Recent Posts

Is Your Company Paying Attention to Social Listening?

BrettRelander
Social listening is a powerful tool for your business. Learn to use it correctly and you'll know your customers needs, provide better solutions, increase profits and move ahead of your competition.
Is Your Company Paying Attention to Social Listening?

Why Should I Hire Someone to Handle My Social Marketing?

memktgservices
Just about every business has a place on the social sphere. Whether it's a retail business on Pinterest or a night spot on Twitter - there is something for everyone. Handling social marketing to promote those businesses on that platform is something else. Most business owners try and slack off because of lack of time. Some just have no clue where to start. That's why I get asked this a lot: Why should I hire someone to handle my social marketing and where should I look?
Why Should I Hire Someone to Handle My Social Marketing?

How Big Brands Build Social Media Engagement

ChrisSyme
We don’t have a social media dictionary…yet. Concepts like engagement and measurement mean many things to many people. We do have best practices per se, but even those seem subjective. We hear experts telling us we have to interact with all our fans, that social media is about one-on-one conversations, and that we need to be personal in order to be successful. So, can big brands really build social media engagement?
How Big Brands Build Social Media Engagement

Wearable Tech: Will It Ever End?

DinahSusan
Brandwatch partnered with Brilliant Noise to analyze over 8 million online conversations around wearable technology, to find out what consumers really think about the tech trend and how they are discussing it. This blog showcases an infographic displaying the data findings, and discusses key trends including the top brands and products in the social buzz.
Wearable Tech: Will It Ever End?

The Promising Role of Social Listening in Treating Health Issues

sireyeris
Pharmaceutical companies largely avoid social media involvement, cowering from regulatory wrath. They fear a loss of messaging control, privacy concerns and a lack of familiarity with community building. In addition, they struggle to quantify a return on investment. So how do they actually know what physicians are saying about their drug? Social media monitoring and understanding your stakeholders’ key demographics has never been more valuable.
The Promising Role of Social Listening in Treating Health Issues

Surging into Q3: How to Make It Better Than Q2

JonathanFarrington
I think most frontline sales professionals believe that they are providing their existing clients with excellent service – but then they are only usually viewing the relationship one dimensionally from where they are standing. The brutal reality is that customers and clients are rarely asked.
Surging into Q3: How to Make It Better Than Q2

Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts

PatrickSalyer
To stand out and stay top-of-mind, marketers must update their strategies and tools to enable authentic communication and relevance in real-time. Here’s how you can create meaningful conversations that effectively drive customer acquisition and engagement.
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts

Social Business and the Responsive Enterprise

Vanessa DiMauro
The Social Business era has arrived, and with it, individual customers now have a voice. “Listen to me,“ they shout from digital rooftops. “Meet my needs and exceed my expectations,” they demand – online and offline. They’re not passive recipients of products, services and one-way messaging any more. Since the dawn of commerce, businesses have tried to get closer to their customers. That day is here.
Social Business and the Responsive Enterprise

#SMTShorts: Will McInnes, CMO of Brandwatch [VIDEO]

Aja G
Will McInnes, CMO of Brandwatch, talks about social listening, social media command centers, and how brands can move beyond the memory of Oreo's dunking in the dark when it comes to real-time marketing. And true to the SMT Shorts ethos, each video clocks in at 2 minutes or less!
#SMTShorts: Will McInnes, CMO of Brandwatch [VIDEO]

The Secret Spice to Kickstarting Employee Advocacy

Mikael Lauharanta
In order for employee advocacy to take off in your organization, you need content that employees want to share. So what if I told you how to know exactly what type of content your employees want to share? The answer is simple – listen to them.
The Secret Spice to Kickstarting Employee Advocacy