Recent Posts

3 Compelling Trends to Watch in Marketing Automation

Gleanster
What are the three most compelling trends to watch out for in marketing automation? And what should buyers be demanding more of from marketing automation solutions?
3 Compelling Trends to Watch in Marketing Automation

Who’s Winning and Losing in Marketing Automation?

danfreeman
Great marketing can generate a steady stream of new customers in a growing market, but only positive customer experiences will result in high retention rates. Caveats aside, one thing is clear; rapid change is ahead in the marketing automation sector.
Who’s Winning and Losing in Marketing Automation?

Is Social Media Automation Killing Your Twitter Presence?

ScottMasson
Is social media automation to blame for the rise of irrelevant content, and one-sided conversations on Twitter? The article discusses how too many business owners and social media managers are misusing tools like Buffer and Hootsuite and alienating their followers in the process.
Is Social Media Automation Killing Your Twitter Presence?

Scheduling Facebook Posts for Businesses

StoreYa
Facebook's post scheduling feature is crucial for anyone who understands the importance of social media activity, but is too busy to constantly be updating their feed.
Scheduling Facebook Posts for Businesses

Small Business CRM Vendor Rankings, According to Users

Gleanster
Survey results suggest small and midsize businesses are extracting more value from CRM solutions that are exclusively designed and targeted for small and midsize organizations.
Small Business CRM Vendor Rankings, According to Users

How to Get Your Sales and Marketing Teams to Work in Harmony

CraigKlein
Your sales and marketing departments may struggle with using each other's tools. If you get your marketing team using CRM software and your sales team using email marketing, you will create a more harmonious system.
How to Get Your Sales and Marketing Teams to Work in Harmony

Quality vs. Quantity: The Content Marketing Struggle

Wyzowl
When it comes to your content marketing, what is more important, quality or quantity? Your content should be of a high quality, but Google has kind of made it impossible for you not to churn out content all the time.
Quality vs. Quantity: The Content Marketing Struggle

Why Sales Navigator Is a Data Win for LinkedIn

STMKent
Sales automation is becoming a necessary tool for sales teams, and the ability to access and share information online is essential. LinkedIn is hoping that by integrating with online sales tools and providing teams with a way to collaborate and leverage data, it can expand its reach.
Why Sales Navigator Is a Data Win for LinkedIn

Content Marketing for Midsized Companies: Whom to Target, What to Create

JulieHunt
Customers and markets can change very quickly; agile and sophisticated software technologies, processes and creative practices are needed to grow and sustain positive customer relationships. Content marketing is an integral part of what it takes to positively engage customers on any channel at any time.
Content Marketing for Midsized Companies: Whom to Target, What to Create

Guerrilla Marketing Goes Tech Savvy: Marketing Automation for Beginners

Anna Kelleher
Marketing automation is not exactly guerrilla marketing (I think the big boys call this bootstrapping now — which can be abbreviated with BS because it’s either time or money, and if you aren’t tech savvy, it’s a whole lotta time, but that’s another story). In the right hands, though, it can allow you to scale your business and manage your leads in a bigger way than you can if you have to do everything by hand.
Guerrilla Marketing Goes Tech Savvy: Marketing Automation for Beginners