Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Our infographic explores the Whys and Wherefores of when to think about using social video, and how to get the best out of it as a brand. Our four pointers take you from ideas to measurement. Enjoy!
N3TWORK was just released this week as a new way to curate your own video stream, share videos with your friends or watch them on your home TV.
“There is amazing video available on the Internet—funny, inspiring, educational—it's no longer just cat videos. The problem is that you're never going to find it,” says Neil Young, founder and CEO of N3TWORK, the first app that surfaces video content for you based on your interests. N3TWORK, pronounced “network,” lets you follow people and things that interest you—whether it’s the ALS Ice Bucket Challenge, economic inequality or, of course, kittens. Then it presents the very best, most relevant videos so you can watch them now, later, or anywhere, including on your iPhone, iPad, or Apple TV.
Let's dig into Facebook's “Video In The Feed” advertising and its place in the current advertising and digital marketing environment. Announced in December and currently being rolled out throughout Facebook’s web and mobile sites, the video advertisements will be an everyday part of hundreds of millions of Facebook users.
Short videos are starting to be used successfully for marketing. They have become extremely popular in terms of viewership. However, videos need to be optimized properly, so that they appear in the search results for different keywords. This is why you need an SEO-friendly strategy for your video marketing.
Exclusive Interview: Global Humanitarian and Media Mogul Ted Turner Sits Down with Bryan Kramer [VIDEO]
In this intimate conversation, Turner recalls some his most meaningful, personal and professional achievements, and how his passion and persistent efforts are pointed at fighting poverty, disease, inequality and a lack of education around the world. He also reveals the person who taught him the importance of “giving back.”
Introducing SMT Shorts: a series of short videos featuring top names in social and digital, providing marketing insights in 3 minutes or less. For our inaugural installment, Robin Carey spoke with Marisa Thalberg, founder of Executive Moms and VP of Global Digital Marketing Worldwide at the Estée Lauder Companies.
It is clear that website video content is pertinent to success in marketing a company’s products and services to drive awareness and convert customers. Optimizing mobile content relies heavily on online video content marketing, and any company seeking to engage with customers on a more powerful level must embrace this wave of change.
Dear Socially Stephanie, I'm feeling confident with my social media game. I'm just missing one piece - video. I'm not expecting anything to "go viral" yet, but rather I want it to be a part of my ongoing social media content strategy. How do you propose I go about that? They say an image is worth 1,000 words. Well guess what? Video is worth 1 million words.
We invited Joanna Belbey of Actiance, Inc., Tom Chernaik of Command Post, and DeShelia Spann, Digital Marketing Manager at Eaton, to steer us in our exclusive, live webinar: Charting the Course for Enterprise Social Media in a Regulated Industry, on Tuesday, June 24, at 12 p.m. EST / 9 a.m. PST.