy marketing words), you try to win over the people who already have it. And it can be amazingly effective.
30 Action Items to Get Serious About Influencer Marketing

Too Many Advertisers Are Talking, Not Enough Are Listening

Sean McCaffrey
It doesn’t do you any good to have 200,000 likes or followers or friends if no one is reading your content. How do you engage with people? Instead of just monologuing?
Too Many Advertisers Are Talking, Not Enough Are Listening

Beyond Engagement: Educational Influence - A Study in Advocacy

greykite
Advocacy allows Birkbeck, University of London, to keep existing students, alumni and business connections engaged with every member of the wider university community. Birkbeck's largest source of students is recommendations from alumni, and advocacy is a critical part of its marketing activity.
Beyond Engagement: Educational Influence - A Study in Advocacy

Influence Marketing: Filters on the Rise

Adhere Creative
Since the dawn of consumerism, filters have been influencing buyers’ purchasing decisions by narrowing buyer options to simplify the process of choosing a product or a service from a pool of choices. Who's telling your customers what they need, or when they need it?
Influence Marketing: Filters on the Rise

Influence: Be the First to Give [INFOGRAPHIC]

servantofchaos
Robert Cialdini’s six principles of influence work together to connect intention and action and are vital to the success of any marketing activity. However, in digital and social marketing, the focus tends to rely on just two elements – social proof and liking. It’s partly why we often feel marketers and brands are “yelling” at us online. There is a simple antidote to this: be the first to give.
Influence: Be the First to Give [INFOGRAPHIC]

Three Things "Guardians of the Galaxy" Can Teach You About Content

rsj8000
When Guardians of the Galaxy opens next Friday, Marvel Studios will score a huge opening. This is the latest in a string of successes for Marvel, and it is due to the brand’s adherence to some core tenets. You can apply many ideals of the Marvel method to your own work, and create content that succeeds in a crowded field.
Three Things "Guardians of the Galaxy" Can Teach You About Content

Social Advocacy & Politics: Organize Your Colleagues First

DrDigipol
You have been tasked with developing a social media program for your campaign or organization and you want to know where to begin. Sure, the obvious first steps are to create you social media channels (which, of course, includes coming up with a message strategy and name for your Twitter account, Facebook page, and any other channels you decide to create).
Social Advocacy & Politics: Organize Your Colleagues First

The Great Debate: How Does Social Word of Mouth Influence Purchasing Decisions?

Michelle Baruchman
A majority of Americans said they're not influenced by social media, yet marketers persist. What's the answer to the Social Word of Mouth debate?
 The Great Debate: How Does Social Word of Mouth Influence Purchasing Decisions?