Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Let's dig into Facebook's “Video In The Feed” advertising and its place in the current advertising and digital marketing environment. Announced in December and currently being rolled out throughout Facebook’s web and mobile sites, the video advertisements will be an everyday part of hundreds of millions of Facebook users.
Short videos are starting to be used successfully for marketing. They have become extremely popular in terms of viewership. However, videos need to be optimized properly, so that they appear in the search results for different keywords. This is why you need an SEO-friendly strategy for your video marketing.
Exclusive Interview: Global Humanitarian and Media Mogul Ted Turner Sits Down with Bryan Kramer [VIDEO]
In this intimate conversation, Turner recalls some his most meaningful, personal and professional achievements, and how his passion and persistent efforts are pointed at fighting poverty, disease, inequality and a lack of education around the world. He also reveals the person who taught him the importance of “giving back.”
Introducing SMT Shorts: a series of short videos featuring top names in social and digital, providing marketing insights in 3 minutes or less. For our inaugural installment, Robin Carey spoke with Marisa Thalberg, founder of Executive Moms and VP of Global Digital Marketing Worldwide at the Estée Lauder Companies.
It is clear that website video content is pertinent to success in marketing a company’s products and services to drive awareness and convert customers. Optimizing mobile content relies heavily on online video content marketing, and any company seeking to engage with customers on a more powerful level must embrace this wave of change.
Dear Socially Stephanie, I'm feeling confident with my social media game. I'm just missing one piece - video. I'm not expecting anything to "go viral" yet, but rather I want it to be a part of my ongoing social media content strategy. How do you propose I go about that? They say an image is worth 1,000 words. Well guess what? Video is worth 1 million words.
We invited Joanna Belbey of Actiance, Inc., Tom Chernaik of Command Post, and DeShelia Spann, Digital Marketing Manager at Eaton, to steer us in our exclusive, live webinar: Charting the Course for Enterprise Social Media in a Regulated Industry, on Tuesday, June 24, at 12 p.m. EST / 9 a.m. PST.
Will McInnes, CMO of Brandwatch, talks about social listening, social media command centers, and how brands can move beyond the memory of Oreo's dunking in the dark when it comes to real-time marketing. And true to the SMT Shorts ethos, each video clocks in at 2 minutes or less!
Many people think that in order to land their dream job, attract the ideal client or secure that great promotion, it just takes hard work, dedication and expertise. In part, that’s true. But unless you work in a vacuum, you need to relate to other people, too. The critical influencers, decision-makers and contacts who can drive or stall your career goals are called your “target audience.”
Aside from a face-to-face, in-person encounter, the fastest way to build trust with your clients and customers is through online video. With that in mind, here are four different “Do It Yourself” tools and resources you can use right now to create professional-quality videos for your brand or business.