Recent Posts

Why Social Media Buzz Is Not Enough to Build Customer Loyalty

BrettRelander
Social media buzz alone is not enough to build and retain customer loyalty. Buzz is great for attracting new customers, but in order to keep them, you need to develop a long-term strategy. Staying power is what encourages customers to stick around.
Why Social Media Buzz Is Not Enough to Build Customer Loyalty

A Guide to Social Media Listening Tools

mcraig
Over the last few years, social media listening has become nothing short of an essential part of online reputation management, employed by brands to control their image and visbility on the web. Why is social media listening crucial for your marketing strategy and what are the top tools to gather data? Read on to find out.
A Guide to Social Media Listening Tools

Make Your Marketing Human-Centered with Listening And Empathy

TonyZambito
One of the most pressing questions facing organizations today is this one: How do we connect with the outside world of customers and buyers today?
Make Your Marketing Human-Centered with Listening And Empathy

KFC, Pulled Chicken and Arepas: How Brands Can Benefit from the Power of Hindsight

Brandwatch
This month, KFC launched their new "pulled chicken" range of wraps and burgers, taking advantage of the American BBQ trend. But have they missed the boat? We explore how historical Twitter data could have helped them choose a better food trend to jump on.
KFC, Pulled Chicken and Arepas: How Brands Can Benefit from the Power of Hindsight

Trending This Week: News Stories on Social Media

DinahSusan
The biggest and most interesting news stories as played out on social media this week. The news cycle this week was dominated by conversations around the Net Neutrality issue, a celebrity photo leak, and New York Fashion work.
Trending This Week: News Stories on Social Media

Trending This Week: News Stories on Social Media

DinahSusan
The biggest and most interesting news stories as played out on social media this week.
Trending This Week: News Stories on Social Media

Too Many Advertisers Are Talking, Not Enough Are Listening

Sean McCaffrey
It doesn’t do you any good to have 200,000 likes or followers or friends if no one is reading your content. How do you engage with people? Instead of just monologuing?
Too Many Advertisers Are Talking, Not Enough Are Listening

Applying Social Networking to Your Business

CompuKol
When it comes to social networking, there are many individuals who think it is defined as online friendships or online relationships. Did you know that social networking is also used for business?
Applying Social Networking to Your Business

Stalled Deals?

DaveBrock
We all have them, we know what they look like. They’re stuck. We look at aging reports and see them staying in the same stage of the pipeline, not moving forward, getting older, moldier as time passes.
Stalled Deals?

The Social Side of Back-to-School Shopping [INFOGRAPHIC]

Irfan Ahmad
Will social media-centric back to school campaigns lead to sales? Yes, according to a new study from Crowdtap, which says that shoppers will leverage social for product discovery.
The Social Side of Back-to-School Shopping [INFOGRAPHIC]