Recent Posts

Trending This Week: News Stories on Social Media

DinahSusan
The biggest and most interesting news stories as played out on social media this week.
Trending This Week: News Stories on Social Media

Too Many Advertisers Are Talking, Not Enough Are Listening

Sean McCaffrey
It doesn’t do you any good to have 200,000 likes or followers or friends if no one is reading your content. How do you engage with people? Instead of just monologuing?
Too Many Advertisers Are Talking, Not Enough Are Listening

Applying Social Networking to Your Business

CompuKol
When it comes to social networking, there are many individuals who think it is defined as online friendships or online relationships. Did you know that social networking is also used for business?
Applying Social Networking to Your Business

Stalled Deals?

DaveBrock
We all have them, we know what they look like. They’re stuck. We look at aging reports and see them staying in the same stage of the pipeline, not moving forward, getting older, moldier as time passes.
Stalled Deals?

The Social Side of Back-to-School Shopping [INFOGRAPHIC]

Irfan Ahmad
Will social media-centric back to school campaigns lead to sales? Yes, according to a new study from Crowdtap, which says that shoppers will leverage social for product discovery.
The Social Side of Back-to-School Shopping [INFOGRAPHIC]

5 Ways to Seize Control of Your Local Search Results

kat_halek
Four in five customers want their searches for products and destinations to be customized to their city and immediate surroundings. Consumers are hungry for accessible information such as business hours, location, product availability and reviews from customers. This creates a ripe opportunity for businesses to develop a local online marketing strategy that will build brand awareness and engage nearby prospects.
5 Ways to Seize Control of Your Local Search Results

The Moment of Truth: Best Practices For Discovering More Moments to Engage

Bernadette Coleman
How to identify vital moments where to capture your customer during that moment of truth, the time when a consumer shows that they are intent on purchasing something.
The Moment of Truth: Best Practices For Discovering More Moments to Engage

Use Social Listening to Anticipate and Respond to Client Interests

BradFriedman
One of the reasons social media is so popular with researchers is it provides an opportunity to listen in on conversations, AKA social listening. You should be doing the same with your customers through your website, Facebook page, Twitter feed, and other sites you regularly use. You’d be surprised at how much you can learn by just tying in a hashtag (#) on Twitter and Facebook.
Use Social Listening to Anticipate and Respond to Client Interests

SMToolbox: Free Tools to Track Social Media Activity and Mentions

Steve Rayson
Tracking activity across social media is an increasingly important task whether you are a big brand or an individual. It is a critical activity for brand monitoring, but it is also becoming a key research tool for tracking trends and discovering content. This week in SMToolbox, we will take a look at a few free social media tracking tools.
SMToolbox: Free Tools to Track Social Media Activity and Mentions

Designing The Customer Experience For Our Efficiency, Not The Customers'

DaveBrock
This afternoon, we had a problem with a critical tool that we use. I called customer service, got a very good agent. Unfortunately, the answers she was giving me weren’t satisfactory.
Designing The Customer Experience For Our Efficiency, Not The Customers'