Recent Posts

Video in the Feed and the Future of Digital Marketing

Michael Bird
Let's dig into Facebook's “Video In The Feed” advertising and its place in the current advertising and digital marketing environment. Announced in December and currently being rolled out throughout Facebook’s web and mobile sites, the video advertisements will be an everyday part of hundreds of millions of Facebook users.
Video in the Feed and the Future of Digital Marketing

Top Tips to Keep Your Video Marketing SEO Friendly

dipanjan3011
Short videos are starting to be used successfully for marketing. They have become extremely popular in terms of viewership. However, videos need to be optimized properly, so that they appear in the search results for different keywords. This is why you need an SEO-friendly strategy for your video marketing.
Top Tips to Keep Your Video Marketing SEO Friendly

Exclusive Interview: Global Humanitarian and Media Mogul Ted Turner Sits Down with Bryan Kramer [VIDEO]

Bryan Kramer
In this intimate conversation, Turner recalls some his most meaningful, personal and professional achievements, and how his passion and persistent efforts are pointed at fighting poverty, disease, inequality and a lack of education around the world. He also reveals the person who taught him the importance of “giving back.”
Exclusive Interview: Global Humanitarian and Media Mogul Ted Turner Sits Down with Bryan Kramer [VIDEO]

Introducing #SMTShorts: Marisa Thalberg of the Estée Lauder Companies [VIDEO]

Aja G
Introducing SMT Shorts: a series of short videos featuring top names in social and digital, providing marketing insights in 3 minutes or less. For our inaugural installment, Robin Carey spoke with Marisa Thalberg, founder of Executive Moms and VP of Global Digital Marketing Worldwide at the Estée Lauder Companies.
Introducing #SMTShorts: Marisa Thalberg of the Estée Lauder Companies [VIDEO]

Online Video's Role in Mobile Marketing

Robert Weiss
It is clear that website video content is pertinent to success in marketing a company’s products and services to drive awareness and convert customers. Optimizing mobile content relies heavily on online video content marketing, and any company seeking to engage with customers on a more powerful level must embrace this wave of change.
Online Video's Role in Mobile Marketing

Socially Stephanie: How to Incorporate Video into Your Social Media Strategy

StephanieFrasco
Dear Socially Stephanie, I'm feeling confident with my social media game. I'm just missing one piece - video. I'm not expecting anything to "go viral" yet, but rather I want it to be a part of my ongoing social media content strategy. How do you propose I go about that? They say an image is worth 1,000 words. Well guess what? Video is worth 1 million words.
Socially Stephanie: How to Incorporate Video into Your Social Media Strategy

Opposites Don't Attract, They Cooperate: Regulation and Enterprise Social Media

Kelsey Arnold
We invited Joanna Belbey of Actiance, Inc., Tom Chernaik of Command Post, and DeShelia Spann, Digital Marketing Manager at Eaton, to steer us in our exclusive, live webinar: Charting the Course for Enterprise Social Media in a Regulated Industry, on
 Tuesday, June 24, at 12 p.m. EST / 9 a.m. PST.
Opposites Don't Attract, They Cooperate: Regulation and Enterprise Social Media

#SMTShorts: @WillMcInnes, CMO of Brandwatch [VIDEO]

Aja G
Will McInnes, CMO of Brandwatch, talks about social listening, social media command centers, and how brands can move beyond the memory of Oreo's dunking in the dark when it comes to real-time marketing. And true to the SMT Shorts ethos, each video clocks in at 2 minutes or less!
#SMTShorts: @WillMcInnes, CMO of Brandwatch [VIDEO]

How to Make Yourself Irresistible to Your Target Audience [VIDEO]

LidaCitroen
Many people think that in order to land their dream job, attract the ideal client or secure that great promotion, it just takes hard work, dedication and expertise. In part, that’s true. But unless you work in a vacuum, you need to relate to other people, too. The critical influencers, decision-makers and contacts who can drive or stall your career goals are called your “target audience.”
How to Make Yourself Irresistible to Your Target Audience [VIDEO]

4 DIY Tools for Creating Online Marketing Videos

John Nemo
Aside from a face-to-face, in-person encounter, the fastest way to build trust with your clients and customers is through online video. With that in mind, here are four different “Do It Yourself” tools and resources you can use right now to create professional-quality videos for your brand or business.
4 DIY Tools for Creating Online Marketing Videos