Recent Posts

The Emerging Mobile Internet Era and How China Will Lead

David H Deans
Demand for affordable devices used to connect to the mobile internet is continuing to drive strong sales of "white-box" smartphones and media tablets in 2014.
The Emerging Mobile Internet Era and How China Will Lead

How to Find the Right Twitter Influencers to Grow Your Business

edwinmoreno
While having a large number of followers may look impressive, if you want your Twitter for business efforts to have an impact on your bottom line, you need to focus on quality over quantity. Now that you know why it’s so important to target the right Twitter users, let’s take a look at several different ways to connect with the right people.
How to Find the Right Twitter Influencers to Grow Your Business

How to Create a Visual Map of Your Twitter Network

meganmpls
During The Social Shake-Up, the Social Media Foundation created a visual map of Social Media Today's Twitter network around the hashtag #socialshakeup. This cool tool is free for users, and helps social media managers identify new key influencers.
How to Create a Visual Map of Your Twitter Network

5 Things You Can Learn About Brand Ambassadorship from Jaguar

StephanieFrasco
Jaguar is the leader in online engagement. Here's what you can learn about brand ambassadorship from them and how you can incorporate an ambassador strategy for your business.
5 Things You Can Learn About Brand Ambassadorship from Jaguar

The Social Shake-Up Post Game Report

LPope
Synthesio eagerly tracked global conversations around Social Shake-Up, which took place this week in Atlanta on September 16th and 17th. Here are some engaging insights into the overall reach of the event, trending topics and our final list of top influencers driving the conversations.
The Social Shake-Up Post Game Report

Social Advocacy Marketing Gains Legitimacy

markwschaefer
Possibly no trend has captured the attention of marketers more than the opportunity to tap into the emerging group of Citizen Influencers. Branderati’s CMO Ekaterina Walter was kind enough to provide a State of the Union assessment on influence marketing.
Social Advocacy Marketing Gains Legitimacy

Sprinklr Acquires Branderati, Adding Advocacy at Scale to Its Portfolio

Susan Emerick
Sprinklr, the leading independent end-to-end social relationship infrastructure, announced the acquisition of Branderati, the industry’s foremost platform for advocacy and influencer marketing.
Sprinklr Acquires Branderati, Adding Advocacy at Scale to Its Portfolio

30 Action Items to Get Serious About Influencer Marketing

FeldmanCreative
Want sway? Who doesn’t? We all want to be influential. So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp. To achieve greater reach and resonance (ooh, fancy marketing words), you try to win over the people who already have it. And it can be amazingly effective.
30 Action Items to Get Serious About Influencer Marketing

Too Many Advertisers Are Talking, Not Enough Are Listening

Sean McCaffrey
It doesn’t do you any good to have 200,000 likes or followers or friends if no one is reading your content. How do you engage with people? Instead of just monologuing?
Too Many Advertisers Are Talking, Not Enough Are Listening

Beyond Engagement: Educational Influence - A Study in Advocacy

greykite
Advocacy allows Birkbeck, University of London, to keep existing students, alumni and business connections engaged with every member of the wider university community. Birkbeck's largest source of students is recommendations from alumni, and advocacy is a critical part of its marketing activity.
Beyond Engagement: Educational Influence - A Study in Advocacy