Recent Posts

Socially Stephanie: Looking Beyond Facebook & Twitter

StephanieFrasco
"Dear Socially Stephanie, I just read an article that says Facebook and Twitter are worthless. Is this true? And if so, where should I focus my energy?"
Socially Stephanie: Looking Beyond Facebook & Twitter

Barack Obama, Cuddles and Putin: G20 Social Listening

Leslie Nuccio
With content and commentary created on a 24-hour basis, there’s no such thing as a one-off, standalone story anymore.
Barack Obama, Cuddles and Putin: G20 Social Listening

What's Next with Sentiment Analysis? Questions and Answers

BenFoley
Last week, Social Media Today and Tracx joined forces to host a webinar entitled "What’s Next with Sentiment Analysis?" The conversation addressed how more and more organizations are accessing the true connotation of every word posted by their audience, thanks to sentiment analysis tools. Some great questions were asked during the discussion, and we’ve answered them in this post.
What's Next with Sentiment Analysis? Questions and Answers

Connecting Businesses with Customers Using Visual Social Intelligence

willmcinnes
Connecting with consumers is an essential part of the business process. This post discusses how visuals can be used to communicate more easily with customers, and the impact of looking at data visualizations when listening and analyzing social conversations to benefit all departments across the enterprise.
Connecting Businesses with Customers Using Visual Social Intelligence

Listening In on Social Media

Edwin Huertas
ENGL 111.301 is a course offered by the Department of English at the University of Pennsylvania. If that doesn’t surprise you then the course title will: “Wasting Time on the Internet.” Participants are required to spend three hours each day in front of their laptops or tablets just wandering aimlessly across their social media feeds and whatnot.
Listening In on Social Media

Loyalty Is the Hidden Reward of Social Engagement

Randy Milanovic
If you’re looking for a quick fix to your online marketing challenges, social engagement and community building isn’t going to be the answer. If you’ve been waiting for a fun, ethical, and sustainable way to grow your company’s online presence as well as grow your loyal connections, though, there’s no better way to get started.
Loyalty Is the Hidden Reward of Social Engagement

Why Social Media Buzz Is Not Enough to Build Customer Loyalty

BrettRelander
Social media buzz alone is not enough to build and retain customer loyalty. Buzz is great for attracting new customers, but in order to keep them, you need to develop a long-term strategy. Staying power is what encourages customers to stick around.
Why Social Media Buzz Is Not Enough to Build Customer Loyalty

A Guide to Social Media Listening Tools

mcraig
Over the last few years, social media listening has become nothing short of an essential part of online reputation management, employed by brands to control their image and visbility on the web. Why is social media listening crucial for your marketing strategy and what are the top tools to gather data? Read on to find out.
A Guide to Social Media Listening Tools

Make Your Marketing Human-Centered with Listening And Empathy

TonyZambito
One of the most pressing questions facing organizations today is this one: How do we connect with the outside world of customers and buyers today?
Make Your Marketing Human-Centered with Listening And Empathy

KFC, Pulled Chicken and Arepas: How Brands Can Benefit from the Power of Hindsight

Brandwatch
This month, KFC launched their new "pulled chicken" range of wraps and burgers, taking advantage of the American BBQ trend. But have they missed the boat? We explore how historical Twitter data could have helped them choose a better food trend to jump on.
KFC, Pulled Chicken and Arepas: How Brands Can Benefit from the Power of Hindsight