Recent Posts

What's Next with Sentiment Analysis? Questions and Answers

BenFoley
Last week, Social Media Today and Tracx joined forces to host a webinar entitled "What’s Next with Sentiment Analysis?" The conversation addressed how more and more organizations are accessing the true connotation of every word posted by their audience, thanks to sentiment analysis tools. Some great questions were asked during the discussion, and we’ve answered them in this post.
What's Next with Sentiment Analysis? Questions and Answers

SheKnows Catapults to #1 Women's Lifestyle Media Brand

Localspeak
SheKnows Media's acquisition of BlogHer this month catapulted it to being the leading women’s digital lifestyle media brand—with 75.3 million unduplicated unique visitors per month and 150 million social media fans—overtaking AOL, Condé Nast, Meredith and Hearst. Significantly, the award-winning media network’s exponential reach also propels SheKnows authority as the most influential women’s digital network—with access to over 20,000 bloggers and social media influencers.
SheKnows Catapults to #1 Women's Lifestyle Media Brand

Interviews with Top Influencers at The Social Shake-Up [VIDEO]

meganmpls
During The Social Shake-Up, we had the opportunity to pick the brains of some of the top influencers in the social and digital realms. See what luminaries like Renee Ducre and Tim Minahan had to the future of social business.
Interviews with Top Influencers at The Social Shake-Up [VIDEO]

Marketing With Klout: How Much Influence Do Your Campaigns Have?

Lwitcherley
Influence is: ‘…the ability to drive action. When you share something on social media or in real life and people respond, that’s influence…’ That’s according to Klout, which describes itself as ‘the standard for influence.’ It’s a social scoring platform that helps social media users discover how they influence their online networks using a unique Klout scoring system.
Marketing With Klout: How Much Influence Do Your Campaigns Have?

20 SEO Sumos to Follow on Twitter

SearchDecoder
Here is a totally subjective list of the top SEOs to follow on Twitter (in no particular order). This is not an SEO seniority list or yet another popularity contest for link building. If you follow the SEO folks listed here, you are in a good company.
20 SEO Sumos to Follow on Twitter

3 Ways to Leverage an Influential Customer [INFOGRAPHIC]

Zach Taiji
Who are your most influential customers, and why are they so important? 3 Tips to help your customers become brand advocates.
3 Ways to Leverage an Influential Customer [INFOGRAPHIC]

How to Build Your Social Media Influencer List

ShanaPilewski
Influencer marketing is the process of leveraging experts or high-profile individuals to support a brand mission by sharing content such as articles or videos created by influencers. Given the right influencer and content, if curated properly, it can have a large impact on your marketing efforts. If you follow these simple steps for finding influencers, you’ll find content you can trust.
How to Build Your Social Media Influencer List

Influence Is About Community and Relationships

brianfanzo
A community that trusts a brand and the influencer will be loyal and become it’s greatest advocates but that trust and loyalty are only possible when the brand understands the importance of community and relationships.
Influence Is About Community and Relationships

How Social Media Can Influence Health and Weight

PaisleyHansen
Our world is obsessed with weight loss and the honest truth is people are posting it on their social profiles. A weight loss education can actually be found on your friends social profiles and if not them pay attention to companies that center their business model around weight loss. Let the social web make you thinner and healthier than ever before just by being active online!
How Social Media Can Influence Health and Weight

How to Harness the Power of Influencers

rsj8000
The truth is that influencer marketing is nothing new. In fact, it predates nearly all other forms of advertising.
How to Harness the Power of Influencers